Content is the king when it comes to search engine marketing. With fresh and quality content, you can continue to get more and more web traffic.

Search Engine Land contributor Rachel Lindteigen has published a four-step guide on ‘Optimizing content for search’.

She says, “Once you’ve clarified who you’re creating this content piece for, it’s time to start brainstorming.

You can:

  • Brainstorm ideas.
  • Check the SERPs for terms that might interest your audience and ensure your content aligns with the search intent.
  • Use your favorite SEO keyword research tool for idea generation.

Search for keywords that are related to your core products or services. Search for questions your ideal customers ask regularly. Often, questions are a fantastic starting point for content development.

Step 1: Research topic

To do your research, you can use search features and tools such as:

  • Google:
    • Autocomplete
    • Related searches
    • People also ask.”

Optimizing content for search: A 4-step guide

Search Engine Land

Sharing is caring