Phil Murphy says, “The pace of change for App Dev leaders has always been rather hectic. In my 32+ years as an “apps guy” – I can’t recall a time when supply of technology resources ever fully satisfied all  demand for the work that business leaders would like to do. Satisfying that demand has always been a challenging and constant balancing act. The past few years have heralded the age of the customer, where the voice of customers is amplified by social media and enabled by mobile applications – accelerating the pace of change for app dev & delivery leaders... [...]

Annum Munir says, “Last night, I was up watching the latest season of New Girl via the Hulu Plus app on my Apple TV (full disclosure, this show rocks). Alas, I fell asleep before the episode was over, a sacrilegious act for a true fan. In the morning, I rushed out the door feeling like a ghost with unfinished business. What happens next? What weird shenanigans did Jess (the main character) get into? Then I got a push notification to quell my curiosity. Hallelujah! Hulu granted my unuttered wish and gave me exactly what I wanted (to resume watching one of my favorite shows), when I wanted (after... [...]

Danny Bluestone says, “Recent research seems to casts doubt on the future growth of the once-thriving app economy. According to Deloitte, almost a third of UK-based smartphone users no longer download new apps in a typical month. This finding has been replicated by Comscore in the US. Worryingly, Deloitte also reported that nine out of ten users never spend money on apps. Even the seemingly infallible Candy Crush Saga profits are slumping much faster than expected. So, has the notoriously short digital attention span already moved on? What are the reasons behind this ‘app fatigue’,... [...]

Greg Sterling says, “The Digital Advertising Alliance (DAA), a consortium of online advertising trade groups, commissioned Zogby Analytics to survey mobile users about their attitudes toward mobile advertising. Zogby polled 1,015 adults, mostly about in-app advertising and related issues. At the highest level, the study’s findings can be grouped into two categories: Preference for ad-supported apps vs. other models (i.e., paid, freemium) Interest in tools that provide some level of consumer visibility and control over the ads served”. Survey: 58 Percent Prefer Ad-Based Apps To... [...]

Chirag Leuva says, “Mobile app development involves several critical tasks, but what happens after is equally important. Once the app is developed and uploaded to the marketplace successfully, companies need to think about app monetization. Since free apps earn better than paid apps, here are some useful tips for you to earn money through the former. 1. DEVELOP FOR THE USER Design your app by keeping the user perspective in place. Your app will automatically garner appreciation and downloads if it is fun, engaging and marketed well. Since the competition is tremendously high, you need to... [...]

Selena Larson says, “When text messaging first spread, we got 160-character texts. Then multimedia messaging added photos to the mix—if you were lucky and your carrier supported it. The skyrocketing popularity of messaging apps around the world signals a shift in the way we communicate. Now we can share more than a simple thought rendered in text. We can share cartoon characters, disappearing selfies, our current location—even our phone’s battery life. The new Apple Watch’s forthcoming messaging app has us imagine a world where we tell our loved ones we’re alive in a literal... [...]

Samantha Murphy Kelly says, “Apple’s App Store is touting some impressive accomplishments to mark its sixth birthday on Thursday. For starters, there have been 75 billion downloads to date and developers have earned $15 billion for their creations. But according to a report from mobile analytics company Adjust about the iOS app life cycle, nearly 80% of the 1.2 million apps currently available are just sitting in the App Store with hardly any downloads at all. Adjust uses the term “zombie app” to describe an app that doesn’t get measurable attention to regularly receive rankings... [...]

The latest article on ‘Website Magazine’ is titled “Gartner Predicts App Monetization Will Get Tougher, Less Lucrative”. Pete Prestipino says, “It’s not a good time to launch a mobile app as Gartner is predicting that by 2018, less than 0.01 percent of consumer mobile applications will be considered a financial success by their developers.  The research outfit is also forecasting that by 2017, 94.5 percent of downloads will be for free apps. What’s more, approximately 90 percent of paid applications are downloaded less than 500 times per day (and make less than $1,250... [...]