Google Analytics enables you to learn about the performance of your website and improve it with the right techniques. It also helps you to uncover your audience’s interests so that you can plan to cater to their needs. Business.com contributor Chris Christoff has shared five useful tips to learn about your online audience using Google Analytics. Christoff says, “Google Analytics allows business owners to look at over 200 different metrics on their site. Marketers and developers use this data to learn about their customers, which helps build rapport and leads to more sales. Let’s... [...]

The Google Analytics platform enables you to assess the performance of your web properties. It can help you to make some very effective marketing decisions. Busienss.com contributor Chris Christoff has shared four ways to help you discover new marketing opportunities with Google Analytics. Christoff says, “There are countless ways you can use the information contained on your Google Analytics account to grow your business. To help you get more value from this data, we are going to show you several ways you can strengthen your brand by using information that’s readily available at your fingertips. Before... [...]