The Google Analytics platform enables you to gain useful insights into improving your website and other online marketing tools.

Social Media Examiner has published a new video ‘How to Customize Reports in Google Analytics’ to help you customize your reports in Google Analytics for better results.

The SME team says, “Tired of hunting and drilling down on Google Analytics to find the data you need? Wish there was an easy way to customize and save reports? Measurement marketing expert Chris Mercer shows you how to create and save a custom report in Google Analytics.

You’ll learn how to modify a Source/Medium report using the Primary Dimension, Secondary Dimension, and Table Filter features. You’ll also find a step-by-step tutorial to build a custom report to reveal where you’re losing valuable traffic via 404 pages and get a tip for reclaiming that traffic”.

Watch the video here:

Social Media Examiner

Sharing is caring