Google Trends provides real-time insights into search behavior, allowing users to track the popularity of topics and keywords over time. It’s a powerful tool for identifying emerging trends, understanding audience interests, and making data-driven decisions for content and marketing strategies.Google Search Central has published a new video ‘Google Trends walkthrough’.The GSC team says, “Discover how to compare search terms and topics trending in Google Search and Youtube with Daniel Waisberg, a Search Advocate at Google, and Hadas Jacobi, a software engineer... [...]

Content Marketing Institute has published a new video ‘Is Google’s Monopoly Ruling a Game Changer?’.The CMI team says, “A U.S. federal judge has declared that Google’s grip on the search market is an illegal monopoly. The decision was heavily focused on anti-competitive concerns about Google embedding its search products on third-party devices and platforms. But while the news is rocking mainstream media, Robert Rose says marketers won’t feel any impact for a long time.”Content Marketing Institute [...]

Crawling in SEO refers to the process by which search engines systematically browse the web to discover and index content. Efficient crawling ensures that your website’s pages are properly indexed, improving their visibility in search engine results.Google Search Central has published a new video ‘Crawling smarter, not harder’.The GSC team says, “In this episode of SOTR, John Mueller, Lizzi Sassman, and Gary Illyes talk about misconceptions around crawl frequency and site quality, what’s challenging about crawling the web nowadays, and how search... [...]

Google Trends data provides insights into the popularity of search queries over time, showing how often specific terms are searched in comparison to the total search volume. It can reveal seasonal patterns, emerging trends, and geographic interest in various topics.Google Search Central has published a new video ‘Intro to Google Trends data’.The GSC team says, “What is Google Trends, how does it collect data, and how can you use it? Join Daniel Waisberg, Search Advocate at Google, on a journey into the world of search data and discover exactly what you see when... [...]

Directional Reporting involves the strategic presentation of data and information to guide decision-making and emphasize specific outcomes. It focuses on aligning reporting with organizational goals to influence future actions and directions.MOZ has published the latest Whiteboard Friday video ‘Directional Reporting in GA4Directional Reporting in GA4’ featuring Dana DiTomaso.In this episode of Whiteboard Friday, Dana discusses the importance of directional reporting in GA4 and provides practical tips for how to present traffic data.MOZ [...]

Google Search Central has published a new video ‘Internationalization & hreflang’.The GSC team says, “Managing websites that use different languages and serve different countries is no easy task. That’s why Lizzi, Gary and Martin sat down to talk about all things internationalization, hreflang and what’s making managing international, multi-language websites easier.” [...]

Internal linking involves creating hyperlinks that connect different pages within the same website, helping to improve navigation and the distribution of page authority. This strategy enhances the user experience and can positively impact search engine rankings by allowing search engines to better understand the site’s structure and content.Google Search Central has published a new video ‘How to use internal linking for SEO’.The GSC team says, “Internal links are important for users to navigate between content and pages on your website. In this episode of SEO Made... [...]

Maintaining Google rankings requires consistent optimization of your website’s content, structure, and performance. Regularly updating high-quality, relevant content and adhering to SEO best practices can help sustain visibility and drive organic traffic.The latest The SERP’s Up SEO podcast episode is titled ‘The hard work of maintaining your Google rankings’.The Wix team says, “How do you successfully rank your site’s content at the top of the SERP… and then keep it there for the long haul?Wix’s Mordy Oberstein and Crystal Carter are... [...]

Influencer marketing leverages the reach and credibility of social media influencers to promote products or services to their followers. This strategy can significantly boost brand awareness and drive sales by tapping into the influencer’s established trust and rapport with their audience.The latest ‘Masters in Marketing’ video is titled ‘How to Master Influencer Marketing in 2024’.The MiM team says, “Ready to take your influencer game to the next level? In today’s video, we’re... [...]

Google API leaks refer to incidents where sensitive data is unintentionally exposed through misconfigured or vulnerable API endpoints, potentially compromising user privacy and security. Such leaks can result from inadequate authentication, improper permissions, or insecure coding practices, highlighting the need for rigorous security measures in API management.MOZ has published the latest Whiteboard Friday video ‘Testing Ideas From the Google API Leaks’ featuring Will Critchlow.The MOZ team says, “How do we know what is and what isn’t a Google... [...]