Search Engine Journal founder Loren Baker has published a new episode of the Search Engine Show podcast ‘Google and the Rise of Zero Click Searches – What Does it Mean For Your Business?’.He says, “What is Zero Click? And how does it affect businesses and their SEO/PPC strategies?Semrush’s Marcus Tober joins me on the SEJ Show to discuss Semrush’s recent Zero Click study and how this fits into a growing trend in Google.Get insights on how Zero Click reshapes expectations of traffic, multi-touch attribution, and other traditional Google KPIs.”Search Engine Journal [...]

Google has launched a visual guide with illustrations and definitions of the most common search results features.The Google team says, “Visual elements are the building blocks of the Google Search results page that a user can perceive or interact with. The Visual Elements gallery is an illustrated guide to the most common UI elements of Google web search: it explains what the elements look like, what they’re called, and whether you can optimize your website for each element.Anatomy of a Google Search results page The Google Search results page contains a set of different types of... [...]

Koozai has published ‘A Beginner’s Guide to GA4’ featuring useful advice on Google Analytics 4.The Koozai team says, “If you want to learn more about GA4, look no further, you’ve found it!An overview of GA4 and the new featuresHow to create and structure a GA4 property, properlyBuilding custom report cardsUsing the Explore featureIn this whitepaper, we will be looking at the key new features and walking you through how to set up and navigate around GA4.”A Beginner’s Guide to GA4Koozai [...]

Koozai’s Gary Hainsworth has published an article ‘What Are The Alternatives To GA4 Tracking?’ featuring the Google Analytics 4 alternatives.He says, “Those listed below usually have free versions, but many are limited to a smaller number of users or pageviews per day. This will be fine for some users, but bear this in mind when looking at the plans available.MatomoMatomo is an open-source analytics tool, originally called Piwik. There is a Pro version for larger site (see below), but the basic version is great if you are interested in hosting your own analytics or paying... [...]

This is a reminder for a Search Engine Journal webinar to be held on December 14, 2022. Search Engine Journal is hosting a webinar ‘Expert SEO & Google Algorithm Predictions For 2023’ on Wednesday, December 14, 2022, at 2.00 pm ET.The SEJ team says, “In our next webinar, Pat Reinhart, VP of Customer Success at Conductor, discusses how to handle frequent algorithm changes and market shifts.We’ll recap the biggest SEO insights of this year, share some expert predictions based on 2022’s algorithm updates, and uncover what next year may hold.Key Takeaways:What a crazy... [...]

Featured snippets come from web search listings. Google’s automated systems determine whether a page would make a good featured snippet to highlight for a specific search request.Search Engine Land contributor Chris Long has published an article featuring nine optimization guidelines for Google’s featured snippetsHe says, “Throughout the years, one of the things I’ve been able to hone in on is how to optimize for the featured snippet.I’ve developed a set of rules to follow when optimizing client pages for this SERP feature. You can learn more about each rule below.1.... [...]

Freakonomics has published a new podcast episode ‘Is Google Getting Worse?’.The Freakonomics team says, “The power of that revelation faded, as revelations do, and we all began to take Google for granted. When you needed some information, you just typed a few words into the search box and, very quickly, you got the answer you were looking for, usually from an authoritative source. But today? To me, at least, it doesn’t feel the same. My search results just don’t seem as useful. I feel like I’m seeing more ads, more links that might as well be ads, more links to spammy web... [...]

This is a reminder for a CMI webiar to be held of December 8, 2022. Content Marketing Institute is hosting a webinar ‘The Transition to Google Analytics 4 and What It Means for Content Teams’ on Thursday, December 8, 2022, at 1.00 pm EST.The CMI team says, “At Parse.ly, we’ve also heard complaints around transitioning accounts, getting used to the new UI, and not being able to surface the actionable insights that content creators need to succeed. TLDR (too long; didn’t read)? Google Analytics wasn’t created for content people and GA4 is even worse.Join us for a webinar... [...]

Nathan Gotch has published a new video ‘How to Rank in #1 in Google (for 2023)’ featuring useful Google search ranking strategies.He says, “How do you rank #1 in Google for 2023? Start by watching this video.I’ll show you my complete A-Z process for ranking a random keyword, “how to sprint faster.” First, I’ll show you how to analyze your SEO competition (the right way). Hint: most people are doing this completely wrong. For example, they rely entirely on Keyword Difficulty (KD). Big mistake!Second, I’ll show you how to create SEO content that... [...]

In her latest article as a part of the Search Engine Journal’s series on various Google ranking factors, Kristi Hines weighs whether IP address is a Google ranking factor.She says, “Articles on the internet from reputable marketing sites claim that Google has over 200 “known” ranking factors.These lists often include statements about flagged IP addresses affecting rankings or higher-value links because they are from separate C-class IP addresses.Maybe in the past, Google experimented with IP-level actions against spammy websites.But it must have found this ineffective because... [...]