Google continues to update its search algorithm for offering a productive search experience to its users. The algorithm updates require webmasters to constantly update their SEO strategy.MOZ contributor Dr. Peter J. Meyers has published an article on nine years of the Google Algorithm.He says, “While 2022 was certainly hotter than 2014, the pattern of rising temperatures over time is much more complicated than that. In some cases, we can’t map temperatures directly to algorithm updates, and in others, there are known causes outside of Google’s control.Take, for example, the WHO declaration... [...]

By mapping out various stages of your sales funnel, you can identify opportunities to refine your content strategy and convert more leads.Search Engine Journal is hosting a webinar ‘Google Shopping: 5 Ways AI Can Increase E-commerce Sales and Profit’ on Wednesday, March 29, 2023, at 12.00 pm ET.The SEJ team says, “In this webinar, we’ll cover the dos and don’ts of Google Shopping ads, as well as how to improve your return on ad spend (ROAS) while working smarter than your competition.You’ll Learn:What else matters in addition to the CPC bid level of an ad.How to be... [...]

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.Content Marketing Institute contributor Aleh Barysevich has published an article featuring six influencer marketing metrics to watch and five tools to help.He says, “Tracking influencer key performance indicators (KPIs) requires structuring a program that uses metrics to identify influencers. It incorporates the most valuable success metrics and uses tools to help... [...]

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.MOZ contributor Jess Joyce has published an article featuring 20 Google Analytics alternatives.She says, “More than a visitor counter, but often simplified, web analytics providers focus on giving services to small businesses, bloggers, and small websites. Their metrics are also the closest to Google Analytics. Most of the web analytics tools below are easy to maintain, quick to install, and don’t need self-hosting.... [...]

AI content creation means using tools powered by artificial intelligence to generate content. AI chatbots like ChatGPT use a language-based model, meaning it’ll respond to the text you input and then generate outputs based on the data it gathers.The Google Search Central team has published new guidance about AI-generated content.The Google team says, “At Google, we’ve long believed in the power of AI to transform the ability to deliver helpful information. In this post, we’ll share more about how AI-generated content fits into our long-standing approach to show helpful... [...]

Consumers look for voices they trust or relate to, and that’s the value that influencers and other creators bring to your brand.Adweek is hosting a webinar ‘Find the Perfect Influencers for Your Brand: What Data Can Tell You About Partner Fit’ on Thursday, March 16, 2023, at 1.00 pm EDT.The Adweek team says, “Learn the steps every brand should take to find the best influencer partners across social platforms from Harvey Rañola, global head of media intelligence at NetBase Quid. You’ll find out:How to identify opportunities and risks of working with prospective influencersWays... [...]

Google continues to update its search algorithm to provide a better user experience. By coping with the algorithm changes, you can continue to get your share of web traffic.Neil Patel has published a new video ‘Do This Before Google’s Next Algorithm Update’ sharing some useful insights.He says, “Nervous about Google’s seemingly constant algorithm updates? You’re not the only one – but there’s a ton that you can do to stay ahead of the curve.”Neil Patel’s Blog [...]

HubSpot has published a new video ‘How to Find Influencers to Promote Your Small Business in 2023’ sharing useful tips to find the right influencers for your business.The HubSpot team says, “Are you looking to promote your small business on social media but don’t have a massive budget? Influencer marketing could be the answer. In this video, learn how to find and work with nano and micro-influencers to get your message out there – for a fraction of the cost of working with celebrities or bigger influencers.”HubSpot  [...]

Search Quality Raters are required to conduct a Page Quality Rating task which assesses the reliability of Google Search results.Portent contributor Eval Hall has published an article featuring Google’s search quality evaluator guidelines for SEO in 2023.He says, “The SQRG is written for regular people who have signed up for the Quality Rater Program as a part-time job, not digital marketers. It contains instructions for researching the websites and authors for the rated pages, examples of how to score various pages, and guidance for specific types of content.The Search Quality Rater... [...]

MeasureMinds Group has published a new guide ‘Advanced Google Analytics 4 (GA4) Tips & Tricks’ featuring useful tactics to use Google Analytics 4.It covers the following:1. User identitya. Blended reporting identityb. Observed reporting identityc. Device-based reporting identityd. The importance of Google Signals2. Google Optimizea. Testing with Google Optimize and GA43. Attributiona. Attribution scopesb. Finding the data from your data-driven attribution model4. Explorationa. How to avoid confusion with attribution5. Standard reports vs. explorations.Advanced... [...]