Ema Snider says, “Marketers are well aware of the power of content to attract and nurture leads. But at some point, leads get passed on to Sales, and salespeople are generally not as “hip” to the content movement as their colleagues in marketing.That is, until now.Whereas marketers are usually content creators, socially savvy reps are becoming adept content curators, finding and sharing internally- and externally-sourced collateral that is interesting and relevant to prospects. Some are even taking to LinkedIn Pulse or personal blogs, writing original articles to boost their... [...]

Rand Fishkin says, “Marketers of all stripes are hearing more about providing unique content and value to their audiences, and how that’s what Google wants to show searchers. Unique content is straightforward enough, but what exactly does everyone mean by “unique value?” What does that actually look like? In today’s Whiteboard Friday, Rand illustrates the answer“.How to Provide Unique Value in Your Content – Whiteboard FridayMOZ Blog [...]

Entrepreneur team says, “For many good reasons, blogging is likely the heart of your content marketing strategy. Recent industry statistics are astounding: 77 percent of Internet users read blogs, 52 percent of consumers make purchasing decisions after reading a blog’s advice, and 57 percent of marketers have acquired new customers via their blogs.With so much of the focus on how to create compelling blog content, other effective methods for getting out your messages are often overshadowed. Whether you have reached a stalemate in traffic numbers or you’re ready to take your website to... [...]