Return To Home Page
Main Site Navigation
Search This Site
Friday, June 5, 2020

Archive for the 'Local Marketing' Category

‘Here We Grow: Four Tips to Scale Localized Marketing’ – MarketingProfs

Martha France says, “It’s exciting to be part of a growing business. But growth can also be stressful, especially for the corporate marketing department. In fact, sometimes growth can cripple your business if you do not have the resources to adequately support it. Perhaps you are a bank that has made an acquisition and you’re now in the process of integrating many new branches into your organization. Or maybe you’re a franchiser with dozens of new locations under construction or scores of new franchisees under contract. With new locations come many more local representatives... [...]

‘Here We Grow: Four Tips to Scale Localized Marketing’ – MarketingProfs

Martha France says, “It’s exciting to be part of a growing business. But growth can also be stressful, especially for the corporate marketing department. In fact, sometimes growth can cripple your business if you do not have the resources to adequately support it. Perhaps you are a bank that has made an acquisition and you’re now in the process of integrating many new branches into your organization. Or maybe you’re a franchiser with dozens of new locations under construction or scores of new franchisees under contract. With new locations come many more local representatives... [...]

‘Forget about unique content. Try actually BEING local!’ – Search Engine Land

Greg Gifford says, “Is it just me, or does it really seem lately like every marketer is looking for a silver bullet when it comes to SEO? Even though nothing even close to a silver bullet exists, the search is always on for the “one big thing” that can really jump a site up in the rankings. It’s time for another installment of Greg’s Soapbox. Stop trying to look for silver content bullets! Stop trying to be lazy or look for shortcuts! If you put in the time and do things correctly, you’ll win in the long run. It’s fall conference season, and I’ve sat in on countless sessions... [...]

Local Lead Arbitrage: Potentially profitable business #ad

If there’s anything any business needs, it’s a steady stream of new potential customers or clients. Current customers drop out through death, moving out of area, or changing needs, even if they like the business, so profits will go down unless there are new customers coming in. Businesses that know how much a new customer/client will spend, on average, know what they can afford to pay for a new lead. They more they hope to earn, they more they will pay. This creates an intriguing business opportunity for the marketer who knows how to find good leads. They can find the leads at a small... [...]

How to Rank a Local Business Website

We found this infographic through the Huffington Post. Source: 99 MediaLab 99 MediaLab  [...]

‘A Different Kind of SEO: 5 Big Challenges One Niche Faces in Google’ – MOZ

On the Moz webswite, Alexandra Tachalova reports, “When it comes to brick-and-mortar storefronts, local businesses often struggle to compete with neighboring big brands. Statistics show that, even for a well-known local store that’s established a strong relationship with its customers and built a community through the years, having such a neighbor can be detrimental. But what about a newly opened business? Does it have any chance of competing with popular brands? My experience has led me to believe there’s only one way a locally owned business can overcome big competition: it... [...]

Instant Site Machine Creates Local Business Sites Fast & Easy #ad

What local business owner without a website would turn down a free website? Probably none would be that foolish? They know they are losing customers unless they are online. They just are either afraid of the cost or of the complexity. If you take care of those two items, they are probably going to be eager to move forward. You can charge them $10-$15 per month to host it for them (use a reseller account at one of the big hosting companies to host all your clients); they won’t balk at that. It’s an obvious bargain. But is it a good deal for you, the consultant? Well, it depends on... [...]

$1, well spent #ad

Eric Larson is offering his training called Little Guy Big Profits. In this collection of training videos, Larson shows you how you can offer online improvements to local businesses whose websites are missing a key ingredient for success. He gives you the whole process, step by step. And he reports outstanding success with little push-back from the businesses he offers this upgrade to. It’s easy to deliver, and he can make a nice profit each time he does it. If you aren’t interested in local marketing, this may not be for you. But at only $1, you may want to get it, watch the first... [...]

Local Business Consultant’s Toolkit; price rises 6 PM #ad

If you need to build websites for local merchants, the Ink Themes team, led by Neeraj Agarwal has a kit of online assets that will make your life a lot easier. Their new Local Business Bundle give you : ■ 10 Local Business WordPress Themes (for businesses like Fitness, Online Restaurant Ordering, Car Dealers Directory, Summer Camp, Acting School, Nutrition Supplements, Locksmith Service, Laundry Service, Tour Operator, Hair Cutting) ■ Ecommerce capability for you, to let you taker orders from your clients ■ Lead Generation capability to build your client’s mailing list ■... [...]

Fire sale coupon: Lead Gen sites for 50 kinds of local businesses #ad

Today only, there’s fire sale plus a $10 off coupon of a resource package for marketing consultants to local businesses. Drew Laughlin has created what he calls Marketing Consultant’s PLR. If your business helps local merchants get online to find new customers, this fire sale package from Laughlin can simplify your job. Laughlin has created lead generation websites for 50 kinds of local businesses. You are getting sites for everything from specialized attorneys to veterinarians. He is generous with his terms. You are permitted to use them for as many local businesses as you like, in... [...]