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Tuesday, August 11, 2020

Archive for the 'B2B Lead Generation' Category

Three lead nurturing strategies to grow your business

Lead generation is on the priority list of all marketers as it lies at the bottom of your organizational success. Marketing Land columnist Natasha Humphrey has shared three lead nurturing strategies to apply in 2018.Humphrey says, “The New Year is about resolving to make improvements in life and in business. Improving lead quality is one of the biggest challenges for any business-to-business (B2B) lead generation program. Here are my top three lead nurturing strategies for the new year.1.  Improve sales and marketing alignmentWe all know how long the B2B sales cycle can be. Add in misalignment... [...]

Entrepreneur Mag shares 10 lead sources for B2B marketers

Entrepreneur magazine contributor Aaron Agius has shared ten unexpected lead sources for the B2B marketers.Agius says, “While much has been written about conventional methods for finding B2B leads, you can often improve your results by thinking outside of the box.Here are 10 unexpected lead sources for B2B marketers.1. Quora.Quora is a community run question-and-answer site where you can share insights with other experts and enthusiasts within your niche. Whether you want to talk about bodybuilding, gardening or marketing, you’ll find plenty of people to debate with.By answering... [...]

4 Ways to Generate B2B Leads with LinkedIn’s Sponsored InMail

LinkedIn Sponsored InMail service provides marketers an opportunity to send targeted messages directly to the people who matter most to your business.Marketing Land columnist Garrett Mehrguth has shared four ways that can help you benefit your B2B organization and drive more leads with LinkedIn Sponsored InMail.Focusing on ‘Targeting for Sponsored InMail’, Mehrguth says, “LinkedIn offers a wide variety of targeting for Sponsored InMail: audience targeting based on pages visited, list-based targeting directly from your CRM (customer relationship management platform) or demographic-based... [...]

‘Track, qualify & convert your leads using call and SMS data’ Webinar, May 18

Digital Marketing Depo is hosting a webinar on ‘Track, qualify & convert your leads using call and SMS data’ on Thursday, May 18 at 1.00 pm EDT. This webinar will help marketers explore trends driving inbound calls, and how they can leverage them to ramp up multichannel campaign results.Digital Marketing Depo team says, “New marketing technologies are making it faster and easier for customers to reach your business over the phone. Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even... [...]

‘The Top Digital Channels for Generating B2B Leads’ – MarketingProfs

Ayaz Nanji says, “B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, according to recent research from DemandWave.The report was based on data from a survey conducted in November and December 2016 of 179 B2B marketers in the United States. Respondents work for firms in a range of industries, with the largest share coming from the software (39%) and business services (17%) verticals.The most applied digital channels by B2B marketers are social media (95%), email (93%), and organic search (91%).Email... [...]