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Monday, May 16, 2022

Archive for the 'Facebook News' Category

Facebook unveils updated Ads Manager

Facebook has combined the best of Power Editor and Ads Manager into one new tool – the updated Ads Manager. According to the Facebook team, the ad creation and editing features of Power Editor will help advertisers create better ads. The Facebook Ads Manager team says, “The updated Ads Manager interface is designed to feel familiar without sacrificing any capabilities advertisers enjoyed from the old Power Editor or Ads Manager. Creation flows that work best for each advertiser We are committed to supporting users who preferred Power Editor’s quick creation as well as those who... [...]

Facebook blocks ads from pages that share false news

Facebook has announced a new policy which states that the social network will blocking ads from pages that repeatedly share false news. According to Facebook, this step will reduce the distribution of false news and the pages which spread false news will not be able to make money. Satwik Shukla & Tessa Lyons, Product Managers at Facebook say, “False news is harmful to our community. It makes the world less informed and erodes trust. At Facebook, we’re working to fight the spread of false news in three key areas: Disrupting the economic incentives to create false news; Building new... [...]

Facebook withdraws 17 ad formats

Facebook has published a list of seventeen ad formats that will be no longer supported from September 15, 2017. The Facebook team says, “In order to ensure businesses get the most value from their Facebook ads, we are removing the ability to boost some post types that are rarely used and are not tied to advertiser objectives. This change will allow us to improve and expand our most effective ad products, and help advertisers identify solutions to help them reach their goals. The following promoted post types removed as of September 15, 2017 Boosting share of products from shops Boosting... [...]

Read this if you are into influencer marketing

Influencer marketing is helping tons of marketers expand their business with lower investments. Econsultancy writer Patricio Robles has shared an article that hints Facebook’s plan to tax the influencer marketing. Robles says, “Influencer marketing is now a billion-dollar business. And despite challenges like disclosure rules and fraud, there’s no reason to believe that it won’t continue to be an important part of the way brands market their wares to consumers via social media. Currently, influencer marketing is one of the few digital channels in which brands don’t... [...]

Facebook announces action against video clickbait

Video plays an important role in enhancing our marketing efforts. But by some video is used to generate some clicks and get a few visits to their website. To penalize such publishers, Facebook has announced a new policy which will limit the spread of stories in news feed that feature video play buttons embedded in their imagery. Facebook’s Baraa Hamodi says, “People want to see accurate information on Facebook, and so do we. When people click on an image in their News Feed featuring a play button, they expect a video to start playing. Spammers often use fake play buttons to trick people... [...]

Facebook announces new action against ‘cloaking’

In a recent Facebook News Feed update, the company has announced strict action against ‘cloaking’, a technique a used to circumvent Facebook’s review processes and show content to people that violates Facebook ad policies. Facebook’s Rob Leathern & Bobbie Chang says “Since cloaking exists across many of today’s digital platforms, we will also be collaborating closely with other companies in the industry to find new ways to combat it and punish bad actors. Over the past few months we have been ramping up our enforcement across ads, posts and Pages, and have strengthened... [...]

All you should know about Facebook’s Groups for Pages

Facebook has launched Groups for Pages around the world. This new service enables people to create fan clubs and groups centered around small communities having same interest. Econsultancy writer Patricio Robles has published an informative article sharing the all marketers should know about the Groups for Pages. Robles says, “One of the ways Facebook is apparently going about trying to accomplish that is with the launch of Groups for Pages. Previously, Facebook Pages and Facebook Groups were separate entities and weren’t connected, but thanks to Groups for Pages, that’s no longer... [...]

Challenges ahead for Facebook’s Instant Articles paywall

In the coming days Facebook is planning to give publishers an option to lock Instant Articles shared on the social media service and charge for the full article access. It would be a great opportunity for the publishers who use Facebook to share their content. But the social giant may face some problems while implementing the paywall. Econsultancy’s Patricio Robles has shared six challenges that Facebook might face. Robles says, “Here are six of the biggest that publishers should keep in mind as Facebook gears up to test the subs model. Developing a workable subscription structure... [...]

Facebook launching paid news subscription product

The Telegraph, eMarketer and Marketing Week have reported the news of Facebook launching paid news subscription product. According to Telegraph reporters, Facebook will introduce the new feature in October 2017. Campbell Brown, Facebook’s head of news partnerships, said: “One of the things we heard in our initial meetings from many newspapers and digital publishers is that ‘we want a subscription product—we want to be able to see a paywall in Facebook.’ And that is something we’re doing now”. Facebook Explores a News Subscription Product  [...]

Facebook’s Instant Articles SDK Extension now Supports Google AMP

In its drive to make Instant Articles support other major publishing formats, Facebook has launched an  an extension for the open source Software Development Kit (SDK) which is used to build Instant Articles. The new SDK will build content publishable as Google AMP and in near future it will also build content that could be published as Apple News articles. The Facebook team says, “The updated SDK transforms the markup publishers use to create Instant Articles to generate the code needed to build these other formats, removing what we’ve heard can be a resource-heavy step in publishing... [...]