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Monday, May 16, 2022

Archive for the 'Facebook News' Category

Facebook Uses AI to Penalize Sites with Offensive Ads

Facebook, in its mission to penalize the sites with offensive and spammy ads, has started using Artificial Intelligence in the news feed. It includes posts and ads that link to sites with duplicate content and annoying ads. Jiun-Ren Lin and Shengbo Guo say, “Starting today, we’re rolling out an update so people see fewer posts and ads in News Feed that link to these low-quality web page experiences. Similar to the work we’re already doing to stop misinformation, this update will help reduce the economic incentives of financially-motivated spammers”. According to Facebook, these... [...]

‘Facebook Rewards’ QR Codes Bring Discounts on Offline Purchases, TechChrunch Reports

TechChrunch has reported a new Facebook feature called ‘Facebook Rewards’ which provides QR Codes that help Facebook users get discounts on offline purchases. The news site has quoted a Facebook statement on this feature: “To help businesses continue to connect with customers where they are, we’re running a small test that enables people to use the Facebook app to collect and redeem rewards when they make a purchase at a participating store”. With Facebook Rewards, users, merchants and the social network can reap benefits. Facebook users can get free discounts and merchants can... [...]

Facebook Announces $8.03 Billion Revenue for Q1 2017

Facebook has announced 8.03 billion in revenue for the first quarter of 2017. The company received 1.94 billion users per monthin this period and the company earned 7.86 billion in advertising revenue. Here are some more highlights from Facebook’s Q1 report: Facebook’s capital expenditures Q1 2017 were $1.27 billion Mobile advertising revenue represented 85% of the total advertising revenue Site’s daily active users were 1.28 billion on average for March 2017. Facebook’s Q1 2017 Report  [...]

Improvements to Rights Manager Brings Good News for FB Video Creators

Xiaoyin Qu, Product Manager at Facebook has announced some importanct improvements to the Rights Manager. These improvements enable Facebook video creators to control their video content on the social network. Now they can monitor, review and block their videos when it is published by someone without their permission, they can claim earnings, Qu says, “We launched Rights Manager a year ago to help rights owners manage and protect their video content at scale. Since then we’ve listened to feedback from our partners as we’ve continued to improve the tool, and we’ve consistently heard... [...]

‘Facebook pixel’ now features action tracking and page data

‘Facebook Pixel’, a piece of code that enables Facebook advertisers to measure, optimize and build audiences for their ad campaigns, has received an upgrade. According to Faceboook, with the new update, ‘Facebook Pixel’ allows advertisers to measure the results of the ads and enhances the relevence of the ads. The Facebook team says, “The Facebook pixel will start sending more contextual information from your website to better understand and categorize the actions that people take on your site to optimize for ads delivery. The additional information sent through... [...]

‘Facebook Messenger makes chatbots easier to find and use with new Discover tab, Chat Extensions’ – Marketing Land

Tim Peterson says, “There are more than 100,000 chatbots on Facebook Messenger, but most of the 1.2 billion people who use the social network’s messaging service every month are likely unaware. That’s about to change. A year after Messenger opened up to chatbots — a year in which chatbots experienced many growing pains while 78 percent of Americans remained oblivious to their existence — the platform is making those bots easier to find and more intuitive to use. “Last year was all foundational stuff. We built all the foundations and the elements. This year is all about scale,”... [...]

‘What do Facebook’s new VR and AR platforms mean for marketers?’ – EConsultancy

Ben Davis says, “At Facebook’s F8 2017 event, the unveiling of augmented reality (AR) and virtual reality (VR) technology caused quite a stir. Whilst the AR features showcased are mostly still in private beta, the VR stuff is out there now, though admittedly available to a more limited audience of Oculus Rift owners. In this article, I’m going to look at some of the key functionality and what it could mean for marketers. AR: The Camera Effects Platform Snapchat on steroids gives creative power to the consumer The best way to think of the Camera Effects Platform is as Snapchat... [...]

‘F8 makes it abundantly clear that Facebook has ambitions way beyond your social network’ – Mashable

Jack Morse says, “Facebook is coming for you. With the social media giant’s F8 conference in the rear-view mirror, it is now more clear than ever that what we think of when we think of Facebook — messaging, sharing photos, forming groups, etc. — represents only the beginning of the company’s ambitions. notes that people spend a combined total of 50 minutes every day on Facebook and Instagram. For company CEO Mark Zuckerberg, that just means there are 1,390 minutes left to be captured. He dreams of a future where Facebook is the default way you interact with the world, and... [...]

‘All the News From Facebook’s F8 Conference So Far’ – Entrepreneur

Nina Zipkin says, “Since Facebook’s 2017 F8 Developer Conference kicked off yesterday, the social media giant has made a raft of announcements about the new features it has in the works. From advances in augmented reality to virtual assistants, read on for the latest offerings from Mark Zuckerberg and company. Augmented reality During his keynote, Zuckerberg highlighted various forms of AR technology that could soon appear on our smartphones. He previewed tools that will allow users to place virtual objects in real places, such as a note on a refrigerator or artwork on blank white walls.... [...]

‘Facebook is about to take the wraps off its secretive and ambitious consumer hardware group’ – Business Insider

Alex Heath says, “The all-star roster of tech veterans that Facebook began assembling one year ago is quietly making progress, steadily expanding the size of its ranks and the hardware prototypes under development. The group, known as Building 8, currently has four simultaneous projects underway, spanning everything from cameras and augmented reality to science fiction-like brain scanning technology, Business Insider has learned. And Facebook is already planning the coming-out party for its impending family of gadgets, laying the groundwork to drum up interest and sell the products when... [...]