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Tuesday, July 7, 2020

Archive for the 'Facebook Advertising' Category

‘Facebook opens mid-roll ads to more Live broadcasters, starts non-live test’ – Marketing Land

Tim Peterson says, “Facebook is opening up its video ad revenue stream to more publishers and creators, though it’s not giving advertisers any more control over or insight into which videos include their ads.On Thursday, Facebook extended the ability for certain Pages and Profiles to insert mid-roll video ads within their Facebook Live broadcasts, and at the same time, the company officially announced that it has started testing these mid-roll ads, which it calls “ad breaks,” within non-live videos, as was reported last month. Facebook also expanded in-stream video ads to all eligible... [...]

‘The Complete Guide to Facebook Ad Targeting’ – MarketingProfs

Laura Forer says, “Facebook ad targeting allows marketers to carefully select an audience. It’s a powerful way for Facebook advertisers to hyper-target very specific groups.But ad targeting can also be overwhelming, because there are so many options to choose from.An infographic by Facebook ad agency Advertisemint brings clarity to the ad targeting choices by breaking them down into five categories:1. Demographics: Targeting options include age, gender, interest, and language, among many others.2. Connections: Targeting options include people who liked a brand’s Facebook page... [...]

‘3 Ways to Optimize Your Video Advertising Strategy on Facebook’ – Entrepreneur

Hope Horner says, “Finally! You can now make real money using Facebook videos. This mega-platform is clearly taking video seriously as an advertising resource — as it should.Historically, Facebook videos have been free of advertisements; but then came last year’s announcement that pre-roll ads would play before videos within Facebook’s Audience Network. And that started brands exploring new ways to leverage video on the platform.What’s become popular over the last year, for example, is in-article ads appearing between paragraphs of text on mobile; they begin playing silently... [...]

‘To regain advertiser trust, Facebook is tracking ads by the millisecond’ – Mashable

Kerry Flynn says, “You may scroll through something so fast on Facebook that you don’t notice it. But Facebook wants every moment to count — at least in what it presents to advertisers.The company announced Friday they will provide millisecond-level data for ads on Facebook, Instagram and its online ad ecosystem Audience Network.Now, for the first time through Facebook, advertisers can see how long their ads were seen by the millisecond. That includes how many milliseconds overall the ad was on a screen and then broken out into how many milliseconds 100 percent of the ad was on... [...]

‘Facebook agrees to have its ad metrics audited’ – Internet Retailer

Bloomberg team says, “Facebook Inc. agreed to submit to audits by the media industry’s measurement watchdog, the Media Rating Council, a move that could appease some advertising executives who had become skeptical of the social network’s metrics.Facebook had come under fire recently after a series of missteps in which it disclosed several mistakes in reporting metrics to partners and advertisers. The company conducted its own review of practices and vowed to be more transparent about errors in the future.According to plans for the next year laid out in a statement Friday, Facebook... [...]