Social Media Examiner has published a new video ‘Facebook Ad Cold Targeting Success Without Audience Insights’.The SME team says, “Is the loss of Facebook Audience Insights impacting your ad performance? Wondering how to target new prospects without the data that Audience Insights used to provide?You can build effective Facebook audiences without Facebook Audience Insights, using this advice from expert Allie Bloyd.In this video, Allie shows you how to create 8 effective cold audiences based on interests, behaviors, customer lists, and website traffic. All without using Facebook... [...]
Archive for the 'Facebook Advertising' Category
Facebook advertising enables you to extend your online reach and grow sales. Facebook also provides you a wide range of budget options to run ads.Search Engine Journal contributor Tim Jensen has shared 10 useful tips to create great Facebook ads.He says, “When running Facebook ads, the best copy is likely to be overlooked if it’s accompanied by a mediocre image. Read on for 10 tips to up your creative game in Facebook advertising.1. Customize Images by PlacementThe Facebook Ads interface lets you select unique images for different placements. Ideally, you should use vertical images... [...]
Social Media Examiner has published a new video ‘How to Optimize Your Facebook Ads for More Profit’ featuring Emily Hirsh.The SME team says, “Spending too much on your Facebook ads? Looking for a strategy to improve your profits? Discover how to optimize and scale your Facebook ads from marketing expert Emily Hirsh.Learn how to compare Facebook ads performance data to your sales goals to see if you’re hitting the mark, and how to make adjustments to your customer journey to improve and scale your results and profit. Find out which five metrics to watch closely and discover... [...]
Getting your content discovered on Facebook is the biggest challenge. By using the right keywords and writing appropriate descriptions, you can do it.Content Marketing Institute contributor Gavin Bell has shared three useful Facebook ad ideas to grow your content’s reach.He says, “In this guide, I detail three of my most effective ways to promote content using Facebook advertising (without ever touching that boost button.)1. Create a “content bucket” campaign to reach new fansMany content creators are focused on more. They want more fans, more readers/listeners/viewers. With... [...]
By using Facebook Lead Ads, you can reach people who may be interested in your products or services and collect information from them. With their data, you can approach them to further promote your products and services.Social Media Examiner’s Anna Sonnenberg has shared seven ways to help you improve Facebook Lead Ads.She says, “Are you curious about how best to target audiences at the consideration stage of the buyer’s journey? Use one of these seven middle-of-the-funnel audiences for your next lead generation campaign.#1: Facebook Page- or Instagram Account-Based Custom AudienceDoes... [...]
Social Media Examiner has published a new video ‘Facebook Ad Changes Due to iOS14.5, New Ad Options for Facebook and Instagram, and a Lot More’ featuring Michael Stelzner and Facebook ads expert, Allie Bloyd.Watch this video to explore recent Facebook ads changes.Social Media Examiner [...]
Social Media Examiner has published a new video titled ‘How to Use Facebook Ads And Organic Content to Build’ featuring Emily Hirsh.The SME team says, “Want to get your brand in front of new audiences? Wondering how to amplify your organic content to reach new people? Facebook ads expert Emily Hirsh explains how to build brand awareness with content and Facebook ads. You’ll learn which content to promote, how many pieces of content to promote each month, and who to target with your ads. You’ll also find tips to follow up with and convert new viewers into becoming customers.... [...]
Social Media Examiner has published a new video ‘Facebook Video Ads: Making Ads That Sell’ featuring Matt Johnston.The SME team says, “Wondering how to make Facebook video ads that convert? Looking for a model to easily create video ads yourself? Discover how to create three types of video ads that generate sales from video expert Matt Johnston.Discover formulaic structures to create successful text-on-screen videos, testimonial videos, and testimonial demo videos. You’ll also learn how to coach customers to give you authentic testimonials that will connect with video ad viewers... [...]
Search Engine Journal has published a new guide called ‘How to Advertise on Facebook: A Beginner’s Guide’.Advertising on Facebook is a powerful way to reach people interested in your product or service.👍 Done right, running Facebook Ads can drive leads, conversions, and ROI.👎 Done wrong, it can lead to poor returns, wasted ad spend, and missed sales opportunities.Want to know what makes a Facebook ad effective and how to set up your campaigns for success?Search Engine Journal’s new ebook, How to Advertise on Facebook: A Beginner’s Guide, covers the basics you need to... [...]
Search Engine Journal’s Danny Goodwin has published a new e-book titled ‘How to Advertise on Facebook: A Beginner’s Guide’ to help you improve your Facebook advertising.He says, “Advertising on Facebook is a powerful way to reach people interested in your product or service.👍 Done right, running Facebook Ads can drive leads, conversions, and ROI.👎 Done wrong, it can lead to poor returns, wasted ad spend, and missed sales opportunities.Want to know what makes a Facebook ad effective and how to set up your campaigns for success?Search Engine’s Journal’s... [...]