Wilco de Kreij has just released ConnectAutomate.This is a new tool designed to help you get better results with your Facebook Ads.It does this by automatically turning your best posts into optimized ads, automatically.This tool can be used in many powerful ways. For example, you can use it to give your Facebook posts the exposure it deserves.A second way would be to can use it to create high-return campaigns by creating Facebook audiences that are ready to buy.Here’s the problem with Facebook marketing today: running Facebook ads is not what it used to be.Their click-through rates... [...]

Advertising on Facebook is one of the easiest and rewarding promotional methods. With the freedom to set your budgetary requirements Facebook lets you reach out to millions of its audience. Digital Marketing Institute contributor Clodagh O’Brien has published a 7-step guide to help marketers advertise on Facebook. Here’s what says on audience targeting. You know the age and perhaps even the lifestyle of your chosen demographic, but you can do better. Facebook allows you to really hone in on the specific market you’re looking for. Geographically, you can even target... [...]

The Mobile Monkey Inc. is holding the ‘Facebook Ads Virtual Summit’ on Thursday, January 24, 2019.The attendees will learn the following:“Facebook Ads Mad Science: Larry Kim’s 7 Craziest Hacks for Facebook Ads in 2019Advanced Facebook Ecommerce StrategiesHow to Build Facebook Campaigns That Last for Years Instead of Days, Weeks or Hours​5 Costly Facebook Audience Traps to Avoid (and How to Target Like a Pro)How to Scale Your Agency by Nailing Facebook Ads that Convert for Clients”.Currently free summit registration is open.Facebook Ads Virtual Summit [...]

In Facebook advertising, the cost per lead (CPL) element plays a crucial role in managing your advertising budget.Econsultancy columnist Rebecca Sentance has published a study on how Wowcher used AI copywriting to reduce Facebook ad CPL by 31%.Focusing the importance of good copy in advertising, Sentance says, “As the AI tool began to show results, Tomorrow TTH and Wowcher gradually increased the budget and scale of the ads they were running. The AI-optimised ads succeeded in reducing Wowcher’s cost per lead by 31%, and there were other benefits as well: namely, a greatly increased Relevance... [...]

Entrepreneur magazine contributor Martin Smith has shared a new Facebook advertising strategy.Smith says, “Running a profitable Facebook Ads campaign is simple. Not always easy, but simple.There is a formula that can guarantee a profitable Facebook Ad campaign. Once you know the formula and the values to plug in, you’ll never sink money into a losing digital ad campaign again. I know it sounds too good to be true, but stick with me…The Guaranteed Growth FormulaHere’s the entire formula: CPA < APWere you expecting coefficients, remainders and dividing by polynomials? Nope, there... [...]

When it comes to social media, the Facebook advertising has stood up as one of the most favourite advertising options for the brands today. With a variety of ad choices Facebook gives the marketers liberty to manage thier budgets well.Shopify contributor Mary-Rose Sutton has shared four tips to help marketers improve their Facebook ads.Sutton says, “Scaling your Facebook advertising means increasing your ad spend while maintaining a positive return, which can be challenging for businesses of all sizes. While it might be easy to bounce back from a bad day on a $50 daily budget, not seeing... [...]

HubSpot’s Carly Stec has published a free guide to to Facebook ad sizes. It aims at helping advertisers learn about the formats they get when advertising on Facebook.Stec has shared the pictures of all the Facebook ad formats.Stec says, “Between various image sizes and character requirements, figuring out how to optimize your Facebook ads for the various page spaces and ad objectives available to you can get pretty confusing.To take the headache out of preparing to run a Facebook Ad Campaign, here’s a handy cheatsheet of Facebook image ad sizes and dimensions for every type... [...]

With billions of users, Facebook can be the online marketer’s best friend. It lets you target people with pinpoint accuracy by using with all the targeting options it offers you.If you aren’t getting good results with your Facebook ads, you may be running into a common problem:People may close your landing page within the first 4 seconds without being tempted by what you are offering.Here’s why: A lot of people don’t like to enter their email address and share it with merchants.Small consolation I know, but it’s an industry-wide problem; you’re just one of the... [...]

Video has a proven track record when it comes to advertising on the Internet. To help its advertisers reap better results with the video, Facebook has announced four new features that help advertisers convert image ads into video ads.Facebook’s new Create to Convert framework allows you to add lightweight motion to still images to create more compelling and effective direct-response ads.The new features are:Basic motionBrand in motionBenefit in motionDemon in motion.The Facebook team says, “We conducted 49 studies with brands using these production methods and saw a positive... [...]

Facebook has removed 5,000 ad targeting options which were prone for misuse in the advertising. According to Facebook, this will minimize the risk of abuse in the ads.Here’s what the Facebook team posted about the removal of the ad options:We’re committed to protecting people from discriminatory advertising on our platforms. That’s why we’re removing over 5,000 targeting options to help prevent misuse. While these options have been used in legitimate ways to reach people interested in a certain product or service, we think minimizing the risk of abuse is more important. This includes... [...]