Selena Larson says, “The news business is increasingly dependent on social media to reach an audience, and it’s changed a great deal as a result—not always in good ways, either. That’s what led the Pew Research Center to take a deeper look at how social platforms shape the way people get their news.To no one’s big surprise, Facebook is the big kahuna for driving traffic to news sites. According to the Pew study, almost half of U.S. adults that use Facebook—that is, roughly 30% of the general population—also find news there”.Facebook Delivers News To 30% Of U.S.... [...]

If people actually pay attention to what you post on Facebook, it can be a good marketing platform. But Facebook is such a busy place, your content really has to stand out to win a following.if you don’t get these audience attention deficit issues resolved, you’re not going to move your business forward and your frustration will grow.But there is content that does consistently get attention on Facebook. Funny or thought-provoking pictures catch the eye, especially if they also have a quotation to match printed on them.If you make these captioned pictures related to your niche, you have a... [...]

Ginny Marvin says, “Despite relatively small budget allocations, cross-channel retargeting has become a nearly ubiquitous tactic among marketers. In a new survey by Marin Software, just 12 percent of marketers said they were not currently using retargeting in their mix. Over half those said they plan to start retargeting within the next 12 months.In addition to usage trends, Marin also looked at the effect on performance when retargeting across channels among the 233 marketers surveyed”.CTRs 2X Higher When Retargeting On Facebook And The Web, Than Web AloneMarketing Land [...]

Greg Sterling says, “According to the Wall Street Journal, Facebook will roll out its web-wide, cross-platform ad network challenge to the Google Display Network next week.We initially wrote about this last month. Based on the company’s Atlas acquisition from Microsoft, “it promises to help marketers understand which Facebook users have seen, interacted with or acted upon ads that appear both on Facebook’s services and on third-party websites and apps.”The new network will also be a “demand side platform” permitting dynamic bidding for impressions on third party sites. Given... [...]

Tamara Littleton says, “Scaling a successful social media brand campaign to reach (and be relevant to) millions of people across the world is no mean feat.A truly international campaign will be relevant across different countries, cultures, languages and timezones.The campaign might have a great creative idea at its heart, but the structure, process, management and team behind the implementation of that idea are what will define its success”.Four secrets of successful global social media brand campaigns‘Econsultancy’ Blog [...]

Martin Beck says, “U.S. adults will spend 21 minutes a day, 6% of their total time with digital media, on Facebook in 2014, but the social network pulls in 10% of U.S. digital advertising spending, according to figures released this week by eMarketer.That over-indexing stands in direct contrast to all other digital media that eMarketer tracks. For instance, daily time spent on digital devices makes up nearly half of major media consumption, yet only 30.5% of total major media ad spending is on digital channels. Video takes up 15.9% of users’ time and gets 11.7% of spending. Online radio... [...]

Jeff Rajeck says, “Marketing advice is often specific to a particular campaign, and difficult to apply generally.Here’s a list of things that all marketers can do to improve theirFacebook advertising.I love reading digital marketing success stories. They are great for getting to know what others in our industry are doing and for learning about the various platforms and how well they perform.But, I often find it difficult to use other peoples’ tactics with my own campaigns. Their use cases, target markets, and goals are typically quite industry specific and hard to translate to... [...]

Monica Montesa says, “If you were one of the brands that scrambled a few years ago to obtain the sacred Facebook “Like” from as many fans as possible, it’s okay. You weren’t the only one. At the time, it was the most valuable social currency around.But ask yourself this: Now that you have all of those followers on Facebook, what else are you doing to turn them into fully engaged customers?While social media is a great way to interact with customers on a personal level, you can also leverage the tool to build your email subscriber list”.Converting Facebook “Likes” Into SubscribersAweber... [...]

Simon Penson says, “Social search has long been heralded as the “next big thing.” The opportunity to create the search engine for people is too enticing; the prize being held above all others in the race to build the next Google.Facebook is widely recognised as the only company other than the search giant itself capable of creating such a product, and it’s one of the key reasons behind its enormous  price-to-earnings ratio. Few are investing on the strength of the current format; instead they know that the data it has at its fingertips could be world-changing in terms of... [...]

Kurt Wagner says, “Facebook is asking users to provide more feedback on its ads, and the best way to make sure your voice is heard is to speak up — rarely.Confused? Here’s how it works: When users hide an ad from their News Feed, Facebook will now ask them why they’ve decided to hide that ad, and feedback from users whorarely provide it will be given the most weight, according to a company blog post. That means that if you rarely hide ads in News Feed, the one or two times you do will have a greater impact on what ads you’re shown in the future”.Want to Get Facebook’s Attention?... [...]