Jason Abbruzzese says, “Facebook is finally rolling out its glamorously packaged version of journalism, Instant Articles, to a wide audience, meaning many readers that used to click on stories and go to media websites will instead consume stories within the social network.After an initial run in May 2015 with just a few media outlets, Facebook now has more than a dozen publications on Instant Articles. The new feature only appears on Facebook’s mobile apps.That will mean a decline in traffic that used to flow steadily from Facebook, but also the chance at reaching even more people... [...]

Martin Beck says, “Facebook’s Instant Articles, launched with great fanfare last spring, has yet to make a big splash in the publishing world.But it looks like that could change soon. Today Facebook said it is giving access to 21 new publishers and will start displaying Instant Articles to more of its users. A reminder of what that means: Facebook says that Instant Articles display up to “10 times faster than standard mobile web articles and feature tilt-to-pan photos, auto-play video, interactive maps, and embedded audio captions that let you explore stories in beautiful new ways.”Currently,... [...]

Ayaz Nanji says, “The Facebook ads of e-commerce companies last holiday season (November and December) drove twice as many purchases as their ads during the other months of the year, according to a recent report from Nanigans.The report was based on an analysis of the Facebook ad spend, clicks, and impressions of e-commerce advertisers using Nanigans software in 2014. Purchase-related metrics were calculated by aggregating data across sampled e-commerce advertisers that have same-day purchase attribution.Purchase rates during the 2014 holiday season doubled for nearly every day of the... [...]

Jami Oetting says, “Using Facebook is easy enough — most of the 1.49 billion monthly active users on the site would agree. But the social media platform is constantly being updated with new features and tools that make using the platform as a marketing and business tool easier and more effective.The problem is that these new features don’t always make a splash in the press, so many of the improvements for users aren’t well know.If you want to up your Facebook skills, check out this infographic from Post Planner. You’ll learn how to track the activity of your competitors,... [...]

Patricio Robles says, “Facebook is by and large a friendly place for brands.Yes, consumers can and do voice their displeasure on the world’s largest social network, but when it comes to what can be done with the click of a mouse, consumers are limited to ubiquitous Like. But that all could be changing.In a Q&A session last week, Facebook founder Mark Zuckerberg revealed that his company is working on a way for Facebook users to express different emotions.People have asked about the ‘dislike’ button for many years. Probably hundreds of people have asked about this,... [...]

Martin Beck says, “Facebook’s Like button is about to have company. One question: Will marketers give it the thumbs up?It almost certainly won’t be a “dislike” button, but it will give people a shorthand way to express other-than-positive emotions. That could mean an emoji-based interface, as some Facebook patents seem to indicate. Or it could be something else. Facebook CEO Mark Zuckerberg is looking to give people a way to express empathy for unfortunate news and events while avoiding the creation of a situation where people are seen to be down-voting others’ posts. Building... [...]

Ginny Marvin says, “Last year, Facebook announced it would begin using data about the websites and apps that users browse for ad targeting. Soon, the company will begin passing browsing data from websites and apps that use Facebook Like, Share or Send buttons (and it’s hard to find ones that don’t) into its ad systems.On Tuesday, the company announced the expansion of ad targeting based on the sites and apps users visit in a blog post: “We are continuing to roll out online interest-based advertising and will now begin including information from pages that use Facebook’s... [...]

Entrepreneur team says, “Your social media content is DOA if it doesn’t get shared.Shares drive virality. Shares boost SEO. Shares signify engagement.Nowhere is this more apparent than on Facebook, where shares recently supplanted “likes” as the metric of choice.So, how do you create more shareable posts and campaigns? Here are three tips for tapping into social media’s hottest metric on its widest-reaching network:1. Gear your content strategy toward mobile accessibility.More than 70 percent of Facebook traffic comes through mobile devices, which means you must optimize content... [...]

Ginny Marvin says, “Advertisers continue to increase investment in Facebook retargeting, with average spend per advertiser increasing by 31 percent year over year, according to a new study from retargeting platform AdRoll.Much of the spending growth is being driven by B2B advertisers. Among B2B companies, the average spend per advertiser on Facebook rose 61 percent for the year, compared to 31 percent among retail advertisers. Globally, 49 percent of the B2B advertisers using AdRoll are running retargeting campaigns on Facebook, while two-third of the retailers using AdRoll run campaigns... [...]

Steve Rayson says, “All the evidence suggests that Facebook’s News Feed is now one of the most powerful content channels in the world. Don’t believe us? Let’s look at some recent studies.Shareaholic research shows social media now drives more traffic to its publishers’ websites than search, and that Facebook dwarfs all other networks. According to Shareaholic’s latest report, Facebook now drives 25% of all traffic to its publishers’ websites.Also, according to Forrester, Facebook owns 13% of all time spent on mobile devices. Plus, the average U.S. Facebook... [...]