New York Times Best Selling Author, Ron Douglas has been using $5 Facebook ads to get over 500 leads daily. He reports how he did it in Five Dollar Posts Quick Start Training.Follow his process and you may have similar success. Douglas says Facebook has been a gravy train for him. Douglas gets his opt-ins and his sales for a real bargain price, and he wants to share this profitable information with you. One advantage of Facebook ads is that, unlike AdWords, you can drive traffic to landing pages (if you’re careful) so you can capture contact information for your list. This makes the click... [...]

Ginny Marvin says, “App developers spent 293 percent more on Facebook ads in Q2 2015 than in Q2 the prior year, and mobile app installs from Facebook ads grew by 346 percent year-over-year. That’s according to Kenshoo’s latest quarterly report on mobile app advertising.Spend is being catapulted by rising budgets and more competition. Kenshoo says it is now tracking twice as many mobile app titles compared to a year ago.While click-through rates have fallen 15 percent year-over-year, click-to-install rates increased by 32 percent, and the cost per install (CPI) fell by 12 percent... [...]

Greg Sterling says, “Facebook today introduced several updates to Pages that make them more mobile-friendly and add a number of useful new features. The upgrades were characterized as the “biggest [Pages] update since 2012.”At a high level, they consist of the following changes:New, prominent call-to-action buttons.Improved layout and navigation for mobile devices.New customizable sections that can be configured for different types of businesses.While these will be available to enterprises, as well as small businesses (SMBs), the announcement and changes were principally aimed... [...]

Business.com team says, “When you hear ‘FBI,’ you likely don’t think the Friendly Bureau of Investigation,” writes former special agent Dr. Jack Schafer in The Like Switch: How to Turn People on to You (Simon & Schuster, 2015).“My work, which ranged from convincing people to spy on their own country to identifying perpetrators and convincing them to confess, allowed me to develop many incredibly powerful methods for getting people to trust me…My profession boiled down to getting people to like me.”Hey, if the FBI thinks it’s a good idea to get people to like its agents,... [...]

Martin Beck says, “After teasing the concept to creatives as Cannes Lions in June, Facebook today started testing a new immersive mobile advertising format.The ads look like normal sponsored posts in the News Feed, but when tapped, they open full screen and allow the viewer to flip and scroll through text, photos, videos and other content. It’s like an alternate version of a brand’s website but will load more quickly and be more interactive because the content is native to Facebook. The idea is very similar to the Instant Article format Facebook offering to publishers, except instead... [...]

Brian Sutter says, “Facebook is the big kahuna of social media.It’s also one of the must-do marketing strategies for local businesses, considering 73 percent of consumers believe Facebook is the most important social media platform for local businesses.Businesses have gotten the message. According to a recent survey of 1,000 small business owners, 61 percent of small businesses use Facebook for marketing.However, having a presence on Facebook and getting results from it are two different things. As you know, the recent algorithm changes on this platform have made things much harder... [...]

Rainmaker team says, “In this new series on The Mainframe, hosts Tony Clark and Chris Garrett discuss the importance of the right metrics in growing your business, and why you should not be paralyzed by math.In this episode of The Mainframe, Chris Garrett and Tony Clark discuss:How you can determine the correct metrics for your businessWhere to start, and what you need to focus onWhy the big Silicon Valley tech companies are not the right businesses to model“.The Zen of Measurement, Optimization, and Focus‘Copyblogger’ Blog [...]

Rainmaker team says, “Jon Loomer has been using Facebook for business since 2007. And despite the ever-changing landscape, Jon has continued to thrive by marketing on the platform. Jon is now a leading Facebook marketing expert, and in this episode of Technology Translated, it’ll be clear why.When host Scott Ellis asked Jon to come on his show, he had no idea what a treat his listeners were in for.By the middle of this episode, listeners will recognize the gold mine of information Jon is sharing, including how he executed one campaign that converted Facebook fans to email subscribers... [...]

Brian Stutter says, “Facebook is the big kahuna of social media.It’s also one of the must-do marketing strategies for local businesses, considering 73 percent of consumers believe Facebook is the most important social media platform for local businesses.Businesses have gotten the message. According to a recent survey of 1,000 small business owners, 61 percent of small businesses use Facebook for marketing“.7 Cool Facebook Tricks You’ve Never Heard OfBusiness.com [...]

Carly Stec says, “When setting up a paid Facebook ad, there are a lot of boxes to be checked.Are you targeting the right people? Are your image dimensions to scale? Are you running the right type of ad? If we’re being honest, it can get a little confusing.With more than 1.4 billion people using Facebook and over 900 million visits every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. Trouble is, with both an investment of time and money on the line, there’s not much room for oversight.To help, we’ve put together a checklist... [...]