Brandon Doyle says, “Marketing has entered a whole new space in recent years. Big-time marketers used to spend millions on campaigns that took up physical space on a billboard or in a magazine, effectively smothering any small-time competition.The digital space, however, has grown considerably with the shocking explosion of social media platforms.The king of social media, Facebook, has been in the marketing game for some time now, so if your business is not taking advantage of its resources it’s time to get on board.What Does Facebook Offer Marketers?Let’s start with some basic statistics:–... [...]

Patricio Robles says, “Facebook generated more than $17bn in revenue in 2015, primarily from its ad products.Despite this, brands active on Facebook are overly dependent on organic reach to distribute their content on the world’s largest social network.That’s according to a study published by BBDO Worldwide, which found that of the 100 brands with the most engagement on Facebook, only 3% were engaging in paid promotion of 80% or more of their Facebook posts.This is problematic according to Julian Cole, BBDO’s head of communications planning, because “organic... [...]

Puranjay Singh says, “Almost every company has a Facebook page these days. Most of them also have a good number of fans but a lot of them struggle in engaging their fans with their Facebook posts.If you have 100,000-page likes and on average your posts are getting one to 10 likes, something is clearly wrong. Your posts are not capturing user’s attention.In this post, we will have a look at what kind of copywriting tricks successful brands use to get millions of fans and great engagement rate.1. Short and Catchy WritingRemember Apple’s “Think Different” tagline? Or perhaps Subway’s... [...]

Tim Peterson says, “Facebook Messenger bots can now serve as standalone storefronts.On Monday, Facebook Messenger made it easier for companies to sell products through their Messenger bots by adding a buy button, the ability to people to buy products from a bot without needing to leave Messenger and a way for brands to direct people from their Facebook ads to their Messenger bots.Previously, to buy something like a bouquet through 1-800-Flowers’ Messenger bot, you had to click a button that took you out of Messenger to a web page where you had to type in your credit card and shipping... [...]

Matt Mansfield says, “If you want to break through all the noise on social media, it sometimes pays to advertise. And when it comes to social media advertising, Facebook is still the king.But while the social media giant has made strides in simplifying its advertising platform, it’s still robust enough for certain features to slip through the cracks.If you want to make the most of your Facebook (NASDAQ:FB) advertising efforts, then check out the 10 things you might not know about Facebook ads below.Facebook Advertising Tips1. You Can Use Facebook Ads for Different PurposesWhether... [...]

Stacey Marone says, “You have now seen the light and brought your business to social media platforms. You have a well-populated Facebook fan page, a Twitter account, and a great Pinterest board. You have taken all the lessons to heart about maintaining these social networks by keeping them updated, responding to all comments and inquiries promptly, and following followers.However, how do you know that your social media marketing strategy is actually working? How do you know what you need to change or improve? The best way to do that is to check the metrics. It is not hard, because there... [...]

Greg Finn says, “Since released more than 3 years ago, Facebook Lookalike Audiences have been the gold standard for matching like-minded audiences. A new release from Facebook is now bringing the powerful matching across borders – International Lookalike Audiences.This new resource will give marketers the ability to target international audiences similar lists of customers or leads. Simply upload a custom audience list (at least 100 people from a country) then target the audience to a specific country. A full list of targeting options can be found in the Facebook Business section.According... [...]

Tim Peterson says, “Facebook made clear earlier this year that it’s cool with marketers paying publishers to produce branded videos and distribute them for free through the publishers’ Facebook Pages. Now it’s making it easier for the brands also to distribute the videos through their own Pages without needing to upload the videos themselves.On Thursday Facebook announced that any Page can cross-post a video, including 360-degree videos and soon for videos that had been live but aren’t anymore, originally uploaded by another Page, so long as that cross-posting Page has the originating... [...]

Andrew M. Smith says, “Visual content garners a huge amount of engagement on social media. There’s a reason why 71% of online marketers use visual assets in their social media marketing: People respond to it.Being able to share this content across multiple platforms, then, is an asset. And one of the best ways to do that is to link Instagram to Facebook — that increases the number of eyes on your visual content.Before you move forward with your Instagram strategy, you’ll want to connect these accounts. Sharing your posts with your company Facebook Page, rather than... [...]

Annie Pilon says, “With the recent introduction of a raft of new features for Facebook Slideshow, there’s probably been a better time to try this easy to use video ad feature from Facebook (NASDAQ:FB) Slideshow ads are particularly popular right now, since they provide businesses with the opportunity to present ads in a really visual format without the need to produce a full video. And now the addition of new features like text, music and ore never possible with the original feature have only added to the appeal.To learn more about what goes into slideshow ads and to learn how to make... [...]