In Q3 2017, Facebook user base reached 2.07 billion (monthly active users). With this Facebook achieved a 16% increase year over year.Quality content and useful information are the two most important criteria to boost your Facebook marketing. Small Business Trends columnist Larry Kim has shared four more ways to boost your Facebook reach.Kim says, “Here are Four Facebook Algorithm Hacks that can Help1. Try Preferred Audience TargetingIf you aren’t using preferred audience targeting, then you’re missing out on an exceptional opportunity to reclaim some organic reach.Preferred audience... [...]

The Kissmetrics team has published a free ebook titled “How to Build Your Facebook Customer Acquisition Machine”.Kissmetrics team says, “Facebook ads don’t work like AdWords. So they don’t convert like AdWords, either.There’s no intent. No one looking for something specific to buy. Which means you have work to do. Because you can’t just throw up a simple, single 25-character text ad. Calling it a day.Instead, it takes a careful choreography of campaigns; different objectives all working towards the same end goal.Add up the different ad types they offer for each objective... [...]

A Recode post has reported that Facebook has started ‘clamping down’ the posts that request people for likes or shares. This will benefit the advertisers and the publishers who have quality content to share.Kurt Wagner says, “Facebook is cracking down on a new type of clickbait: Posts that ask people to “Like” or share or comment to goose engagement numbers, what Facebook is calling “engagement bait.”You’ve probably seen posts like this in your feed. Like if you think cats are best. Share if you think dogs are best. It’s a tactic that publishers use to game Facebook’s... [...]

Recode has reported that Facebook pre-roll video ads are coming soon. As Peter Kafka puts it down, neither the Facebook users nor Facebook wanted these ads, but they are here.Kafka says, “Now, Facebook is going to start running pre-roll ads.Important: That doesn’t mean your News Feed is going to be full of video ads you didn’t ask to see. The pre-rolls, which will run for up to six seconds, will only appear on videos in Facebook’s “Watch” hub, where it is hoping you will go and hang out because you want to watch Facebook videos.Facebook says it will start formally testing... [...]

Facebook has more than 2 billion monthly active users which makes it one of the most favorite online advertising destination.You might have already been doing the Facebook advertising now. A meaningful message should reach to your ad viewers for getting successful results.Entrepreneur magazine contributor Perry Marshall has shared seven ways to create a Facebook ad offer that helps you to get readers’ attention.Marshall says, “The following framework will help you quickly create winning Facebook ads, multiple ad variations for testing, optimizing and reducing ad fatigue. You can... [...]

Facebook is one of the most used and useful social platforms that helps businesses strengthen their online presence and make their brands successful. If your concern is local marketing, there also Facebook can be a strong support.Developing local marketing strategy is essential to get more sales done. HubSpot columnist Brian Appleton has shared nine tactics for developing a successful local Facebook marketing strategy.Appleton says, “Building a local Facebook marketing strategy is challenging, but extremely rewarding when executed correctly. Here are nine proven Facebook marketing tactics you... [...]

You may already be aware that Facebook has started demoting casual content creators. Now it’s only promoting high quality, organic content.As a result, if you are regularly finding, posting and marketing unique, relevant content, will you be able to pull massive traffic, ans, as you know, traffic is the bloodline of any online business.Crating high quality content to post in Facebook can be a time-consuming chore. If you want to win with organic content on Facebook you need to:1. Be a powerful content creator2. Have a plan for your content, and3. Have an effective system for producing... [...]

Facebook is used by almost all the marketers to promote their business and products. But innovating the application of Facebook in your marketing efforts can help you to lead the crows.HubSpot columnist Dylan Sellberg has shared five ways to help marketers make their Facebook pages popular and help them get more messages on Facebook.On optimize your page for messages, Sellberg says, “Having a Facebook page that encourages users to message your page is the first — and easiest — way to encourage visitors on your business page to message your brand. It seems overly simple, but... [...]

Facebook is an inevitable part of any marketing strategy. It helps marketers promote their business beyond limits. Facebook marketing is a great way to earn more leads and customers.Entrepreneur columnist Perry Marshall has shared three systems to generate more leads and get more customers on Facebook.Marshall says, “When it comes to Facebook marketing, there’s NO one-size-fits-all solution. Yet most businesses advertising on Facebook are trying to follow a marketing model that was created and designed specifically for information marketers.The good news is, the vast majority of... [...]

HubSpot columnist Christine White has published seventy-five tips to help marketers improve their Facebook and Instagram video marketing.White says, “It’s no surprise to any marketer that video is critical to growing a business. But how many times have you sat at your desk with a free hour and said to yourself, “let me just create this quick video to use in our next event registration email.”Why Facebook and Instagram? At this point, social media is basically synonymous with video. Facebook alone boasts 8 billion daily video views.Regardless of your business size... [...]