Entrepreneur magazine team has published a video ‘Follow These Tips to Survive Facebook’s Ad Changes’ featuring Ben Angel.The Entrepreneur team says, “Still confused about the changes Facebook has made to its advertising system? You are not alone, but as Entrepreneur Network partner Ben Angel explains, there are some ways you can make the adjustment easier for your business.Angel warns that these big changes come in waves, and to survive them, it’s important to be flexible and able to ride these waves — not get bulldozed by them.Some of Angel’s tips... [...]

Entrepreneur magazine team has published a video ‘Get Ready for AI-Enabled Advertisements’ featuring Neil Patel and Viewership.com’s Adam LoDolce.The Entrepreneur team says, “In this video, Entrepreneur Network partner Neil Patel sits down with Viewership.com’s Adam LoDolce to address some of the questions of his social media followers.When one Facebook fan asks about the future of AI as a competitor to SEO and digital marketing, Patel explains how AI will be integrated into digital marketing.For Patel, in the future, smart appliances will most likely be able to... [...]

The Business 2 Community contributor Allen Finn has shared five new features that are coming to Facebook ads.Finn says, “While the mainstream media has quickly latched onto Facebook’s Match-killer (the online dating juggernaut’s stock tanked yesterday when Zuck and co.’s relationship-centric app was announced) and improved functionality aimed at removing instances of bullying / subversion of the democratic system, there were a handful of exciting announcement that could very well impact the way you market your business.Interested? Good.Let’s dive right in.Track Performance (Even... [...]

Facebook advertising is one of the easiest ways for brands and marketers to advertise online and reach out the people interested in their products or services.With right planning Facebook ads can help marketers convert more customers. Entrepreneur contributor Syed Balkhi has shared such six strategies.Balkhi says, “Here are some of the best ways to increase your Facebook ad conversions so you can build up your business and generate more sales than ever.1. Add social proof.People don’t want to risk spending their money on something they think might not be worth it. That’s why... [...]

HubSpot’s Sophia Bernazzani has shared some useful tips for the marketers and advertisers to improve their organic Facebook reach by adjusting to its algorithm.Bernazzani says, “There’s simply too much content being published on Facebook, making visibility in the News Feed increasingly competitive. And Facebook strives to show people the content that is most relevant to them, as opposed to surfacing all the content available.Facebook’s 2018 News Feed ChangeMore recently, you might’ve noticed a greater dip in the organic reach of your Facebook content because of... [...]

HubSpot has published a guide to Facebook Pixel, an analytics tool that measures the effectiveness of your Facebook advertising.Clifford Chi says, “The Facebook pixel gives you deep insight into your marketing strategy because it measures your ad’s conversion rate, not just its click-through rate. This adds another layer of analytics that paint a clear picture of your buyer’s journey from ad to purchase. For instance, if one of your ads’ click through-rate is high, but the conversion rate is low, then your ad creative and landing page probably aren’t aligned.You can also use... [...]

Facebook has announced further requirements to avoid misuse of its services. The company has made verification compulsory for creators and managers of Facebook Pages with large following. They will not be able to post on their pages until verification is done.The company has announced that the political ads will be clearly labelled as “Political Ad”.Talking about more changes in the Facebook ads, Rob Goldman, VP, Ads and Alex Himel, VP, Local & Pages say, “We’re also investing in artificial intelligence and adding more people to help find advertisers that should have gone... [...]

Facebook has made addition to the News Feed its users see. The new feed will show two additional pieces along with the present content.The site will show the following:More From This Publisher, which will give people a quick snapshot of the other recent stories posted by the publisherShared By Friends, which will show people any of their friends who have shared the article.Talking about other improvement efforts, Facebook’s Taylor Hughes says, “We’re also starting a test to see whether people find it easier to evaluate the credibility of an article when we provide more information... [...]

Advertising on Facebook is one of the most affordable and successful tactics that marketers opt for today. With right planning and publishing it is possible to get good results with these ads.Entrepreneur contributor Eric Christopher has shared Facebook advertising tips from four experts.says, “Remember before the Cambridge Analytica scandal when brands and publishers were worried about Facebook’s News Feed changes? Here’s a refresher from Facebook’s official post back in January, “Because space in News Feed is limited, showing more posts from friends and family and... [...]

 Facebook has more than two billion users and Facebook Live is getting the clear advantage of this. This platform helps businesses connect with their customers and enhance their business.Entrepreneur contributor Kim Walsh Phillips has published an article to help marketers improve their marketing using Facebook Live.On using Facebook Live to attract more customers, Kim says, “Pick a topic your prospects are interested in. Here are a few places you might find inspiration in what you and your company are already doing:Do you have an upcoming webinar or seminar? If so, break apart... [...]