Facebook gets 1.4 billion daily visitors. From this huge visitor base, it is not impossible to get your share of audience provided you have a strategy to follow.Entrepreneur contributor Manish Dudhrejia has shared seven strategies to help marketers grow their Facebook audience.Dudhrejia says, “Truth be told, it’s going to change the game quite a bit. Simply put, your content will no longer appear in News Feeds like you are accustomed to. The strategies that worked well in previous years are going to need a makeover.The good news is, it’s not impossible. There are a number of useful... [...]

The Facebook Messenger has 1.2 billion monthly users worldwide. With this reach, it can be a versatile tool for the marketers to reach out a huge mass.HubSpot columnist Connor Cirillo has shared a four step guide to create an effective Facebook Messenger  copy that can help marketers convert more prospects into customers.Cirillo says, “Before you do anything — step away from the keyboard! You need to figure out what might go wrong before you decide how to make it better. Grab a whiteboard or pen and paper — it’s mapping time. Write out every point where the user needs to... [...]

Facebook has announced the updates to its ad metrics. By doing this, Facebook intends to bring more transparency in the advertising process. The company is also removing some unhelpful metrics.says, “Starting today, we’ll begin labeling some metrics in Ads Manager as estimated or in development, to provide more clarity on how they are calculated and how you should consider using them. These labels will appear in tool tips within the Ads Manager reporting table and in the customize column selector for ads running across Facebook, Instagram and Audience Network.Estimated metrics are calculated... [...]

When it comes to social and especially Facebook marketing, the success of your campaign is measured on the basis of the ‘likes’ you get.Entrepreneur contributor Scott Oldford in his recent post advises marketers to stop worrying about the Facebook likes in 2018.Oldford says, “Engagement is the worst way to judge the success of your content.This may surprise you to hear, because most people base success on the amount of traffic you get, how many “likes” a Facebook posts has and how many shares an article creates.Look, these metrics matter to an extent. They... [...]

When it comes to online advertising, Facebook is the leader in attracting the most advertisers with its easy to advertise programs. In April 2017, more than five million businesses were advertising on it each month.Econsultancy columnist Nikki Gilliland has shared five tips to plan a successful Facebook advertising strategy.Gilliland says, “Here’s a few tips on optimising your Facebook ad strategy for the year ahead.Target people in consideration phaseOne of the main benefits of Facebook advertising is being able to target users based on a wide range of variables, ranging from age... [...]

Recently Facebook announced its plan to update the News Feed for providing ‘meaningful interaction’ to its users. It is going to affect the brand pages.Entrepreneur contributor Katherine Hays has outlined some ways brands can adopt to save their Facebook marketing performance.Hays says, “Even before Facebook’s proclamation, some studieshad shown that content created by consumers has a huge influence on others’ purchase intent when evaluating whether to buy a product. Facebook’s shift reinforces this paradigm, making it blatantly clear that those with the most power... [...]

Facebook’s announcement regarding the company’s plans to update ht news feed for offering ‘meaningful interaction’ have been received seriously by the whole media community. The changes will require you to update your marketing strategies.Econsultancy columnist Depesh Mandalia has shared eleven updates that can help marketers to stay focused on Facebook marketing and advertising.Talking about the use of Facebook Groups Mandalia says, “Facebook made many moves in 2017 to focus on and elevate groups. It’s not the big thing of 2018, it already was the big thing of 2017... [...]

Entrepreneur magazine contributor Perry Marshall has shared a 3-step formula to help marketers improve their Facebook video ads.Marshall says, “When we create Facebook video ads for clients, we follow this three-step formula:1. Stop the scrollThis goal is clear. Facebook autoplaying the audio as well as the video when a user opens their news feed provides a huge opportunity, but it’s only an opportunity. It’s not a guarantee of anything because while you can easily grab a viewer’s attention, they can just as easily snatch it back. Those first three to 10 seconds are... [...]

Facebook has announced its plan to update the News Feed for providing ‘meaningful interaction’ to its users.Initially Mark Zuckerberg posted on the company’s plans to help people well spend their time on the social network.Talking about the post News Feed changes, Zuckerberg says, ” I want to be clear: by making these changes, I expect the time people spend on Facebook and some measures of engagement will go down. But I also expect the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and... [...]

Facebook advertising is one of the most preferred advertising techniques by the businesses. The social network has made available a platform that can connect you with more buyers online.The quality of the advertisement that you design play a pivotal role in creating more opportunities for your business.Entrepreneur contributor Perry Marshall has shared six characteristics of effective images in the Facebook ads.Marshall says, “When it comes to the creative aspect of your Facebook ads, it’s important to note that it doesn’t necessarily need to be all about the offer. Make... [...]