Know what’s going on in people’s lives, based on their tweets. Then use that information to target your marketing, sending a reply (either an @ reply or, if they follow you, a direct message) to their tweet that points them to a relevant product.Tweet Lead Explosion lets you search for a phrase you specify in other people’s tweets. You get a list (you can geo-target the query as well.) The marketing power this provides is substantial. With Tweet Lead Explosion, you find out what problems a perosn is having (and probably wants to solve) so you can offer them a solution to their... [...]

The latest post on ‘Mashable’ is titled “4 Steps for Successful Social Media Training”.Sharlyn Lauby says, “Traditionally when companies design a policy or guideline, they also try to create a mechanism for employees to learn about whatever the policy relates to. And most of the time, companies call it training — it’s the transfer of knowledge about a specific topic.Social media has been around long enough for most companies to realize it’s not a fad. And now that the National Labor Relations Board (NLRB) is starting to issue guidelines about employee use of... [...]

The latest article on ‘‘Business 2 Community’’ is titled “5 Basics of a Successful Internet Marketing Strategy”.Sirangi Kalpana says, “Internet marketing is not merely about using platforms offered by the digital marketing space to augment traffic, sales and revenue to the site, successful internet marketing needs to have its own strategy. This strategy has to be well thought of and planned. It cannot be made misusing aspects of cost, time and efforts. Everything needs to be accounted for in order to make internet marketing operate at optimal levels for you. Of course... [...]

HubSpot has released a free guide ‘How to Engage Fans on Facebook’.The HubSpot team says, “The key to engaging fans on Facebook is simpler than you’d think.Think back to the last social gathering, party, or dinner you were at. Who were people talking to the most? Why were people so engaged with that particular person?The people who are the most engaging are usually one of the following:The most interestingThe most attractiveThe most engaged themselvesVoila! You now know everything you need to know about increasing the engagement between your customers and your brand... [...]

The latest post on ‘Mashable’ is titled “Don’t Fall for This ‘Faceboourk’ Phishing Scam”.Ben Weitzenkorn says, “A very convincing scam that spoofs Facebook verification pages is being used to steal users’ personal details and credit-card information before taking user to the real Facebook, leaving many victims none the wiser that they’ve just given their sensitive details to criminals.The scam, outlined by Australian software architect Troy Hunt on his blog, starts out as a link to a viral video or other Internet meme, perhaps in a friend’s... [...]

The latest article on ‘‘Business 2 Community’’ is titled “How To Use Content Marketing To Get Leads That Are Ready to Buy”.Ryan Wilson says, “Great content marketing attracts prospects and converts them to buyers. However, there is more to great content than churning thoughtful, attention-grabbing blog posts or articles. Many businesses are finding lead generation difficult because they do not produce content that works. Are you among the business owners that do not see the money piling up despite producing high-quality material?Before the dollars start rolling in, you... [...]

The latest post on ‘Mashable’ is titled “Amazon Prime Comes to Canada”.Stan Schroeder says, “Amazon has launched its subscription program, Amazon Prime, in Canada. The service has previously been available in the U.S., Japan, the UK, Germany and France.For an annual fee of $79 (CDN), Canadians get free two-day shipping to “most cities” in Canada. In rural areas, specifically North or the Maritimes, users get unlimited shipping but without the two-day guarantee.Users in some areas will also be able of upgrading to one-day shipping for an additional fee, starting... [...]

The latest post on ‘Mashable’ is titled “Facebook Timeline Change: It’s Starting”.Chris Taylor says, “Remember the Facebook Timeline changes some users started to notice in December? The ones that include a row of fresh options at the top of the page, below your picture, and the banishment of “Maps” and thumbnail images?Well, the changes appear to be rolling out for all Facebook users in New Zealand, where it’s already Wednesday. And they include a surprising new “Collections Manager” feature that lets you customize all that content at... [...]

The latest article on ‘‘Business 2 Community’’ is titled “How Can Affiliate Video Marketing Benefit You?”.Ben Bernstein says, “Consumers are naturally attracted to watching videos, so it is surprising that affiliate video marketing is a segment of the media that has not yet been extensively used for monetization purposes by many companies. This means affiliate marketers who are considering trying video have a lot to gain. Affiliate marketing is one of the top places where the benefits of video marketing can truly be felt”.How Can Affiliate Video Marketing Benefit... [...]

The latest post on ‘Mashable’ is titled “5 Marketing Predictions for 2013”.Seth Fiegerman says, “There was certainly no shortage of big developments in the marketing world throughout 2012. Facebook created a massive mobile advertising business in less than year, Red Bull literally financed a trip into the stratosphere to create powerful branded content, and a YouTube video finally hit 1 billion views, showing the potential reach for online videos.So what might 2013 bring for marketers? We contacted several advertising experts and reviewed recent studies and business trends... [...]