The latest article on ‘‘Business 2 Community’’ is titled “Fact or Fiction: Native Ads are Just Jargon and PR is Irrelevant”.Ryan Wilson says, “As you have probably heard, native ads are a big buzz word in online marketing and media these days. If you have heard the term, but don’t really know what native ads are then here is a definition: they are sponsored advertisements that appear like content on a publisher’s site. They are ads that don’t interrupt the user experience because they are embedded into or seamlessly integrated within the existing user experience.... [...]

Many ways have been tried for getting web traffic. Some work; some don’t. Social media are currently one of the best. The best known are Facebook and Twitter. But there are others; some of them quite effective.Paul James discovered an under-appreciated social site, Tumblr, and found that it can be a marketer’s “secret weapon.” He just released Tumblr Tycoon to give marketers the inside track on using Tumblr profitably.This concise report (available in both video and written form) on using Tumblr for marketing is the result of months of tweaking and experimenting. It’s... [...]

The latest article on ‘‘Business 2 Community’’ is titled “Tweets from 2013 CES: Day Two”.Nicole Pangborn says, “Yesterday, we posted a re-cap of the most-tweeted-about gadgets from the first day of the 2013 International CES (Consumer Electronics Show). Today is day two, and Twitter is still buzzing with excitement over all of the new devices being presented.Using our Related Terms algorithm, which sifts through tweets and gives a weighted score for each word connected to our query terms (the hashtags #2013CES, #CES, and #CES2013), we put together this quick list of... [...]

The latest post on ‘Mashable’ is titled “Bill Clinton at CES 2013: Don’t Take Tech for Granted”.Samantha Murphy says, “Former U.S. President Bill Clinton joined Samsung on stage at 2013 International CES in Las Vegas to discuss the power of the Internet and the need to grow its infrastructure in the U.S.President Clinton — the brand ambassador for the Samsung Hope for Children program, which will provide education to 2.5 million children — told attendees “technology can help overcome challenges that are not even economic.”“I’ve been backstage... [...]

The latest post on ‘Mashable’ is titled “We Now Know Why Eric Schmidt is in North Korea”.Lorenzo Franceschi-Bicchierai says, “Much controversy and mystery has surrounded Google’s Eric Schmidt and former New Mexico Governor Bill Richardson’s trip to North Korea. U.S. officials have criticized it, calling it ill-timed given the regime’s allegedly illegal launch of a satellite last month. And ever since the first rumorsabout the trip came out, it hasn’t been clear what its purpose was, with Richardson simply calling it a “private humanitarian trip.”For Google‘s... [...]

The latest post on ‘Mashable’ is titled “Microsoft Officially Ditching Messenger, Switching Users to Skype in March”.Anita Li says, “Windows Live Messenger will officially retire this March, Microsoft announced Tuesday in a mass email to the chat service’s users.On March 15, all users will be switched over to Skype, which the software giant acquired for $8.5 billion in October 2011.“We are retiring the existing Messenger service globally … and bringing the great features of Messenger and Skype together,” Microsoft said, adding that Messenger will... [...]

The latest post on ‘Mashable’ is titled “Big Companies Turn to This Startup to Fix Bad Customer Service”.Jesse Draper says, “Customer service can make or break businesses. Plenty of companies get it right, like Zappos. But even more companies get it wrong.How many times have you repeated the same problem over and over to your TV service provider or phone company’s customer service representative? They appear to have no way of tracking your initial complaint. And everyone has at some point emailed a complaint. Did said company respond? Probably not”. Big Companies Turn... [...]

Know what’s going on in people’s lives, based on their tweets. Then use that information to target your marketing, sending a reply (either an @ reply or, if they follow you, a direct message) to their tweet that points them to a relevant product.Tweet Lead Explosion lets you search for a phrase you specify in other people’s tweets. You get a list (you can geo-target the query as well.) The marketing power this provides is substantial. With Tweet Lead Explosion, you find out what problems a perosn is having (and probably wants to solve) so you can offer them a solution to their... [...]

The latest post on ‘Mashable’ is titled “4 Steps for Successful Social Media Training”.Sharlyn Lauby says, “Traditionally when companies design a policy or guideline, they also try to create a mechanism for employees to learn about whatever the policy relates to. And most of the time, companies call it training — it’s the transfer of knowledge about a specific topic.Social media has been around long enough for most companies to realize it’s not a fad. And now that the National Labor Relations Board (NLRB) is starting to issue guidelines about employee use of... [...]

The latest article on ‘‘Business 2 Community’’ is titled “5 Basics of a Successful Internet Marketing Strategy”.Sirangi Kalpana says, “Internet marketing is not merely about using platforms offered by the digital marketing space to augment traffic, sales and revenue to the site, successful internet marketing needs to have its own strategy. This strategy has to be well thought of and planned. It cannot be made misusing aspects of cost, time and efforts. Everything needs to be accounted for in order to make internet marketing operate at optimal levels for you. Of course... [...]