The latest article on ‘‘Business 2 Community’’ is titled “Reimagine Your Social Media Marketing by Building Better Hashtags”.Jamie Cartwright says, “One of the wonderful things about going to school while working at a local business is that I receive a strange and unusual mix of information that doesn’t always fit together nicely. For instance, principles from the classroom often don’t work as nicely in the real world as professors like to describe, or sometimes I’ll learn something about marketing that just seems plain boring to my fellow classmates. But every once... [...]

The latest article on ‘‘Business 2 Community’’ is titled “Why Niche Social Networks Are Worth Businesses’ Time”.Lisa Gulasy says, “Facebook, Twitter, LinkedIn, Pinterest and Google+; in the realm of all things social, these networks are gods among men. So when it comes to social media marketing for business, it makes perfect sense that every business should have a presence on each of these platforms, right?Well, no, obviously. Every good marketer knows some businesses are just wrong for some of the big guys. Kuno Creative, a champion of content marketing, for example,... [...]

The latest post on ‘Mashable’ is titled “Social Discussion Platform ‘Branch’ Opens to Public”.Seth Fiegerman says, “One of the most talked-about new social platforms is finally opening up to the public.Branch, a website that lets users create discussions around social content, launched out of beta on Monday and will now let anyone with a Twitter account sign up.Social networks such as Twitter already let users post conversation starters online, of course. But Branch hopes to take this a step further by providing a space for these conversations to continue and... [...]

The latest post on ‘Mashable’ is titled “How an Ad Agency Used a ‘LinkedIn Bomb’ to Land a New Client”.Todd Wasserman says, “As everyone who watches Mad Men knows, the ad business is tough. Winning over new clients is particularly challenging.But a Lexington, Ky., ad agency used a tool that didn’t exist in Don Draper’s day — LinkedIn — to grab the attention of a potential client in a way that would have made Draper smile, or at least smirk.Cornett Integrated Marketing Solutions calls the stunt a “Linkedin Bomb.” Here’s how... [...]

The latest article on ‘‘Business 2 Community’’ is titled “5 Reasons You Should Be Guest Posting Right Now”.Jonathan Payne says, “Do you frequently ask yourself: “How can I get more traffic to my blog and how can I convert that traffic into subscribers?”You’ve spent countless hours producing content on your blog, you’ve tried marketing on social networks, and you even have your mom sharing it with her friends (agh!).But, at the end of the day, it just seems like there’s an impenetrable wall keeping you from growing your blog.  Maybe the problem is you’re... [...]

The latest article on ‘Business 2 Community’ is titled “Your Online Reputation Management Guide For 2013”.Melissa Agnes says, “Your online reputation is your brand’s reputation.Today, word of mouth exists primarily online. Reviews, searching, trends… they all exist online. So when someone says something about your brand, or wants to know something about your brand, guess where they go. You got it! They go online. From our smartphones to our tablets and computers, to interacting with family, friends, colleagues and customers, our lives – and thus our reputations –... [...]

The latest article on ‘Business 2 Community’ is titled “SEO: 5 Simple Steps for Choosing Effective Keywords”.Brett Kaepernick says, “With Google placing a strong emphasis on quality contentfor performing well in organic search, it’s no wonder choosing the right keywords can make or break the success of the content you publish.We all want to attract more traffic to our website, but it’s not just about increasing numbers. We must choose the most effective keywords that connect with the right audience for our business, ultimately convincing visitors to convert as leads”.... [...]

The latest article on ‘Business 2 Community’ is titled “B2B Social Marketing Versus SEO: Which Is More Important?”.Carter Hostelley says, “Who would have guessed, but new data coming out shows that social media marketing is now almost as important as search engine optimization (SEO) for B2B marketers. At least that’s what research from Demandbase and Ziff Davis says. While research from Sagefrog Marketing Group argues that social marketing actually beats out SEO for number one!Now, truth be told, We don’t buy it.Not that we argue the point empirically. We haven’t... [...]

The latest article on ‘Business 2 Community’ is titled “Social Media Marketing: Conversion and Testing”.Angela Hausman says, “Conversion is the name of the game in social media marketing and is at the heart of efforts to measure the ROI (Return on Investment) from your social media marketing campaign. And, testing is the key to optimizing your conversions. In this post, I’ll discuss these 2 critical elements of a successful social media marketing program.Tracking ConversionConversion is really the name of the game in social media marketing – as in traditional marketing.... [...]

Silverpop has released the ‘4 Common Digital Dilemmas and Ways to Solve Them’ guide.The Silverpop team says, “In the search for increased engagement and revenue, a handful of challenges surface repeatedly. Finding the right balance of technology and human understanding to overcome these challenges can be tough. Download our white paper and get ideas from in-the-field experts on how to solve common four digital marketing dilemmas, including:Combining robust confirmation pages with triggered emailsBuilding a targeted reactivation campaignReaching out immediately with your newsletterCreating... [...]