The latest article on HubSpot blog is titled “How to Improve Email Clickthrough Rate by 583%”.Mike Volpe says, “Let’s face it: We all get a deluge of email every day. And as marketers, there are lots of ways we try to increase the response rates to the emails we send. The key metric for email marketing is usually clickthrough rate (CTR), not open rate, and for our industry, the average email clickthrough rate is about 2.4% (you can check out benchmarks for marketing and software industries from our friends at MailChimp)”. How to Improve Email Clickthrough... [...]
Archive for the 'Social Media Marketing' Category
The latest post on ‘Mashable’ is titled “5 Ways You Pay More for Google Clicks”.Kevin Lee says, “The transition to Google Enhanced Campaigns — where you’ll be bidding for tablet clicks combined with desktop/laptop clicks — will result in inflationary trends in billed CPCs for many advertisers. However, the advent of Enhanced Campaigns is just one of five reasons you might be paying more for clicks than you could otherwise be paying.1. Enhanced Campaigns’ Influence on CPC InflationThe strategic decision as to whether or not to accept a blended average conversion... [...]
ExactTarget has released a free guide titled “Cross-Channel Checklist”.The ExactTarget team says, “2012 was a thrilling year for cross-channel marketing, and the forecast for 2013 looks even brighter. As your company moves into the new year, you may be wondering where to start with your marketing efforts.In this white paper paper, we’ll show you how eBags drove sales with their cross-channel back to school campaign, Bag an iPad. You’ll learn how eBags used ExactTarget’s Interactive Marketing Hub, complete with applications like ExactTarget SocialPages™, ExactTarget... [...]
HubSpot has released a free collection of ‘101 Companies Rocking Social Media’.The HubSpot team says, “It seems like social media is everywhere, and every marketer is clamoring to get in the game.And it’s no surprise why: the time most consumers spend on social media has grown over 250% in just the past two years.It’s becoming more and more evident that companies must be present and engaging with their audience on social platforms.But how do you make your social media presence stand out from the rest?Grab our free collection of 101 Companies Rocking Social... [...]
The latest post on ‘Mashable’ is titled “29 SXSW 2013 Panels You Can’t Miss”.Amy Webb says, “South by Southwest turns 27 this year, and the Interactive portion of the festival logs its 20th season. But just because SXSW is getting up there in age doesn’t mean its panels are stale. In fact, they’re more engaging than ever.We’ve gathered the most promising SXSW Interactive panels and discussions. Don’t forget to complete your online social profile so that you can connect with other attendees before, during and after the festival”. 29 SXSW... [...]
The latest article on ‘Business 2 Community’ is titled “Don’t Bury the Lead”.Roger Schwarz says, “Here’s the lead: In challenging situations, you’re probably taking too long to get to your point — and it’s creating unnecessary anxiety for you and the people you’re talking to.In journalism, the lead of a story is the first sentence or two. A good lead tells the reader what the story is about and where it’s headed. A journalist failing to mention the most important parts of the story in the opening sentences is “burying the lead.”The same is true in meetings... [...]
The latest article on ‘Marketing Land’ is titled “Display Ads: How Direct Buys & RTB Interact”.Ratko Vidakovic says, “One of the most common questions that marketers face in buying display advertising is whether to contact a publisher or ad network directly to purchase inventory (called a Direct Buy), or through indirect channels using real-time bidding (RTB) systems.To those with experience in the RTB realm, it’s well understood by now that there is an element of unpredictability and fluctuation in the availability and consistency of volume from specific... [...]
The latest article on HubSpot blog is titled “19 Sure-Fire Ways to Amplify Your Social Reach”.Rachel Sprunga says, “Marketers … we’re on the hook for lead gen. Marketers … we’re on the hook for using social media, too. Those two things ever seem at odds with one another?Maybe. Because aside from just publishing more links to landing pages, the ways you can generate leads on social media sometimes seem a little lacking. But you can scale your social media lead generation if you do one thing extremely well: Grow your social media reach. Think about... [...]
The latest post on ‘Mashable’ is titled “Pew: Twitter Not a Reliable Indicator of Public Opinion”.Alex Fitzpatrick says, “Seemingly dozens of startups exist which try to make sense of Twitter sentiment, and Twitter itself has been trying hard to portray its sentiment data as an accurate reflection of public opinion. However, Pew Research Center — among the gold standards of public research polling — says it might be all for naught.Pew compared traditional public poll results with Twitter sentiment data around eight of the most significant political events over the... [...]
‘Business 2 Community’ is hosting a webinar on Monday, March 4 at 2.00 pm ET. The topic of the webinar is “Enterprise Social Media Success – Leadership by Example”.The ‘Business 2 Community’ team says, “SAP CIO, Oliver Bussmann, recognized as the #1 Social CIO and a thought leader and influencer in the Enterprise IT industry will discuss his top tips for successfully leveraging social media to drive awareness and engagement. These tips are essential guidelines, ranging from managing and creating content to building your personal brand, which will help you to establish... [...]