The latest post on ‘ReadWrite’ is titled “Why Microsoft Shouldn’t Have Bothered ‘Scroogling’ Google”.Joachim Kempin says, “When I saw a TV ad using this strange word scroogled, I wasn’t quite sure what it meant, so I looked it up in the Merriam-Webster online dictionary. I got this reply: “The word you’ve entered isn’t in the dictionary.”Frustrated, I thought maybe the dictionary hadn’t been updated recently. So l pursued an alternative way of exploring the word’s usefulness: Microsoft Word. The software redlined the word, meaning scroogle is... [...]

The latest post on ‘Mashable’ is titled “China Bemoans Google’s Control Over Smartphone Market”.Gwynn Guilford says, “Does Google have too much control over China’s smartphone market? China’s Ministry of Industry and Information Technology (MIIT) thinks so. In a white paper its research arm released Friday (pdf in Chinese), it bemoaned the “heavy reliance” on Google’s Android software among Chinese smartphone developers.“Chinese enterprises commonly use Android-based systems in their development and optimization, and although the Android system is open-source,... [...]

The latest article on HubSpot blog is titled “6 Parts of Your Marketing You Should Always Be Optimizing”.Meghan Lockwood says, “It probably goes without saying, but we’re huge fans of optimization here at HubSpot. But we also know that optimization can be exhausting. Most marketers have a lot on their plates — it’s enough to try and design a marketing strategy, write an ebook, and hit your monthly lead gen goal without the worry of testing and optimizing everything”. 6 Parts of Your Marketing You Should Always Be Optimizing HubSpot [...]

The latest article on ‘Business 2 Community’ is titled “The New Role of the Marketer”.Gigi Griffis says, ““SiriusDecisions estimates that the buyer’s journey is 70% complete by the time a sales person is contacted.” – Eloqua’s Grande Guide to Sales EnablementLet’s pause here and take that in.70% of your sales funnel happens before you even know you have a prospective buyer.If you’ve been in marketing for even a few years, that statistic is a little mind-blowing. I mean, we knew it was coming. The internet has made information so easy to get and easy to... [...]

The latest post on ‘ReadWrite’ is titled “Pew: Think Real Life Imitates Twitter? Think Again”.Taylor Hatmaker says, “From natural disasters and national tragedies to elections and award shows, no event goes untweeted these days.For better or worse, we’ve come to consider Twitter an accurate reflection of opinion at large, a global zeitgeist bubbling up through real-time micro-musings. But according to anew report from the Pew Research Center, Twitter might be a sample more than 500 million accounts strong – but that doesn’t make it reflective of public opinion... [...]

The latest post on ‘Mashable’ is titled “Report: Google is Planning a Competitor to Amazon Prime”.Todd Wasserman says, “Google is planning to introduce a competitor to Amazon Prime that will be cheaper and offer same-day delivery, according to a report.TechCrunch reports that the service, called Google Shopping Express, would offer such delivery via retailers like Target, Walmart, Walgreens and Safeway. Google Shopping Express would also be $10 to $15 cheaper than the $79 annual fee that Amazon charges for Prime, which offers expedited shipping, but not same-day delivery.... [...]

Joan Stewart is hosting a webinar with Wayne Breitbarth on Wednesday, March 13 at 5.30 pm EST. The topic of the webinar is “How to Use LinkedIn Company Pages and Ads”.Webinar DetailsOrganizer:  Joan StewartKey Person: Wayne Breitbarth, author of the Power Formula for LinkedIn SuccessTopic: How to Use LinkedIn Company Pages and AdsDay/Date: Wednesday, March 13Time: 5.30 pm EST – Time Zone ConverterRegister for webinar details.‘How to Use LinkedIn Company Pages and Ads’ Webinar [...]

Paul Colligan is hosting a webinar on Tuesday, March 5 at 5.00 pm PST. The topic of the webinar is “The 7-Step Formula To Turn Your Ideas Into Income”.Webinar DetailsOrganizer:  Paul ColliganTopic: The 7-Step Formula To Turn Your Ideas Into IncomeDay/Date: Tuesday, March 5Time: 5.00 pm PST – Time Zone ConverterRegister for webinar details.‘The 7-Step Formula To Turn Your Ideas Into Income’ Webinar [...]

The latest article on ‘Business 2 Community’ is titled “7 Content Marketing Lessons From The Harlem Shake”.Daniel Chioco says, “We’ve all seen the videos by now: The Harlem Shake has taken YouTube by storm! The humorous dance videos all follow the same formula where a single person begins dancing before being joined by others. While this cultural phenomenon may seem completely unrelated to marketing, content creators and marketers have plenty to learn from this viral fad.In fact, some brands such as Intel have taken advantage of the trend and released their own Harlem... [...]

The latest article on  ‘Marketing Land’ is titled “Facebook Fact Checks The New York Times Claim To Lower Organic Engagement”.Greg Finn says, “Yesterday, New York Times columnist Nick Bilton made claims that Facebook was limiting organic post visibility in favor of paid posts. Today, Facebook responded with a detailed fact check on how organic visibility works.In some experiments, Bilton found that paid posts saw 1,000 more interaction when he paid to promote it, and was limited to next to no visibility without payment. He talked about the downfall of subscribers... [...]