HubSpot is hosting a webinar with Dan Zarrella on Wednesday, March 13 at 1.00 pm ET. The topic of the webinar is “The Science of Marketing Automation”.The HubSpot team says, “Too often, the phrase “marketing automation” conjures up images of “smarter” spam, inauthentic interactions and complicated if-then programming. But it shouldn’t.Marketing automation doesn’t have to mean automating spam. You can automate marketing people love.This webinar will include the data you need to know to automate your marketing efforts, including channels from email marketing to social... [...]
Archive for the 'Social Media Marketing' Category
The latest article on Business Insider is titled “FIRST LOOK: Cool Stuff Inside Twitter’s New Advertising Interface”.Jim Edwards says, “Twitter recently allowed just five companies to build new interfaces for Twitter’s Ads API, the interface that allows advertisers to plug in promoted tweet ad campaigns automatically to Twitter.The move was potentially the beginning of a huge transformation for Twitter, a platform seen as an interesting but small-scale social media add-on for many marketers”. FIRST LOOK: Cool Stuff Inside Twitter’s New Advertising... [...]
The latest post on ‘Mashable’ is titled “Is Facebook the New Google+?”.Samantha Murphy says, “Facebook unveiled today a radical new look for the news feed, but it wasn’t the only social network getting major buzz following the design announcement.Minutes after Facebook debuted the overhaul, boasting multiple feeds, mobile consistency and a bigger focus on pictures, people took to Twitter to discuss the similarities between the update and the existing look of competitor Google+, which was trending on Twitter in the U.S. for a good portion of Mark Zuckerberg’s... [...]
The latest post on ‘ReadWrite’ is titled “Tablet Mobile Web Traffic Now Eclipses Smartphone Traffic [Charts]”.Dan Rowinski says, “If you are surfing the Web from a mobile device these days, odds are you are doing it not from a smartphone, but from some type of tablet. According to a study done by Adobe, for the first time tablets have surpassed smartphones for percentage of website views.Adobe analyzed more than 1 billion visits for more than 1,000 websites and found that 8% of traffic came from tablets. That ranks ahead of the 7% of visits that came from smartphones. Of... [...]
The latest article on HubSpot blog is titled “8 Businesses That Nail Social Media Brand Consistency”.Desmond Wong says, “Most inbound marketers aren’t using just one social network. They’re using, like, five. Presences on Facebook, Pinterest, Twitter, Google+, LinkedIn, YouTube, Quora … probably some others I haven’t even heard of yet … are all more or less the norm for most marketers”. 8 Businesses That Nail Social Media Brand Consistency HubSpot [...]
The latest post on ‘Mashable’ is titled “Facebook Patent Charges Users to Remove Ads From Profiles”.Fidel Martinez says, “Since going public in May 2012, Facebook has made several attempts to increase its revenue. These have run the gamut from charging people to directly message strangers—much like LinkedIn’s InMail feature—to Promoted Posts, a feature that enables users and brands to pay a fee to further boost the reach of a given Facebook post.That effort to extract money from its billion-strong user base may soon extend to profiles, at least according... [...]
The latest post on ‘Mashable’ is titled “30% of Top Brands Have Customer Service Twitter Handles”.The BusinessNewsDaily team says, “Twitter is quickly becoming a popular customer service method for many top brands, a new study finds.Research from social media analytics firm Simply Measured shows that 30% of the of the companies in the Interbrand 100 — which ranks businesses based on financial status, how the brand influences purchasing decisions and how strong the brand is — now have dedicated customer service handles on Twitter as a way to divert negative attention... [...]
The latest article on HubSpot blog is titled “A Stress-Free Approach to Adopting New Marketing Technologies”.Jessica Donlon says, “The rate of change in marketing technology — continually accelerated by all the new innovations we see every day — has created growing demand for tech-savvy marketing professionals who know how to research, select, manage, and integrate a diverse collection of tools. “Prototype marketers” — what we at PR 20/20 call the hybrid marketers that have a variety of skillsets — are ideal to manage this rapidly evolving... [...]
The latest article on ‘Marketing Land’ is titled “When Subscribers Stop Opening Emails”.Cara Olson says, “Today, Twitter released some initial findings of the Nielsen Brand Effect for Twitter’s survey program that launched last fall to help advertisers measure the impact of their Twitter campaigns. The program is graduating from beta, and brand surveys will be “widely available” to advertisers in the United States, the United Kingdom and Japan. The findings”.When Subscribers Stop Opening EmailsMarketing Land [...]
The latest article on ‘Business 2 Community’ is titled “A Guide On How To Not Suck At Social Media Campaign Marketing!”.Martina Simon says, “Campaign marketing starts with a mind warping process that often involves the creatives drinking shots of bourbon, taking long lunches and looking for inspiration at a movie. That is if you believe the 1960′s TV series Mad Men depiction of an ad agency.The reality is often much more boring than that and can involve research on competitors, identifying the target market and clarifying the goals that need to be achieved for the campaign.... [...]