The latest article on HubSpot blog is titled “4 Tried and True Marketing Automation Recipes for Better Email Nurturing”.Meghan Keaney Anderson says, “Research from MarketingSherpa shows that theemail marketing strategy for most B2B marketers still predominantly revolves around sending mass emails to a marketer’s entire mailing list. You’re familiar with mass emails, right? Those things you almost always delete from your own inbox?”. 4 Tried and True Marketing Automation Recipes for Better Email Nurturing [...]
Archive for the 'Social Media Marketing' Category
The latest article on ‘Business 2 Community’ is titled “How Do You Track The Success of a Marketing Campaign”.SEO PAL Blog team says, “Marketing is a tricky business, and aside from spinning money-making slogans and enticing unwitting consumers with witty marketing antics and creative strategies – you need to be able to track your results. After all, what’s the point of creating an incredible marketing strategy when you don’t even know what aspects of it have worked or not? But how exactly do you track the success of a marketing campaign?You may think that watching... [...]
The latest article on Business Insider is titled “Google Paid This Man $100 Million: Here’s His Story”.Nicholas Carlson says, “Two years ago, Twitter was in disarray.On April 14, 2011, Fortune’s Jessi Hempel blasted Twitter for failing to launch exciting new products, generate meaningful revenues, or hang on to executive talent.None of this was news to Twitter’s board members or CEO Dick Costolo, of course.They’d spent the months prior trying to turn Twitter into “a real company” after years of neglectful management”. Google... [...]
The latest post on ‘Mashable’ is titled “Why Your Company Should Create a Talent Community”.Kes Thygesen says, “Talent communities may be the next big thing in the world of hiring and HR, but too few companies are using them. If businesses want to access the best job candidates for their open positions and glean employee referrals, they’ve got to start using this technique.Every good company thrives when its ideas are tied together by a great team with common values and a desirable workplace culture. Talent communities are perhaps the best way to pool existing talent and... [...]
The latest article on HubSpot blog is titled “The Top 8 Priorities for Any One-Man Marketing Team”.Ginny Soskey says, “When you’re the Jack or Jill of all trades at your company, it’s hard to always follow every piece of marketing advice you read. You know you could follow it if you had a dedicated team to support you, a million-dollar budget to play with, and 48 hours in a day — but that’s not how real life works. Especially for a small business”. The Top 8 Priorities for Any One-Man Marketing Team [...]
The latest article on ‘Business 2 Community’ is titled “6 Major Marketing Lessons Businesses Can Learn from University Coop”.The Wishpond Blog team says, “For those of you who have been to post secondary, the university bookstore was probably a necessary evil for your academic life. As the only way for students to buy textbooks and school related merchandise, university shops may appear out-of-date and unviable for an online far reaching market. University Coop, however, puts all those assertions to rest.Starting as just a local college bookstore for the University of Texas, University... [...]
Third Door Media is hosting a webinar on Thursday, April 25 at 1.00 pm EDT. The topic of the webinar is “The Evolution of SEO Managers into Online Marketers”.The TDM team says, “Search Engine Optimization (SEO) used to be a very technical role focused primarily around building links, viewing source code and monitoring search engine algorithm shifts. While these elements are still very important, as SEO and Content Marketing continue to merge, SEO Managers must begin to incorporate more and more marketing techniques in their strategy to stay competitive. SEO Managers are no... [...]
The latest article on ‘Marketing Land’ is titled “Facebook Home Cover Feed Won’t Have Ads, Yet”.Ginny Marvin says, “Mark Zuckerberg told Marketing Land at the Facebook Home announcement today that ads will not be served on the new Cover Feed at the launch.Zuckerberg confirmed that they are planning ad units, but they won’t roll out for some time”. Facebook Home Cover Feed Won’t Have Ads, Yet [...]
The latest article on HubSpot blog is titled “Everything Marketers Should Know About Secondary CTAs”.Pamela Vaughan says, “Chocolate or vanilla? Comedy or drama? Heels or flats? People love options. After all, they don’t say “variety is the spice of life” for nothin’! So why not transfer this common knowledge about people’s love for options over to your marketing and give your visitors and prospects some choices, too?”. Everything Marketers Should Know About Secondary CTAs [...]
The latest article on Business Insider is titled “The Real Reason Advertisers Will Love Facebook ‘Home’ Phones: Permanent Logins”.Jim Edwards says, “The most surprising part of Facebook‘s launch of “Home” for Android phones was when CEO Mark Zuckerberg admitted, “There are no ads in this yet, I’m sure that one day there will be.”That was a shock because the basis of Home is that the app takes over your phone’s homescreen, displaying big bright photos from your friends that would normally appear in your Facebook News... [...]