The latest article on ‘Business 2 Community’ is titled “Being Human: The Best B2B Marketing Strategy”.Christabelle Tani says, “As online marketing grows up, buyers are smarter than ever before about how they’re being marketed to – meaning they’re much less receptive to marketing messages. This presents a challenge for B2B marketers: how can we gain their attention, trust and respect with limited marketing dollars and a sea of competition?To be effective, B2B marketers musn’t forget the human side of marketing. Buyers are real people, not a segment”.... [...]
Archive for the 'Social Media Marketing' Category
The latest post on ‘ReadWrite’ is titled “Portal 2.0: The Potential Of Twitter’s New Cards”.Dan Rowinski says, “When Twitter started, it was just a service where you could post status messages on the Web via text message. It would soon take on a life of its own. Developers saw the value that Twitter could bring and started developing apps, clients and revenue models. Twitter, without really meaning to, had become a platform.That platform, as Twitter generally saw it, was a threat to Twitter itself. In the past several years, Twitter has restricted access to its APIs,... [...]
The latest post on ‘Mashable’ is titled “How Small Businesses Can Take Advantage of Facebook’s Graph Search”.Todd Wasserman says, “If you missed the search revolution the first time around, you may have a second chance with Facebook Graph Search. Emphasis on “may.” The tool, which Facebook rolled out in January, is still so new that company execs tend to reflexively answer queries about it by saying, “It’s too soon to tell.” That’s true, though. At this point, the vast majority of Facebook users don’t have Graph Search. That’s... [...]
ExactTarget has released a free guide titled “3 Truths Every CMO Needs to Know About Social Media and the Customer Experience”.The ExactTarget team says, “As the lines between customer service and marketing blur, it’s becoming more important than ever to develop a social strategy for both elements of your business. In this guide, 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience, you’ll learn:Why responsive customer service is critical for customer loyaltyWays to turn good customer service into great marketingHow an efficient social media... [...]
The latest article on ‘Marketing Land’ is titled “The Death Of The QR Code”.Aaron Strout says, “When was the last time you scanned a QR code? Be honest. If it was in the last month, are you hooked? Yes, that was a rhetorical question because I can’t name one person I know that actively scans QR codes, and I’ll bet if you ask your network, neither can you. To that end”. The Death Of The QR Code [...]
The latest post on ‘Mashable’ is titled “Introducing Mashable Choice”.Lance Ulanoff says, “Mashable has been reviewing products, apps and services for years, and we work hard to let you know when we like these products (and when we don’t). For a clear answer to “Should I buy it or use it?” we’re now providing Mashable Choice. What Is It? Mashable Choice is an editorial selection we apply to products, services and apps (and perhaps more) that we would recommend to our friends and family. So, it’s not just good. It’s worth recommending to others. You’ll recognize... [...]
The latest post on ‘Mashable’ is titled “Facebook Home Puts Facebook First and Everyone Else Second”.Lance Ulanoff says, “”We’re not building a phone and we’re not building an operating system.” That’s what FacebookCEO Mark Zuckerberg said on Thursday as his company launched Facebook Home, something that essentially turns an Android phone into a Facebook phone, and keeps you inside the social network in such a way that it might feel a little bit like an OS. At the very least, Facebook Home and the first Android phone to support it, the HTC First(naturally),... [...]
The latest article on ‘Business 2 Community’ is titled “A 15-Step Guide to Creating Viral-Ready Branded Content”.Sasha Zinevych says, “Content marketing is hot. As consumers increasingly use major search engines to discover brands, companies who provide high-quality information are able to capture interest, and business. 33% of the average B2B marketing budget is currently allocated towards custom content creation. If you haven’t designed a content strategy, it’s high time to get started. We’ve compiled our favorite steps on how to succeed:Step 1: Realize a Content... [...]
The latest post on ‘ReadWrite’ is titled “Facebook Home: A Facebook Phone & A New Facebook Mobile Experience”.Fredrick Paul says, “The journalists, analysts and camera crews queued up in a chilly rain at Facebook’s Menlo Park, California, headquarters to get the first look at Facebook’s new home on Android – the long-rumored Facebook Phone.The Hype Was HeavyWould it be new “skin” software designed to put Facebook front and center on any Android device? Or an actual device in of itself – the rumor mill suggested HTC – built from... [...]
The latest post on ‘Mashable’ is titled “LinkedIn Adds Facebook-Style Mentions to Boost Conversations”.Seth Fiegerman says, “LinkedIn just made it much easier to have a conversation with other users on the social network.LinkedIn announced Thursday that it has started rolling out a new mentions feature that is similar to what’s available on Facebook and Twitter. The feature, which was spotted earlier in the day byTheNextWeb, is intended to make it easier for LinkedIn’s community to engage with users and companies”. LinkedIn Adds Facebook-Style Mentions... [...]