The latest post on ‘ReadWrite’ is titled “Good Luck Building A Business In Today’s Youth Market”.Matt Assay says, “Teens may not have much money, but advertisers still focus on them so as to develop long-term brand loyalty. Get a teen buying Nike at 15, the thinking goes, and she’ll continue to buy Nike throughout her life. Unfortunately, this logic breaks down for social networking sites, which sees a constant churn of flavor-of-the-month social networking apps coming into favor, then falling out of sight.Don’t believe me? Look at Facebook”. Good Luck... [...]

The latest article on HubSpot blog is titled “Why the Blog Post Is the New Ad Unit”.Steve Hall says, “Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness”. Why the Blog Post Is the New Ad Unit [...]

The latest article on ‘Business 2 Community’ is titled “5 Tips for Effective Email Copy”.Jessica Young says, “While social media marketing might get all the attention, email marketing is still one of the most effective ways to reach customers and nurture your audience. In fact, according to the B2B Email Marketing Benchmark Report, 74% of B2B marketers think email marketing is critical to their success.Whether you are a B2B or B2C marketer, the easiest way to improve your email marketing, and in turn generate more leads and revenue, is to improve your copy. In the 45-minute... [...]

The latest article on Business Insider is titled “Facebook’s Trying To Make It Easier For Advertisers To Track Campaign Success [THE BRIEF]”.Laura Stampler says, “Good morning, AdLand. Here’s what you need to know today:Facebook updated its Ads Manager tool so that advertisers have an easier time assessing their campaigns’ successes on the site. Advertisers can list their goals when creating their campaigns — be it new fans or app installations — and then better track those specific results on their campaign summary page”. Facebook’s Trying... [...]

The latest article on  ‘Marketing Land’ is titled “Twitter Updates Its Mobile Apps To Support New Twitter Cards”.Matt McGee says, “Those new Twitter Card formats that the company just announced last night? They’re coming to Twitter’s mobile apps and mobile.twitter.com.Twitter just announced an update to both its official Android and iOS apps, as well as to the mobile website, saying that all will very shortly support photo galleries, apps and product listings inside individual tweets. Those are the three new content types that can be included in tweets... [...]

The latest article on  ‘Marketing Land’ is titled “Shopping.com Rebrands As eBay Commerce Network: What It Means”.Ginny Marvin says, “Shopping.com, is rebranding as the eBay Commerce Network. The move marks the site’s transformation from shopping comparison engine to e-commerce advertising platform, where scale is the goal.In an email notice to current Shopping.com merchants eBay VP, Gautam Thakar wrote, “This new name more accurately reflects who we are today. As an eBay company for the past 8 years, we have evolved from our legacy as a comparison shopping... [...]

The latest article on Business Insider is titled “Why Facebook, Twitter And Instagram Put Up Roadblocks To Each Others’ Content”.Ryan Holmes says, “On March 4, TweetDeck — a Twitter service for managing multiple social media accounts — quietly launched the latest salvo in the social media wars.Tucked into an otherwise unrelated announcement was a sentence warning that the service planned to “discontinue support” for their Facebook integration. Millions of TweetDeck users accustomed to accessing Facebook via the tool suddenly found themselves out of luck”.... [...]

The latest article on HubSpot blog is titled “HubSpot Launches Free Tool to Analyze the Shareability of Your Tweets”.Dan Zarrella says, “I love data. I’ve spent the last 5 years of my career dedicated to doing research on huge datasets of hundreds of thousands and millions of rows to reach best practice conclusions. And those conclusions are great for experimentation with specific brands and audiences”. HubSpot Launches Free Tool to Analyze the Shareability of Your Tweets [...]

The latest article on Business Insider is titled “Facebook Is In Danger Of Becoming Yahoo Because Advertisers Don’t Understand ‘Social'”.Jim Edwards says, “Facebook is in danger of becoming a big, old-fashioned web publisher like Yahoo or AOL because it is now more concerned with audience “reach” than it is with the unique way Facebook users interact with each other inside the social network, Ad Age suggests.“Reach” is about the scale or size of the audience. Television has been the premier “reach” medium for decades. (In... [...]

The latest article on ‘Business 2 Community’ is titled “Lead Generation Tips – A Prospect’s Position”.Max Stinson says, “Discussing a prospect’s position is par for the course in any lead generation campaign. Software companies for example are very specific with which decision makers to target in a prospect company. It also happens to be one of the most difficult stages in the lead generation process. Sometimes a prospect will throw you off or may even be just recently assigned. It is one of the points when information becomes obscure”. Lead Generation Tips... [...]