The latest article on ‘Business 2 Community’ is titled “Is The Social Media ROI Worth It?”.Mitz Pantic says, “Many people would like to know if Social media ROI is worth it? This is not an easy question to answer as everyone’s social media strategy and results are always very different.However before you make a serious commitment to Twitter, Facebook, Pintrest or another network, you should consider whether or not the social media ROI is worth your time. All I can do is show you the information I have below and let you decide if your social media ROI is worth it or... [...]
Archive for the 'Social Media Marketing' Category
The latest post on ‘Mashable’ is titled “Richard Branson, Pete Cashmore Talk Entrepreneurship in Google Hangout”.Todd Wasserman says, “Legendary entrepreneur Richard Branson will be on hand with Mashable‘s own Pete Cashmore for a Google Hangout this morning to discuss travel, business and whatever topics come up.The Hangout coincides with the opening of Virgin America’s new terminal at Newark Airport, which will service flights to Los Angeles and San Francisco. The airline partnered with Kipp Charter Schools in Newark to help fund college trips for junior high... [...]
The latest article on ‘Marketing Land’ is titled “sing Holiday Trends To Schedule Ad Campaigns”.Gabe Donnini says, “Every holiday comes with its own traditions and methods of celebration. Whether it be Fourth of July cookouts, Halloween trick-or-treating, Christmas gifts or Valentine’s Day flowers, each has its own set of festivities and a culture around it that strongly influences how people elect to spend it.Given the commercialization surrounding the winter holiday season, this is generally a very tempting time for advertisers. With so much consumer interest... [...]
The latest article on Business Insider is titled “Microsoft Skewers Google For Giving Your Personal Data To App Developers”.Michael Liedtke says, “Microsoft is skewering Google again with scathing ads that say as much about the dramatic shift in the technology industry’s competitive landscape as they do about the animosity between the two rivals.The missive being launched today marks the third phase in a 5-month-old marketing campaign that Microsoft Corp. derisively calls “Scroogled.” The ads, which have appeared online, on television and in print, depict... [...]
The latest article on ‘Business 2 Community’ is titled “The New Buyer Conversation: Goodbye Sales, Hello Google”.Mike Lewis says, “The term “Content Marketing” has become quite the buzzword in 2013 – especially from marketing professionals. But, even with its ubiquity, marketers are still struggling to define the meaning. Because of this ambiguity, many in the industry are wondering, “is content marketing really a thing I need to pay attention to?”Let me tell you, it is. And here are two reasons why.No one wants to talk to sales.First, there’s a massive change... [...]
‘Business 2 Community’ is hosting a webinar on Wednesday, April 17 at 2.00 pm ET. The topic of the webinar is “Best Practices from the World’s Most Social Technology Companies”.The ‘Business 2 Community’ team says, “Join the leading enterprise social practitioners from Cisco, Dell, Samsung, and SAP in a frank conversation about how the world’s most social large technology companies are executing at global scale. LaSandra Brill (@LaSandraBrill), Richard Margetic (@ByJove), Jessica Kalbarczyk (@JessKalbarczyk), and Brian Rice (@briansrice) will share their insights,... [...]
The latest article on HubSpot blog is titled “What Every Marketer Should Know About Hiring a Freelance Designer”.Katie Burke says, “The old saying, “you never get a second chance to make a first impression” is certainly true when it comes to your brand. The pressure to make a great impression makes it incredibly important that each of your design touch points looks and feels remarkable to a first-time visitor. Maybe your company’s creative team is 20 people deep”. What Every Marketer Should Know About Hiring a Freelance Designer [...]
The latest post on ‘Mashable’ is titled “‘Vine Resume’ Woman Gets a Job”.Todd Wasserman says, “Dawn Siff, the plucky journalist who created what may have been the world’s first Vine resume, has gotten a job.Siff has landed at the Economist Group’s commercial unit as a project manager. Though Siffwrites on her Tumblr that she got the job “through old fashioned networking,” though The Economist was “impressed” by this Vine”. ‘Vine Resume’ Woman Gets a Job [...]
The latest article on ‘Business 2 Community’ is titled “Adwords Script to Track Quality Score on Account, Campaign & Ad Group Level”.Joel Chudleigh says, “About 6 weeks ago I read this brilliant post by Frederick Vallaeys where he gave up a simple Google Adwords script that allows you to track the Quality Score of an Adwords account every day in an automated fashion by keeping a daily log in a Google Document.This was my introduction to Google scripts as to be honest I am not a coder and apart from basic HTML any kind of code scares me a little. However – Frederick... [...]
Third Door Media’s ‘Tailor your digital marketing to increase online conversions’ webinar is on replay.Speakers:Chris Sherman, Executive Editor, Search Engine LandJen Dorre, COO, SycaraTina Hodson, Conn’s Digital Marketing ConsultantMike Corak, SVP Integrated Digital Strategies, ethologyThe TDM team says, “Attendees of this webcast will take away:a clear understanding of the power of integrating all digital marketing tactics/channels for better online performancea strategy for using local search and technology to bolster a retailer’s overall sales performanceproven... [...]