Marketing psychology taps into human behavior, emotions, and decision-making patterns to influence consumer choices. By understanding triggers like trust, scarcity, and social proof, brands can design strategies that drive stronger engagement and sales.Ahrefs has published a new video, ‘I Made this Viral Billboard Using Marketing Psychology’.The Ahrefs team says, “What does it take to make an ad people can’t ignore? In this video, we try to answer that by building what we believe is the perfect billboard. It has nothing to do with design and everything to do with the six science-backed... [...]
Archive for the 'Search Engine Marketing' Category
Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Optimizing login-page content for Google Search’.The GSC team says, “Explore critical aspects of search engine optimization for web content that lives behind a login or paywall. In this episode, Martin and John cover how Googlebot interacts with these pages, the role of paywall structured data, and methods to prevent unintended indexing of private information. Get practical advice on improving your website’s visibility and user experience while maintaining data security... [...]
AI is transforming SEO by enabling smarter keyword research, intent analysis, and personalized content optimization. It helps businesses adapt quickly to algorithm changes while delivering more relevant and engaging user experiences.Neil Patel has published a new video, ‘SEO is About to Get WILD (Thanks to Perplexity)’.This video covers the following:AI vs. Keywords: Stop chasing tactics machines no longer value. Quality Over Quantity: Why Perplexity traffic converts better than ChatGPT’s. Discovery Advantage: How to get surfaced before customers even search.... [...]
Duplicate content can harm SEO efforts by confusing search engines, lowering rankings, and diluting the visibility of your brand’s message. In content marketing, creating original, high-value material ensures stronger engagement, authority, and better search performance.MOZ has published the latest episode of the Whiteboard Friday video ‘How to Resolve Duplicate Content’ featuring Meghan Pahinui.She says, “What is duplicate content, and why is it a concern for your website? Better yet, how can you find it and fix it?In this week’s episode of Whiteboard... [...]
Ahrefs has published a new video, ‘His Website Gets TONS of Traffic but Makes $500? How I’d Fix It’.The Ahrefs team says, ” In this video, we break down traffic, revenue and a potential fix for the site Just Flip a Coin: a free tool site pulling in over 300,000 visits per month but earning ~$500–$600. We uncover why this ultra-simple site is wildly under-monetized and reveals a full SEO and monetization strategy to unlock its true potential.You’ll learn:► Why putting all your traffic eggs in one basket is a recipe for disaster► How to find low-hanging keyword... [...]
Improving SEO performance is essential to boost online visibility, attract quality traffic, and stay ahead in competitive search rankings. A well-optimized website ensures better user experience and long-term growth in digital presence.MOZ has published the latest episode of the Whiteboard Friday video ‘Ways Community Can Help Your SEO’ featuring Erin Simmons.She says, “Learn a powerful, low-risk strategy to boost your SEO by leveraging existing communities, saving you the immense effort of building one from scratch. Watch as Erin Simmons shares a practical framework... [...]
The latest ‘HubSpot Marketing’ video is titled ’10 Local SEO Strategies That Actually Work in the AI Era’.This video covers the following:How to optimize your Google Business Profile for maximum visibilityThe NAP consistency strategy that builds Google’s trustReview management tactics that actually workLocal keyword research techniques for 2025Content creation strategies that rank locallyTechnical SEO essentials for mobile-first local searchHow to leverage AI tools for Local SEO efficiencyCommunity engagement tactics that boost rankingsMeasuring... [...]
Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Lazy loading demystified’.The GSC team says, “Optimize your website’s performance with lazy loading techniques. In this episode, John Mueller and Martin Splitt discuss lazy loading, and its SEO implications. Find out how lazy loading affects indexing, ranking, and Core Web Vitals. Whether you’re using native lazy loading or custom JavaScript libraries, this episode provides insights for developers on how to enhance website speed and user experience.” [...]
Authority builds trust and credibility, making search engines more likely to rank a website higher. Combined with AI-driven search visibility, it ensures that content reaches the right audience with relevance and impact.Search Engine Land is hosting a webinar, ‘ Live SEO Fixes for Real Websites: Gain Authority and AI Search Visibility’ on Tuesday, September 9, 2025, at 1.00 am EDT.The SEL team says, “Join SEO experts Garrett French, Lee Foot, and James Wirth for a 45-minute hands-on SEO workshop where real websites submitted by webinar registrants are evaluated... [...]
Feedback loops are systems where outputs are fed back into the process as inputs, helping refine performance and outcomes. They can be positive, amplifying growth, or negative, stabilizing processes by correcting deviations.MOZ has published the latest episode of the Whiteboard Friday video ‘How to Elevate Your Content With Customer Feedback Loops’ featuring Meghan Pahinui.She says, “Hey, Moz fans. Welcome back to another edition of Whiteboard Friday. My name is Meghan, and I’m on the Learning team here at Moz. Today, I’m going to talk to you about harnessing the... [...]