MOZ has published the latest episode of the Whiteboard Friday video ‘What is Index Bloat?’ featuring Tom Capper.The MOZ team says, “Deep dive into index bloat – a critical SEO challenge affecting medium to large websites. Learn how to identify URLs consuming your index quota without delivering traffic, understand the difference between crawl budget and index bloat, and discover practical solutions for cleanup. This Whiteboard Friday video helps you assess your site’s index health and implement effective remediation steps, from content consolidation to proper URL handling.”MOZ [...]

Organic Visibility refers to how easily a website or content appears in unpaid search results across search engines or AI platforms. It reflects the effectiveness of SEO strategies, content quality, and user engagement in attracting natural traffic without paid promotion.Search Engine Journal has MOZ have published the 8-step cheatsheet to boost organic visibility by 375%.The SEJ team says, “Learn the steps you need to improve visibility in Answer Engines and connect SEO efforts to revenue.You’ll discover how to:Build search visibility that compounds: Choose the right keywords, optimize... [...]

An SEO strategy in 2026 will prioritize AI-driven content optimization, voice search, and user intent over traditional keyword targeting. Success will depend on creating authentic, experience-rich content aligned with search engine personalization and evolving algorithms.Search Engine Land contributor Maria Georgieva has published an article on SEO strategy in 2026.She says, “2026 is around the corner – and the SEO space has never been this noisy. Every day brings something new.It’s easy to get stuck in panic mode, worrying you’re missing the next big thing, or to... [...]

Ahrefs contributor Glen Allsopp has published an article featuring 15 MCP use cases for SEOs & digital marketers.He says, “With the recent launch of our remote MCP server, anyone can now chat directly with Ahrefs data to get actionable SEO insights.MCP, which stands for Model Context Protocol, is an open standard that companies can use to integrate their external tools and data with compatible AI assistants.Imagine you’ve recently launched a new clothing brand and want to find eCommerce stores ranking well for the types of products you’ll sell— a common goal before reverse-engineering... [...]

Site migration is the process of moving a website to a new domain, platform, or structure while preserving its SEO value and user experience. It requires careful planning to avoid traffic loss and ensure smooth performance after the transition.MOZ has published the latest episode of the Whiteboard Friday video ‘How to Communicate Site Migration to Clients’ featuring Miracle Rebecca Yu.The MOZ team says, “Site migrations can be tricky! Rebecca Yu shares essential strategies for SEO professionals to clearly explain the process and potential impacts to non-SEO clients. Learn how... [...]

Brand mentions have become a powerful trust signal in modern SEO, influencing search visibility even without direct backlinks. They help search engines understand brand authority, relevance, and reputation across digital platforms.Ahrefs contributor Despina Gavoyannis has published an article on auditing brand mentions for modern SEO.She says, “Brand mentions are to AI search what backlinks are to traditional SEO. Links tell Google who to trust; mentions tell AI systems who you are.Auditing your brand’s mentions is how you uncover:How the public sees your brandWhat misinformation... [...]

The robots.txt file guides search engine crawlers on which parts of a website they can or cannot access. It’s a crucial tool for managing crawl budgets, protecting sensitive pages, and optimizing SEO performance.Search Engine Land has published an article answering the question, ‘Robots.txt: SEO landmine or secret weapon?’.Willie Vitari says, “Robots.txt is a text file that tells search engine crawlers which parts of your website they can and cannot access. When incorrectly configured, this simple file can destroy months of SEO work with a single misplaced character.Picture... [...]

Search Engine Land contributor Tory Gray has published an article featuring A checklist for effective SEO QA.She says, “This article outlines what it takes to build an effective SEO QA discipline and provides a checklist SEOs and QA engineers can use to cover their bases.Why SEO QA gets overlookedUnless SEO is fully integrated with engineering, SEO-specific QA often gets overlooked.As a result, SEOs may not flag problems until a tech audit – or worse, when they show up as organic KPI declines.This is especially common when SEO teams sit under marketing instead of product or engineering,... [...]

Local search has become increasingly competitive and complex. Reviews go beyond star ratings, and listings are more than just being discoverable—they form the backbone of visibility, trust, and business growth.Digital Marketing Depot is hosting a webinar, ‘From Stars to Search: The Reputation + Listings Playbook for Agencies’ on Tuesday, October 7, 2025, at 1.00 am EDT.The DMD team says, “In this 45-minute session, you’ll learn why agencies and multi-location brands can no longer treat listings as a background task and how forward-thinking teams... [...]

Semrush contributor Ana Camarena has published an article featuring the nine biggest SEO trends of 2025 and how to leverage them.She says, “In this post, we’ll cover nine search engine optimization (SEO) trends.By the end of this post, you’ll know where SEO is heading with the rise of AI and how to stay ahead of your competitors.Let’s start.1. AI-Generated SEO Content Is Now MainstreamAI writing tools help create large volumes of content quickly, allowing websites to publish a greater number of pieces and target more keywords. And people are using AI tools now more... [...]