A technical SEO audit ensures your website is structurally sound, fast, and easy for search engines to crawl and index. It helps identify hidden issues that affect rankings, visibility, and overall search performance.Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How to perform a technical SEO audit’.The GSC team says, “Dive into the world of technical SEO audits with Martin Splitt and gain practical tips for improving your website’s search engine performance. This video guides you through understanding... [...]

Digital Marketing Institute contributor Nicai de Guzman has published an article on Search Everywhere Optimization explaining SEO, GEO, and AEO.He says, “Ranking number one on the Search Engine Results Page (SERP) used to be the holy grail of digital marketing success. If your website hit the top spot for your keyword or your article was in a Featured Snippet, you made it. However, in today’s AI-driven world, that’s no longer enough.Search has evolved beyond the traditional list of blue links. Users now find answers through voice assistants, AI chatbots, and generative search engines... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How Search Off the Record tackles SEO and web development’.The GSC team says, “Celebrate the 100th episode of Search Off the Record with Martin, Lizzi, Cherry, John and Gary as they revisit memorable moments, touching on a bunch of topics. This special episode touches on Google’s mobile-first indexing, the intricacies of the Caffeine indexing system, and a deep dive into JavaScript scoping – and hoisting. You’ll hear again about optimizing documentation traffic... [...]

Headless SEO focuses on optimizing websites built with headless CMS architectures, where the front end and back end are separated. It ensures that dynamic, API-driven content remains crawlable and indexable by search engines for maximum visibility.MOZ has published the latest episode of the Whiteboard Friday video ‘What Is Headless SEO?’ featuring Lidia Infante.The MOZ team says, “In this Whiteboard Friday, learn about headless CMSs, the advantages of using them, and the differences in your approach to SEO.”MOZ [...]

Topic clusters for SEO organize content around a central pillar topic with related subtopics, improving site structure and relevance. This strategy helps search engines understand content relationships and boosts ranking authority across interconnected pages.Semrush contributor Alex Lindley has published an article explaining topic clusters for SEO.He says, “An effective topic cluster strategy that involves publishing quality content on relevant topics builds topical authority that helps with search engine optimization (SEO) and generative engine optimization (GEO).When you... [...]

Search Engine Journal contributor Adam Riemer has answered the question, ‘Is It Better To Refresh Content Or Create New Pages?’ in Ask An SEO series.He says, “Once you have the new page created, look for where it can tie into the page you initially wanted to refresh and add an internal link to the new page. This gives the visitor on the page the opportunity to learn more or find the alternative, and then click back to finish reading or shopping. It also helps search engines and crawlers find their way to the new content.New pages could be a good solution for:Articles and guides... [...]

Ahrefs contributor Ryan Law has published an article revealing that 96.98% of clicks happen in the top 10 search results.He says, “How many clicks and impressions come from rankings beyond Google’s first page?To find out, we analysed billions of clicks and impressions from Google Search Console. Our findings are a good reminder: page one is where the overwhelming majority of clicks and impressions happen.96.98% of desktop clicks happen in the top 10In August 2025, 96.98% of desktop clicks in the US happened within the top 10 results. Mobile clicks were even higher, with 97.56%... [...]

Index bloat occurs when a database index grows excessively due to frequent updates, inserts, or deletes, leading to inefficient storage use. It slows query performance and increases maintenance time, requiring periodic reindexing or optimization to restore efficiency.MOZ has published the latest episode of the Whiteboard Friday video ‘What is Index Bloat?’ featuring Miracle Tom Capper.The MOZ team says, “Deep dive into index bloat – a critical SEO challenge affecting medium to large websites. Learn how to identify URLs consuming your index quota without delivering traffic,... [...]

News SEO focuses on optimizing timely content for better visibility in Google News and Top Stories results. It helps publishers reach wider audiences quickly by emphasizing speed, relevance, and authority in news reporting.Semrush has published ‘News SEO Guide: How to Optimize News Articles for Search’.Alex Lindley says, “News SEO depends heavily on freshness and the authority of your publication.Here’s how news and general SEO differ:Speed and freshness: While traditional SEO often centers around evergreen content that ranks for months or years, news SEO... [...]

Search Engine Journal contributor Matt G. Southern has published an article featuring 17 data reports that SEOs should track in 2026.It emphasises that robust decision-making in SEO demands evidence-based insights rather than instinct. The reports span global market and advertising revenue trends, corporate earnings from major platforms, internet usage habits, privacy and policy developments, and media consumption shifts. By integrating this spectrum of data — from macrofinancial indicators to micro-audience behaviours — SEO teams can ground strategy in verified trends, anticipate shifting... [...]