Holiday season is arriving soon and marketers are preparing their weapons to enhance their sales online. Search is one of the strongest mediums to build your sales.Entrepreneur contributor Christi Olson has shared four strategies to help marketers enhance their holiday sales using paid search.Olson says, “Unlike the immediacy of click-and-buy actions enjoyed by online stores, brick-and-mortar businesses must embrace delayed gratification, since it could be days or even weeks before shoppers visit your location.While shoppers are searching early, many spend late — even at the last... [...]

In 2016, 154 million consumers shopped in stores and online. According to Adobe statistics, shoppers spent $1.9 billion online on Thanksgiving Day and $3.3 billion on Friday.It is very important to keep your business ready to fetch and face the customers for improving sales on the coming Black Friday. Small Business Trends team has shared five tips to strengthen your SEO efforts for the Black Friday.Small Business Trends team says, “Now that you have a website equipped for high sales and a low drop-off rate, it’s time to optimize your online business to reach the masses in record time.... [...]

A survey conducted by Market Track, a provider of subscription-based advertising, has revealed that more 80% US shoppers plan to make a purchase on Amazon during the 2017 holiday season.The Market Track team says, “With the bulk of consumers planning to stay home to feast, Amazon’s prowess in the online sector continues to grow. Over 80% of shoppers plan to shop at the retail e-commerce giant this year compared to the already astounding 74% that planned to in 2016. Regardless of where shoppers make their online purchases, the majority believe that the best deals on the most popular holiday... [...]

Holiday season is a great opportunity for the brands and marketers to enhance their sales. An eMarketer research states that in 2017 holiday season ecommerce will rise by 15.8%.Entrepreneur contributor Rachel Perlmutter has shared four tips for marketers to prepare for the upcoming holiday season.Perlmutter says, “While you’re getting together your strategy for business operations, remember that you’ll still need to get the word out there. Coming off a decent 2016 where holiday consumer spending went up, retailers and other businesses will be preparing some major marketing pushes this... [...]

Holidays are a great time for the marketers and brands to increase their sales. For affiliate marketers too holidays bring an opportunity to boost their revenue.Marketing Land columnist Adam Weiss has shared eight strategies to help affiliate marketers make their campaigns successful in the upcoming holiday season.Weiss says, “With the holidays fast approaching, now is the time for brands to ensure that their teams are ready for the biggest shopping period of the year. With Black Friday and Cyber Monday on the horizon, here are some winning strategies from our advertiser and publisher... [...]

Forrester has published a new report titled ‘US Holiday 2017 Outlook: Digital Sales Grow, Boosting Total Retail’. The report states that the US online holiday retail sales will grow by 12% in 2017.In 2017, the total number of holiday shoppers will increase by 3% compared to last year. They will  spend an average of $689 online.Here’s what Forrester team says about the report:Online holiday retail sales will grow by 12% in 2017, accounting for over one-quarter of total US eCommerce sales for the year. Digital business executives at retailers and brands are optimizing every... [...]

Video is a great tool to share things about your brand and the products. By crafting unique content-rich videos you can convert more prospects into customers this during the season.Marketing Land columnist Brent Hieggelke has shared four ways marketers can strengthen their video marketing efforts during holidays.Hieggelke says, “Summer is officially over, kids are back in school, and it’s time to start diving into holiday planning. Brands can avoid the rush of the holidays by doing some of the legwork now. At Brandlive, my employer, we assembled some of the key details to start considering... [...]

Holiday is the season to supercharge your email campaigns for better performance. It is crucial to design strong email campaigns with great subject lines to improve your email performance in the upcoming holiday season.Marketing Land columnist Kyle Henderick has shared five tips to craft effective email subject lines for your holiday marketing campaigns.says, “Engaging subject lines increase opens at the top of the funnel to drive click-throughs and higher revenue for marketers. Ways to improve email subject lines include:1. PersonalizeEmail marketing campaigns with personalized subject... [...]

Holiday marketing brings a big opportunity to all marketers and brands. Right planning can surely help you enhance your performance during the holidays.Marketing Land columnist Andrew Waber has shared three statistics from the 2016 holiday marketing to help marketers prepare for the upcoming holiday season.Waber says, “At the company I work for, Salsify, we analyze aggregate retail search activity, and we’ve discovered it grows more widely distributed during the shopping period leading up to the holidays. We’ve recently conducted research (registration required) on the keywords that... [...]

Forrester’s recently held ‘The four essentials now to rock the 2017 holiday season’ webinar’s replay is available now.The Forrester team says, “The rise of the empowered customer means holiday shoppers who are always connected and deal-savvy. You’ve been prepping for months to win their business during holiday crunch time. Forrester and Bizrate Insights bring you four essential areas to make sure your bases are covered: preparing marketing that’s efficient and effective, optimizing mobile for consumers’ moments of need, delivering flawless omnichannel fulfillment,... [...]