Return To Home Page
Main Site Navigation
Search This Site
Monday, January 18, 2021

Archive for the 'email marketing tips' Category

‘2020 Digital Trends & Must-Haves’ Webinar January 29 [Webinar]

As the new year has started, it’s the time to learn about upcoming trends so that we could prepare our marketing strategies accordingly. Search Engine Journal is hosting a webinar on ‘2020 Digital Trends & Must-Haves’ on Wednesday, January 29, 2020 at 2.00 pm ET. CMI team says, “Join our next sponsored webinar as Benu Aggarwal, President and Founder of Milestone Inc., presents her yearly “key trends” webinar together with Bill Hunt, President, Back Azimuth Consulting. In this presentation, you will learn: How search and digital marketing evolved in 2019.The... [...]

‘How to Stop Wasting Time and Money with Inbound Marketing’ Webinar January 29 [Webinar]

Inbound marketing strategy focuses on generating new leads and attracting customers using company-created Internet content. It has become a common strategy in different companies. Impact team is hosting a webinar on ‘How to stop wasting time and money with inbound marketing’ on Monday, January 27, 2020 at 2.00 pm ET. CMI team says, “In this webinar, IMPACT Director of Inbound Training Zach Basner and IMPACT Lead They Ask, You Answer Consultant Chris Marr will teach you the core foundational elements of inbound marketing success. You’ll also discover the most common... [...]

‘The Email Marketing Identity Crisis: Is Your Brand and Audience Armed for the Phishing War?’ Webinar January 29 [Webinar]

Authenticity adds value to your marketing. But when it comes to email marketing, there prevails identity crisis due to issues such as phishing. According to CMI, you can secure your brand’s reputation by authenticating email sender identity. Content Marketing Institute is hosting a webinar on ‘The Email Marketing Identity Crisis: Is Your Brand and Audience Armed for the Phishing War?’ on Wednesday, January 29, 2020 at 2.00 pm ET. CMI team says, “In this 60-minute webinar, learn: The evolution of email and the rise of its identity crisisHow modern phishing continues... [...]

Everything You Should Know About Double Opt-In in Email Marketing

To make your email marketing successful you need to have a significant number of subscribers interested in your products and services. You can attract more and more subscribers by presenting your sign-up link via different mediums. In email marketing, the term double opt-in refers to the act of confirmation by your subscriber via a separate email or landing page to officially be added to an email list. HubSpot contributor Kayla Carmicheal has published a detailed article on double-opt in. Differentiating between Double Opt-in vs. Single Opt-in, Carmicheal says, “In one step, users can... [...]

Plain-Text Emails Vs. HTML Emails: Here’s What You Should Know

There are different opinions on the performance of plain-text emails and HTML emails. People have their own choices when it comes to reading emails, some would prefer plain emails and there would be other set of people who would love to read HTML ones. AWeber contributor Liz Willits has shared an useful article highlighting performance of both the forms of email marketing. Willits says, “In this post, I’ll debunk the common myth that plain-text emails reach the inbox more than HTML emails. Plain-text emails are NOT more likely to reach the inbox. I interviewed email marketing and anti-spam... [...]

Learn to Improve Your Email Subject Lines

You email marketing success begins with an expressive subject line which tells your subscribers what’s inside for them. Impact contributor Ramona Sukhraj has shared 16 email subject line examples to help you improve your email marketing campaigns. Sukhraj says, “To help you get the most out of them and win your readers over with your next campaign, I’ve compiled 16 brilliant email subject line examples and the strategies behind them. Email subject lines examples Brevity: The key to getting any email clicked is piquing curiosity or interest. One of the easiest ways to do that is by... [...]

Five Step Guide to Creating Email Newsletters

Email newsletters can help you to keep your target audience updated about your blog, eCommerce store and small business. Effective newsletters help you to keep your audience engaged and connected with your business. MonsterInsights contributor Aazim Akhtar has shared an article highlighting five steps to create effective email newsletters. Akhtar says, “Here’s why you need an email newsletter: Increase Returning Visitors to Your Site – One way of bringing visitors back to your website is through email newsletters. Make Your Brand Memorable – Did you know that more than 75% of the... [...]

10 Ways to Grow an Email List in 2019 [Video]

Practical Ecommerce team has made available a video recording of their recently held webinar ’10 Ways to Grow an Email List in 2019′. Email remains one of the most effective marketing tools for ecommerce merchants. But attracting new subscribers in 2019 can seem daunting, with an ever-increasing number of competitive newsletters and email offers. It can be done, however. In this 30-minute online seminar, which first aired on January 8, 2019, we’ll review 10 innovative ways to grow an ecommerce email list, to help merchants accelerate revenue in 2019. 10 Ways to Grow an Email List... [...]

Five Tips for Creating Holiday Email Campaigns

Holiday season is approaching fast and it’s time to sharpen your marketing tools. Email helps you to achieve your marketing goals. According to Shopify, email marketing was responsible for 24% of holiday sales during the 2018 holiday eCommerce season. Merkle’s Patricia Kendall has shared five ways to create outstanding holiday email campaigns. Kendall says, “Here are five keys to leveraging data and a test and learn agenda to make sure you are optimizing your email campaigns throughout the entire holiday season: 1. Start with what you know about your customer If you do not have... [...]

Six Ways to Write Persuasive Marketing Emails

Email marketing helps you to interact with your audience and increase sales by promoting your products and services. 90% of emails get delivered to the intended recipient’s inboxes. On the other hand only 2% of your Facebook fans see your posts in their News Feed. We trust and use email to achieve marketing goals due to these reasons. But it is important to make your email content compelling to persuade the audience to take an action. Jeff Bullas has shared six tips to make your email copy persuasive and improve your email marketing performance. Bullas says, “Through understanding... [...]