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Wednesday, May 27, 2020

Category Name: Email Deliverability Tips

Mailvio, the better autoresponder, launches today #ad

Mailvio is a new full-service autoresponder with sophisticated automation, developed by Kyvio.com, under the leadership of Neil Napier and Simon Warner.You may be familiar with other well-known autoresponders, such as Constant Contact, Aweber and GetResponse. Mailvio is similar, but, being just designed, it brings some advantages, while being competitively priced, especially during the launch. There is generous message metering included: 500,000 Email Credits included per year (+ more available as add-ons.)One of the big concerns marketers have whenever an autoresponder is used to communicate... (Read More ...)

Four ways you can improve email delivery rates

Econsultancy columnist Henry Hyder-Smith has shared four strategies marketers can adopt to improve their email deliverability rates by building better relationships with ISPs.Henry says, “Having a healthy working relationship with internet service providers (ISPs) – via your email service provider (ESP) – can pay dividends (especially if you’re a big sender).But this isn’t the type of business relationship you may be used to, and needs care, attention and applied knowledge. Escalating a problem to an ISP, such as an unfairly blocked campaign, is a careful process.When sending... (Read More ...)

“Safe Links” keep your emails flowing

Don’t get banned by your email autoresponder company, and don’t get placed into your clients’ spam folder. Both are bad for business (that’s an understatement.)We first learned about how aggressive email processors are in keeping emails from inboxes when we received a note today from Phil Benham, the Managing Partner of NetDyno LLC.Benham was banned by his own autoresponder company for using a JVZoo affiliate link in his emails.They allow affiliate links, generally; it’s just that JVZoo was blacklisted in their system.When you are told you can’t promote offers... (Read More ...)

Here’s how to improve your email deliverability

In email marketing, delivery is the utmost important thing. To make subscribers read you emails, you need to make them get it first.Entrepreneur contributor Colin Daretta has shared a useful article sharing tactics to improve your email deliverability.Daretta  says, “Think of your email list as a garden that requires constant nurturing. While many delicious fruits and vegetables may grow therein, weeds will also spring up from time to time. Left untended, the weeds will overrun your garden and ravage your otherwise healthy plants. But, if you actively prune those weeds so your vegetables... (Read More ...)

Three ways to improve email deliverability

According to the ReturnPath 2017 Deliverability Benchmark Report, 20% of emails do not reach the inbox which results into the loss of potential revenue for the marketers.Email deliverability is one of the most common email marketing problems marketers have been facing for a long. Marketing Land columnist Scott Heimes has suggested three ways to ensure proper email delivery.Heimes says, “Specifically, an organization can take three actions to ensure deliverability to its target audience: The first is to check for spam complaints. The second is to build out your email infrastructure. The... (Read More ...)

ReturnPath’s ‘2017 Deliverability Benchmark Report’

ReturnPath has published the ‘2017 Deliverability Benchmark Report’. The report is intended to help marketers analyze their email performance and improve their email deliverability.The ReturnPath team says, “For email marketing, reaching the inbox is the first and biggest challenge marketers need to overcome. Unfortunately, many are struggling with this crucial step. Globally, one in five emails are missing the inbox. With 20 percent of email not reaching the inbox, marketers are missing out on not only potential revenue, but also the opportunity to build strong relationships... (Read More ...)

‘How Is Reaching the Email Inbox Like Getting on Kanye’s VIP List?’ – MarketingProfs

Amalia Bercot says, “Email deliverability is a hot topic.Although countless articles have already been written about this subject, marketers are still looking for a way to crack Gmail’s (and other email service providers’) algorithm in an effort to guarantee their ticket into the inbox.I’m here to explain how deliverability really works, so that you can reach the inbox without resorting to tricks that could actually hurt your reputation!Let’s talk about how you can send emails that reach the all-important inbox.The core principles behind email deliverability are... (Read More ...)

‘Email Deliverability Rates Dragging You Down? Try These 10 Do’s and 7 Don’ts’ – MarketingProfs

Brian Shilling says, “About 1 in 5 emails never reaches the intended inbox, according to Return Path’s 2015 Deliverability Benchmark Report. Yet email deliverability rate remains one of the most overlooked email marketing metrics.Though most email marketers focus on optimizing click-through rates and open rates—and for good reason—those popular metrics won’t add up to success if your emails don’t land in your contacts’ inboxes in the first place.If you feel as if you’ve tried everything to optimize your email campaigns but you’re still not seeing... (Read More ...)

‘Email Deliverability Rates Dragging You Down? Try These 10 Do’s and 7 Don’ts’ – MarketingProfs

Brian Shilling says, “About 1 in 5 emails never reaches the intended inbox, according to Return Path’s 2015 Deliverability Benchmark Report. Yet email deliverability rate remains one of the most overlooked email marketing metrics.Though most email marketers focus on optimizing click-through rates and open rates—and for good reason—those popular metrics won’t add up to success if your emails don’t land in your contacts’ inboxes in the first place.If you feel as if you’ve tried everything to optimize your email campaigns but you’re still not seeing... (Read More ...)

‘Build Websites That Sell: 16 Ways To Increase Your Conversion Rate’ – ‘Business.com’ Blog

Huyen Truong says, “Increasing your conversion rates is crucial to high sales volume.Eye-catching and efficient website design is essential in driving your customers from your home page to making a purchase. There have been studies regarding both what attracts and deters consumers from a site that proves to be a useful lesson for business owners.Following is a list of 16 ways to increase your conversion rate based on empirical research we’ve acquired from our extensive experience.1. Create a Compelling and Clear Value PropositionThe first step should be to strengthen your value proposition.A... (Read More ...)

‘2 Major Reasons Why You Should Care About Email Deliverability’ – Aweber Blog

Monica Montesa says, “If you’re just getting started with email marketing, you might be wondering what all the hoopla’s about when it comes to email deliverability.Whether you’re unsure how it impacts your email success, or if you’re just not convinced it’s that big of a deal, we wanted to help bring clarity to the sometimes puzzling topic. Here’s why email deliverability should definitely be on your radar:Reason #1: You want people to read your emails.I know, this one is kind of obvious. Of course you want people to read your emails! But there’s a whole lot that goes into... (Read More ...)

‘Email Deliverability 2015: Are Messages Reaching Inboxes?’ – ‘MarketingProfs’ Blog

Ayaz Nanji says, “Only 79% of legitimate marketing messages sent by brands are arriving in consumers’ inboxes, with the rest ending up in spam folders or getting lost, according to a recent report from Return Path.The report was based on an analysis of 357 million marketing messages sent by recognized brands to subscribers. Inbox placement statistics were based on performance across more than 150 mailbox providers in North America, South America, Europe, and the Asia-Pacific region.This year’s 79% email deliverability rate is down from 83% in 2014, the analysis found“.Email... (Read More ...)