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Wednesday, June 29, 2022

Archive for the 'email marketing tips' Category

New Email Marketing Techniques Working for B2B Now, June 21 [Webinar]

If your email marketing isn’t measuring up despite all the time and energy you spend on campaigns, it can feel demoralizing. MarketingProfs is hosting a webinar on ‘New Email Marketing Techniques Working for B2B Now’ on Tuesday, June 21, 2022, at 2.00 pm EDT. The MarketingProfs team says, “In this session, Jay will share email marketing tips based on key industry data that shows what’s driving audience engagement and how you can drive big performance—from increasing open rates 30%+ to securing more clicks and conversions. You’ll learn: Small changes to your... [...]

Everything You Need to Know about Email Cadence

HubSpot defines email cadence as “the rhythm of an email campaign. It’s the order and timing you use to strategically send emails with content that specifically suits prospects and customers at certain points in their buyer’s journey.” Jay Fuchs has highlighted seven email cadence best practices for better email marketing campaigns. He says, “The success of an email campaign can hinge upon the effectiveness of its cadence. If your cadence is too intrusive, obnoxious, or directionless, you can lose out on opportunities to guide leads through their buyers’ journeys.... [...]

Five Effective Tech Marketing Insights

Today, marketing starts with the selection of the right technology and platforms that help you reach the desired audience and promote your products. Entrepreneur magazine contributor Aaron Marks has shared five useful insights into tech marketing. He says, “Gartner recently released interesting an analysis on effective tech marketing. What do the findings mean for entrepreneurs and small business leaders? Here’s a look at what entrepreneurs can learn from this report. 1. Email is still king Every year, you hear plenty of people predicting the death of email. Well, email marketing continues... [...]

Five Email Marketing Tips & Examples For Success [Video]

Email is one of the most trusted tools used in marketing. It helps you move closer to your audience and present the most relevant offers. Watch this HubSpot video ‘Email Marketing For Beginners | 5 Tips & Examples For Success’ to discover some useful email marketing secrets. The HubSpot team says, “Email marketing is the most efficient and effective way for businesses to communicate with their customers. In this video, we’re walking you through the process of mastering email marketing. Our goal is to help you provide value to your readers with every click. Less spamming,... [...]

Top 5 Tips for Driving Lead Gen via Email Marketing, May 17 [Webinar]

Email marketing is proven and one of the best ways to generate leads and drive sales. With carefully executed email marketing campaigns, you can take your sales to the next level. MarketingProfs is hosting a webinar ‘Top 5 Tips for Driving Lead Gen via Email Marketing’ on Tuesday, May 17, 2022, at 2.00 pm ET. The MarketingProfs team says, “Many brands simply aren’t using the right tools and tactics to drive success in the inbox. In this session, we’ll unpack the Top 5 tips for driving lead gen success with email marketing. You’ll walk away with: Tools and tactics... [...]

Top 5 Tips for Driving Lead Gen via Email Marketing, May 17 [Webinar]

Email marketing is proven and one of the best ways to generate leads and drive sales. With carefully executed email marketing campaigns, you can take your sales to the next level. MarketingProfs is hosting a webinar ‘Top 5 Tips for Driving Lead Gen via Email Marketing’ on Tuesday, May 17, 2022, at 2.00 pm ET. The MarketingProfs team says, “Many brands simply aren’t using the right tools and tactics to drive success in the inbox. In this session, we’ll unpack the Top 5 tips for driving lead gen success with email marketing. You’ll walk away with: Tools and tactics... [...]

When and How to Use Plain Text Emails [Answered]

It is important to recognize the right type of email format as per the needs of your business. Plain text emails only include text. There are no images or graphics and no formatting. All the links are written out. AWeber contributor Pam Neely has published an article answering this important question –When and How to Use Plain Text Emails. She says, “When two versions of an email are sent (using “​​multi-part MIME format,” if you want to get geeky), each subscriber’s email client will show either the HTML or the plain text version, depending on the settings in the subscriber’s... [...]

AWeber Highlights Best Practices for Double Opt-in

Double opt-in is a method of subscribing to an email newsletter where subscribers have to confirm two times (hence the “double” opt-in) that they want to receive emails from you. AWeber contributor Alyse Falk has published an article highlighting best practices for double opt-in. She says, “Double opt-in requires customers to confirm their email addresses twice. It’s not enough for users to leave an email on the website. They have to find the confirmation email you’ve sent and click on the link in it to confirm the subscription. Five benefits of double opt-in The practice of double... [...]

8 Email Best Practices to Drive Growth [Webinar Replay]

Email marketing is both an art and a science: it takes patience, testing, and a dash of creativity to get it just right. No matter who your customer is, improving your email marketing can result in enhanced brand loyalty and increased sales. Digital Marketing Depot has made available a replay of its webinar on ‘8 Email Best Practices for 2022 to Drive Growth’. The DMD team says, “Join Salesforce Marketing Cloud and Litmus to discuss: How to think about your emails within the larger customer journey How to choose impactful KPIs that showcase customer engagement Success stories... [...]

Using Paid Advertising, Giveaways, and Influencers to Grow Your Business [Podcast]

The new episode of the Copyblogger podcast ‘Using Paid Advertising, Giveaways, and Influencers to Grow Your Business‘ is available on Apple Podcast now.  In this week’s episode Tim (@timstodz) and Ethan (@damn_ethan) give some of their favorite examples of successful paid media and Ethan breaks down the frameworks of how it all works. Copyblogger  [...]