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Friday, June 18, 2021

Archive for the 'email marketing tips' Category

‘Merging Massive Data Sets’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Merging Massive Data Sets”. Claudia Perlich says, “You have a hot date lined up and your eyes are set on the perfect little black dress (LBD) to buy from a local store. Just one small caveat — it’s a bit pricey and not really in your budget. Now, you have a few options: beg your mom to chip in, bite the bullet and live off of bread until your next paycheck, try finding the dress discounted online, or hope that the dress goes on sale before your date. For these options, there are a number of relevant pieces of... [...]

‘How Gmail Improved Security & Email Analytics by Caching Images’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “How Gmail Improved Security & Email Analytics by Caching Images”. Tom Sather says, “Google officially announced that images in Gmail would be enabled for all webmail users on December 12th (with iOS and Android Gmail apps following suit sometime in January), regardless of whether or not the recipient clicked “display images below.” This change should prove to be a boon for email marketers, but not without some tradeoffs. “Images Off” A Matter Of Security HTML emails — specifically, scripts, images... [...]

‘Top 11 Email Marketing Columns For 2013’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Top 11 Email Marketing Columns For 2013”. Pamela Parker says, “What were the hot topics of discussion in email marketing in 2013? Video, social media, and responsive design were fairly new on the radar, while our perennial favorite topics of calls-to-action, landing pages and testing remained important tactics worth exploring further Following, you’ll find the top 11 columns — this is our content contributed by expert practitioners of email marketing — published in 2013, as measured by pageviews on Google Analytics.... [...]

‘Google Plus: 6 Reasons You Should Be Using It’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Google Plus: 6 Reasons You Should Be Using It”. Tommy Landry says, “Social networking platforms run the gamut of features, usage patterns, and adoption, and Google Plus is no different. If you are in the social media marketing game, you should already know a lot about Google Plus. That includes the biggest knock on it as a social media platform – that adoption remains too low for most social marketing professionals to care. But hey, times change and 2014 is upon us. If you haven’t gotten on board with Google Plus... [...]

‘Enough Already! 7 Marketing Predictions We’re Tired of Hearing’ – HubSpot

The latest article on HubSpot blog is titled “Enough Already! 7 Marketing Predictions We’re Tired of Hearing”. Ginny Soskey says, “About this time every year, something happens. No, I’m not talking about people celebrating holiday festivities, nor am I talking about your boss’ crazy leftover budget spending. I’m talking about those marketing predictions posts. You know — the ones that try to guess what the next year will bring for all of us marketers … even though there is no way that anyone really knows what will happen. (And yes, we’ve... [...]

‘The Email Marketer’s Guide to Looking Like a Total Jerk’ – HubSpot

The latest article on HubSpot blog is titled “The Email Marketer’s Guide to Looking Like a Total Jerk”. Niti Shah says, “Ever have one of those moments when a family member does something that just makes you slap your forehead and think, “How are we related?!” Like when your Uncle Davy asks you very loudly when the wedding is the first time you bring your significant other to a holiday gathering. Yeah — absolutely mortifying. Well, that’s how email marketers, such as myself, feel when we see other email marketers commit some serious faux pas“. The... [...]

‘Email Marketing: 4 tips for testing subject lines to help you win the inbox battle’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: 4 tips for testing subject lines to help you win the inbox battle”. Taylor Kennedy says, ““What’s in a name? Would a rose by any other name not smell as sweet?” –William Shakespeare, “Romeo and Juliet” Translation: What really matters is what something is; not necessarily what it is called. Unfortunately for email marketers, the same concept generally does not apply when the email recipient is assessing whether or not to open your email. For email marketers, the opposite concept is generally the rule.... [...]

‘Email Marketing And Social Media Marketing Should Be BFFs In 2014’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Email Marketing And Social Media Marketing Should Be BFFs In 2014”. Genia Stevens says, “According to research performed by ExactTarget, approximately 95% of us check our email on a daily basis and 77% of us prefer to receive marketing and sales related messages via email.  Those are the kind of statistics that make marketers stand at attention. Even though email has competition from social networks, if you regularly receive email from Facebook, Twitter or LinkedIn, this is a huge statement from the three largest social... [...]

‘2013’s Top Content: 10 Brands That Totally Nailed It’ – HubSpot

The latest article on HubSpot blog is titled “2013’s Top Content: 10 Brands That Totally Nailed It”. Lisa Toner says, “It can be hard to focus on creating content at this time of year — what with office chocolates in abundance, festive songs ringing out, and the general air of excitement for the season. So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces ofcontent to come out in 2013? If anyone asks what you’re up to, tell them it’s all part of your content planning process for... [...]

‘For new markets, when’s best to begin your email campaigns?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “For new markets, when’s best to begin your email campaigns?”. Nigel Pocklington says, “At Hotels.com, email plays a key role in our marketing mix. We have localised websites around the world and run email programmes in 85 countries in 35 different languages utilising newsletters as well as triggered and transactional initiatives. Many of these markets can be classed as mature but, for emerging markets, one of the first questions to address is when to introduce email into the frame? What criteria should be used... [...]