Search engine marketing is one of the most important ways to grow your business. By keeping pace with the changing algorithms you can continue to receive more traffic and new customers. Econsultancy is hosting a webinar on ‘Search in 2020: Is your brand discoverable?’ on Wednesday, April 8, 2020 at 3.00 pm BST.The Econsultancy team says, “Traditional search consisted of keywords and blue links. In the queries of today, consumers want answers that identify ratings, locality, opening times and more. We are typing, tapping and talking into more devices than ever. But if your... [...]

When your subscriber opens your email, they have taken the first step toward a sale. Email deliverability and open rate are the two crucial elements on which your email marketing performance depends. Adweek is hosting a webinar on ‘Increase Email Open Rates and Deliverability: Improve Your Security Posture’ on Thursday, April 16, 2020 at 1.00 pm EDT.The Adweek team says, “Email marketers are always in search of that secret potion that gives their messages greater visibility, higher open rates and improved deliverability. An emerging standard—BIMI (Brand Indicators for... [...]

Your email subscriber list is a treasure which can help you to unleash new business opportunities. Practical Ecommerce contributor Carolyn Nye has shared an article to help you find hidden opportunities in your email subscriber lists. Nye says, “I often write about the value of email data. Email marketing continues to be an effective way to drive sales for ecommerce merchants. An active and deliverable email address can contribute significant dollars to your bottom line.Every email database has hidden opportunities in my experience. I’ll address those opportunities in this... [...]

Google Analytics platform helps you to evaluate your website performance and make necessary changes. With Google Analytics you can also check your email campaign performance. Converion Uplift’s Neal Cole has published a short guide to using Google Analytics to track clicks from your email campaigns. Cole says, “It’s essential to track clicks from emails in Google Analytics to be able to measure the performance of your email campaigns. However, email clicks are also an important step in most sign-up and password reset journeys.Many off-the shelf solutions, such as Mailchimp,... [...]

Email is one of the most powerful marketing tools. It helps you to stay in touch with your prospects and promote your products and services in personalized manner. Search Engine Watch contributor Manish Dudharejia has shared four email marketing practices to help you improve your business performance in 2020.Dudharejia says, “Let’s break down the best practices that businesses should be using as they transition their marketing strategies for the new year.1. Embrace the concept of smart permission-based advertisingEmail marketing used to be sort of a wide net that was... [...]

Authenticity adds value to your marketing. But when it comes to email marketing, there prevails identity crisis due to issues such as phishing. According to CMI, you can secure your brand’s reputation by authenticating email sender identity.Content Marketing Institute is hosting a webinar on ‘The Email Marketing Identity Crisis: Is Your Brand and Audience Armed for the Phishing War?’ on Wednesday, January 29, 2020 at 2.00 pm ET.CMI team says, “In this 60-minute webinar, learn:The evolution of email and the rise of its identity crisisHow modern phishing continues... [...]

As the new year has started, it’s the time to learn about upcoming trends so that we could prepare our marketing strategies accordingly. Search Engine Journal is hosting a webinar on ‘2020 Digital Trends & Must-Haves’ on Wednesday, January 29, 2020 at 2.00 pm ET.CMI team says, “Join our next sponsored webinar as Benu Aggarwal, President and Founder of Milestone Inc., presents her yearly “key trends” webinar together with Bill Hunt, President, Back Azimuth Consulting.In this presentation, you will learn:How search and digital marketing evolved in 2019.The... [...]

Inbound marketing strategy focuses on generating new leads and attracting customers using company-created Internet content. It has become a common strategy in different companies. Impact team is hosting a webinar on ‘How to stop wasting time and money with inbound marketing’ on Monday, January 27, 2020 at 2.00 pm ET.CMI team says, “In this webinar, IMPACT Director of Inbound Training Zach Basner and IMPACT Lead They Ask, You Answer Consultant Chris Marr will teach you the core foundational elements of inbound marketing success.You’ll also discover the most common... [...]

Authenticity adds value to your marketing. But when it comes to email marketing, there prevails identity crisis due to issues such as phishing. According to CMI, you can secure your brand’s reputation by authenticating email sender identity.Content Marketing Institute is hosting a webinar on ‘The Email Marketing Identity Crisis: Is Your Brand and Audience Armed for the Phishing War?’ on Wednesday, January 29, 2020 at 2.00 pm ET.CMI team says, “In this 60-minute webinar, learn:The evolution of email and the rise of its identity crisisHow modern phishing continues... [...]

To make your email marketing successful you need to have a significant number of subscribers interested in your products and services. You can attract more and more subscribers by presenting your sign-up link via different mediums. In email marketing, the term double opt-in refers to the act of confirmation by your subscriber via a separate email or landing page to officially be added to an email list.HubSpot contributor Kayla Carmicheal has published a detailed article on double-opt in. Differentiating between Double Opt-in vs. Single Opt-in, Carmicheal says, “In one step, users can... [...]