Return To Home Page
Main Site Navigation
Search This Site
Friday, March 5, 2021

Archive for the 'email marketing tips' Category

‘For new markets, when’s best to begin your email campaigns?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “For new markets, when’s best to begin your email campaigns?”. Nigel Pocklington says, “At Hotels.com, email plays a key role in our marketing mix. We have localised websites around the world and run email programmes in 85 countries in 35 different languages utilising newsletters as well as triggered and transactional initiatives. Many of these markets can be classed as mature but, for emerging markets, one of the first questions to address is when to introduce email into the frame? What criteria should be used... [...]

‘Copywriting for Sales: The 4 ‘U’s of Deal-Winning Email Copy’ – HubSpot

The latest article on HubSpot blog is titled “Copywriting for Sales: The 4 ‘U’s of Deal-Winning Email Copy”. Jon Birdsong says, “On average, 8 out of 10 people will read headline copy, but only 2 out of the 10 will read the rest. As a sales rep crafting prospect emails daily, this stat should raise a little red flag. Every time we write an email, our copywriting skills are tested. Our subject lines are headlines and our body is our value pitch. So whether or not copywriting has been a part of our academic or professional experience, you’ll need to master... [...]

‘Everything You Need to Master Email Marketing’ – HubSpot

The latest article on HubSpot blog is titled “Everything You Need to Master Email Marketing”. Ginny Soskey says, “When you’re new to marketing, I’d argue that tackling email marketing is one of the hardest things you’ll do. Most of the other digital marketing channels — blogging, social media, landing pages, etc. — all have easy-to-find examples that can help inspire and inform your own marketing strategies. Email is a bit different. Because of the way email opt-ins work, it is much harder to learn email marketing through examples — you’ve... [...]

‘Weekend mailings lead to higher opens, transactions and revenue’ – ‘Experian Marketing Forward’ Blog

The latest post on ‘Experian Marketing Forward’ Blog is titled “Weekend mailings lead to higher opens, transactions and revenue”. Shelley Kessler says, “One question we get asked each holiday season is whether or not it is worthwhile to send email on weekends. Our analysis of promotional mailings for the first eight weeks of this holiday season indicates that weekend emails have been major contributors to holiday email programs. Across all industries, only 66 percent of brands sent promotional mailings on weekends. This percentage varied by industry, with a low of 17 percent for... [...]