Guide to Tracking Clicks From Emails in Google Analytics
Google Analytics platform helps you to evaluate your website performance and make necessary changes. With Google Analytics you can also check your email campaign performance.
Converion Uplift’s Neal Cole has published a short guide to using Google Analytics to track clicks from your email campaigns.
Cole says, “It’s essential to track clicks from emails in Google Analytics to be able to measure the performance of your email campaigns. However, email clicks are also an important step in most sign-up and password reset journeys.
Many off-the shelf solutions, such as Mailchimp, allow for automated integration with Google Analytics and so all clicks from emails are captured without any need to change email calls-to-actions. But many in-house email platforms and CRM solutions don’t automatically integrate with analytics solutions.
That’s why it’s worth checking if Google Analytics track clicks from emails from your company email campaigns, When I refer to ‘campaign’, I’m including registration and email password reset emails which are often overlooked as this is perceived to be a process rather than a campaign that requires tracking”.
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