Ways to Benefit from Your Email Subscriber Lists
Your email subscriber list is a treasure which can help you to unleash new business opportunities.
Practical Ecommerce contributor Carolyn Nye has shared an article to help you find hidden opportunities in your email subscriber lists.
Nye says, “I often write about the value of email data. Email marketing continues to be an effective way to drive sales for ecommerce merchants. An active and deliverable email address can contribute significant dollars to your bottom line.
Every email database has hidden opportunities in my experience. I’ll address those opportunities in this post.
Hidden Opportunities in a Subscriber List
Lapsed subscribers. Subscribers come and go. Ecommerce companies often clean-up their lists, wherein subscribers who have not purchased in, say, 12 months are removed from the “active” database and no longer receive marketing promotions.
But customers who have not purchased in a while can resurface and buy again”.
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