Online advertising is one of the best ways to promote your brand and products. To improve the your ad performance you should add the element of persuasiveness in it.

To help you create persuasive ads, Entrepreneur contributor Perry Marshall has shared eight elements that make an ad convincing.

Marshall says, “Writing ad copy for Facebook ads is really not hard. The following eight elements of persuasive ad copy are simple tips taken from actual ads that are currently converting and doing well from a cost per acquisition (CPA) and return on investment (ROI) perspective.

1. Be authentic

It may sound clichéd, but remember when you write ad copy, you need to write in your own voice. Authenticity is easy to tell people to do, but in actuality it’s difficult to execute and still make sales. Being authentic should be your guidepost at all times, because the authentic and effective ads are better than just effective alone.

Case in point: We actually wrote this ad copy in our customer’s voice: “As busy women, we don’t always have time for a complex makeup look — and that’s okay!”

Because it’s written in a personal, casual tone that simultaneously calls out its primary customer, this ad is an ideal one to demonstrate the power of “being authentic” as it uses imperfect English grammar with some unconventional language not typically seen in ad copy. Words like “morning makeup ritual” say what we all know we do every day, but they do it in a slightly different way that’s authentic and unique”.

The 8 Elements of Persuasive Ad Copy

Entrepreneur

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