Entrepreneur Magazine contributor Ashish Bahukhandi has shared five misconceptions about ad networks that exist among marketers.

Bahukhandi says, “Nowadays the corporate sector has a strong association with ad network industry to cater the specialized ads focused on target consumer and their behaviour. This association has leveraged the corporate sector on a very major level. With the aid of technology, ad industry has been able to achieve many milestones and establish itself as a market force worth reckoning. However, some common misconceptions about the ad networks still exist. Let’s take a look at some of them and scrutinize their realities.

Ad Networks Are Not Good an Option When it Comes to Branding

Ad Networks are conceived as a low-cost and efficient lead platform for marketing. Many advertisers believe that branding requires several forms of marketing. However, their belief about ad networks is not all true, as ad networks do play an effective role in branding when used intelligently. The intellectual use of ad network with behavioural network helps in optimizing the frequency distribution and creativity of ads. Branding is no big deal for ad networks as they maintain the minimum frequency of 3-10 impression per user. This frequency plays a key role in building a strong impression about the brand”.

#5 Common Misconceptions about Ad Networks

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