Forrester has made available the replay of ‘The convergence of adtech and martech is inevitable’ webinar.Despite billions of dollars spent on acquisitions and development and a clear desire by marketers to reduce the number of vendors they work with, enterprise marketing technology remains highly myopic. Nowhere is the struggle to provide full functional coverage for cross-channel customer journeys more disjointed than the ongoing divide between traditional adtech and martech solutions. Despite the two categories’ different worldviews, Forrester will share why, how, and when adtech... [...]