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Tuesday, November 24, 2020

Archive for the 'Native Advertising' Category

‘Is Native Advertising Ethical? (It Depends On Who You Ask)’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Is Native Advertising Ethical? (It Depends On Who You Ask)”. Demian Farnworth says, “Let’s see. A dubious six-page insert in the Denver Post appears one Sunday. You flip through it and see articles like “Reclamation helps balance environment and energy needs” and “Colorado environmental regulations serve as model for rest of the U.S.” The section is labeled “Advertising Supplement to the Denver Post” and looks, design-wise, somewhat different from the rest of the Post, but clearly intended to look like a Post article”. Is... [...]

‘Is Native Advertising Even Profitable for Brands?’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Is Native Advertising Even Profitable for Brands?”. Demian Farnworth says, “Desperate for new revenue streams, publishers are turning to native advertising in droves. They are handing over valuable real estate on their web properties to brands that are looking for new ways to drive traffic and build awareness. And they are charging a premium for this space. Examples of these native ads run from the advertorial to sponsored content to interstitial ads on mobile phone apps. And options are multiplying. As is the money spent”. Is... [...]

‘12 Examples of Native Ads (And Why They Work)’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “12 Examples of Native Ads (And Why They Work)”. Demian Farnworth says, “
Despite all the hype, native advertising remains a fuzzy concept for most marketers. According to our 2014 status report: 49 percent of respondents don’t know what native advertising is 24 percent are hardly familiar with it Another 24 percent are somewhat familiar Only 3 percent are very knowledgeable So, given the lack of awareness (and people mistaking it for other things, like sponsorship), we thought it would be a good idea to walk you through about... [...]

‘Native In-Stream Ads Will Soon Dominate Social Media Advertising’ – Business Insider

The latest article on Business Insider is titled “Native In-Stream Ads Will Soon Dominate Social Media Advertising”. Cooper Smith says, “Depending on who you talk to, native advertising has many definitions. In the context of social media, we define native advertising as: Ads that are seamlessly integrated into a user’s feed and are nearly indistinguishable from organic content. The ads are becoming popular among publishers and other media properties, but social networks are at the forefront of the trend toward ads that work more like content“. Native In-Stream Ads... [...]

‘Copyblogger’s 2014 State of Native Advertising Report’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Copyblogger’s 2014 State of Native Advertising Report”. Demian Farnworth says, “
Native advertising is paid content that matches a publication’s editorial standards while meeting the audience’s expectations. Think Captain Morgan’s campaign on BuzzFeed in general, their 15 Things You Didn’t Know About 15 Captains, Commanders And Conquerors article in particular. First off, the theme of the article matches the brand’s values: Captain Morgan was a real live pirate who thrived on adventure and raw conquest — a theme not... [...]

‘How to scale native advertising’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How to scale native advertising”. Matt Gower says, “One of the criticisms often levelled at native advertising is that it isn’t scalable.   While each advertising instance might have significant impact, the bespoke nature of the creative can mean that it’s hard to reach a wide audience“. How to scale native advertising ‘Econsultancy’ Blog  [...]

‘InPowered Opens Platform to Push Popular Content to Native Ads’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “America’s Most Social Small Business: The Sweet Sixteen”. Jason Abbruzzese says, “InPowered wants you to trust advertisements by removing marketers from the equation. The company has opened up its platform for free starting Tuesday, allowing anyone to find popular articles written about products or brands and push those stories on social media. This free service leads to inPowered’s “paid amplification,” which pushes the selected content to native ads and then tracks its success. The company has already accrued... [...]

‘Don’t Waste Your Time with Native Advertising’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Don’t Waste Your Time with Native Advertising”. Brian Clark says, “
It’s a brilliant piece of native advertising. Visually appealing and information rich, this sponsored content walks you through numerous variations of oysters, where they hail from, and interesting facts about each. The New Orleans, we learn, was the preferred oyster of Jean Lafitte, and is the key to Oysters Rockefeller. The sweet and succulent Tangier oyster captivated Captain John Smith when introduced by Pocahontas, and the rest is history. Next, you’re... [...]

‘Agile Teams Are Critical For Social Marketing Success’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Agile Teams Are Critical For Social Marketing Success”. Kim Celestre says, “I often ask marketing leaders how they organize their resources for social, and the responses are rarely the same. I hear everything from: “We have one person in PR who does social part-time” to “We have hundreds of full time social marketing managers across the globe.” Despite this disparity, I find that marketers often share the same level of frustration when they try toadvance their social marketing initiatives. Whether they... [...]

‘Does native advertising face a $3 billion question?’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Does native advertising face a $3 billion question?”. Ryan Skinner says, “In 1973, the Wall Street Journal quoted a professor: “Academic politics is the most vicious…because the stakes are so low.” Thereafter, the idea (that the intensity of a dispute is inversely proportional to its stakes) was named after the professor: Sayre’s Law. Sayre’s law applies very well to native advertising. According to Forrester data, digital advertising dollars are today some 20% of traditional advertising dollars. Of those scarce digital... [...]