Quality user-generated content builds trust, enhances brand authenticity, and boosts engagement. It provides social proof and organic reach, making marketing efforts more effective and credible.HubSpot contributor Ramona Sukhraj has published a guide to user-generated content.She says, “Don’t believe me? In the 2025 State of Marketing, user-generated content was named one of the top three areas marketers plan on increasing their investment this year. Let’s dive into why and how you can use it to your advantage.What does UGC mean?User-generated content (UGC) is content originally... [...]

Orbit Media Studios has published a new video ‘B2B Lead Generation School: From First Keyword to Final Conversion’ featuring Andy Crestodina.It covers the following:How to align keyphrases (and search intent) with key pagesA breakdown of page layouts and UX elementsHow to use AI to identify gaps in conversion copywritingHow (and where) to add supportive evidence that builds trust with visitors.Orbit Media Studios [...]

Content Marketing Institute has published a new e-book ‘How 6 Leading Brands Use Content To Win Audiences’.Jodi Harris says, “If you work in content marketing, you’ve experienced the “battle of the brains.”Your creative brain gets excited to develop your next innovative, engaging, and impactful content effort. But your logical brain points to the blank screen and kills the buzz, saying: “OK, hotshot. Where do we start?”When at a loss for actionable inspiration, exploring highly successful campaigns from other brands can push your brain in new directions. The valuable... [...]

Content Marketing Institute has published a new video ‘Stop Chasing Bigfoot. Use Strategy To Improve Customer Insights’.The CMI team says, “Most CMOs say they feel overwhelmed by the sheer volume of marketing data. Despite this, marketers still find getting a 360-degree view of their customers as elusive as capturing Bigfoot. Rather than chipping away at the insights problem with more tools and technologies, Robert Rose suggests solving it for good with a unified data strategy. Read this week’s Rose-Colored Glasses for Robert’s four-step action plan.”Content Marketing... [...]

Effective content marketing strategies are essential for attracting, engaging, and converting audiences by delivering valuable, relevant content. They help build brand authority, improve SEO, and drive long-term customer relationships.Content Marketing Institute is hosting a webinar ‘Behind the Win: Award-Winning Content Marketing Strategies’ on Thursday, April 3, 2025, at 1.00 pm EDT.The CMI team says, “Whether you’re looking for fresh ideas, creative inspiration, or a deeper understanding of what sets award-worthy campaigns apart, this webinar will give you the spark to... [...]

Content Marketing Institute has published a new video ‘Answer marketing ROI Questions With Data’.The CMI team says, “Struggling to show how marketing contributes to the business? Learn how travel company TUI’s digital analytics team did it while automating the attribution journey across all their platforms. This presentation is from MADS 2024 presented by Martijn Hosten (Manager Digital Analytics, TUI) and Halewijn Schoonjans (Digital Marketing Technology Lead, TUI).”Content Marketing Institute [...]

Content Marketing Institute has published a new video ‘Market Yourself To Land Your Next Marketing Job’.The CMI team says, “Marketers are finding it more challenging than ever to land a new role: The job market is brutal, employers have sky-high skill and qualification expectations, and AI is adding more layers of complexity at every step. To gain a competitive edge, Robert Rose suggests marketing yourself for the role you want. Read today’s Rose-Colored Glasses for his advice on how to do that.”Content Marketing Institute [...]

A content brief is a concise document outlining key details like target audience, purpose, tone, and keywords for a specific content piece. It ensures clarity and alignment between content creators and marketing goals, streamlining the creation process.HubSpot contributor Laura M. Browning has published an article featuring useful information on writing a content brief.She says, “Although they sound similar, content briefs and creative briefs serve different purposes. A creative brief outlines a campaign, and may include more extensive messaging, deliverables from multiple contributors,... [...]

Content Marketing Institute has published a new video ‘Stop Underselling Marketing’s Value’.The CMI team says, “Modern marketing requires specialized expertise in multiple disciplines, including data analytics, technology, storytelling, and revenue generation. Yet, too many organizations treat marketers like service providers instead of strategic architects. To refocus perceptions around marketing’s ability to drive growth, start by rethinking internal stakeholder engagement. For actionable steps to do this, read this week’s Rose-Colored Glasses.”Content Marketing... [...]

A strong content strategy is essential for building brand authority, engaging audiences, and driving consistent traffic. Without a clear plan, content efforts can become scattered, reducing impact and ROI. 4oThe latest ‘Exposure Ninja’ video is titled ‘How Marketing Leaders Can Future-Proof Their Content Strategy’.This video covers the following:Why E-E-A-T (Experience, Expertise, Authoritativeness, Trust) has become the make-or-break factor for content success in 2025How AI tools are reshaping content discovery, and why your brand needs to be positioned as... [...]