This is a reminder for the DMD webinar on March 25, 2025.Webinars may not be your primary marketing channel yet, but when strategically integrated, they can deliver impressive ROI. By leveraging your existing marketing skills, you can unlock the full potential of this often-overlooked format to engage audiences and drive conversions.Digital Marketing Institute is hosting a webinar ‘Build a High-Converting Lead Generation Strategy through Webinars’ on Tuesday, March 25, 2025.The DMI team says, “In this practical session, we’ll show you how to leverage webinars specifically... [...]

Webinars may not be your primary marketing channel yet, but when strategically integrated, they can deliver impressive ROI. By leveraging your existing marketing skills, you can unlock the full potential of this often-overlooked format to engage audiences and drive conversions.Digital Marketing Institute is hosting a webinar ‘Build a High-Converting Lead Generation Strategy through Webinars’ on Tuesday, March 25, 2025.The DMI team says, “In this practical session, we’ll show you how to leverage webinars specifically for digital marketing campaigns—no specialized webinar... [...]

Search Engine Journal VIP contributor Kevin Indig has published an article explainng the types of content that works well in LLMs.He says, “My correlation analysis shows that none of the classic SEO metrics have strong relationships with citations. LLMs have light preferences: Perplexity and in AIOs weigh word and sentence count higher. ChatGPT weighs domain rating and Flesch Score.💡Takeaway: Classic SEO metrics don’t matter nearly as much for AI chatbot mentions and citations. The best thing you can do for content optimization is to aim for depth, comprehensiveness, and readability... [...]

Setting content marketing goals provides direction, ensuring efforts align with business objectives and audience needs. Clear goals help measure success, optimize strategies, and drive meaningful engagement and conversions.Content Marketing Institute contributor Ann Gynn has published an article featuring useful tips on setting content marketing goals that matter to the business.She says, “To change the conversation and gain the respect and budget marketing deserves, focus on these four goals:1. Grow subscribersUnlike a customer database, a subscriber database contains customers, prospects,... [...]

This is a reminder for the CMI webinar on March 19, 2025.A strong content strategy ensures consistent, valuable, and targeted messaging that drives engagement and conversions. It helps brands stay relevant, build authority, and achieve long-term marketing success.Content Marketing Institute is hosting a webinar ‘MasterTHIS: Content Strategy’ on Wednesday, March 19, 2025, at 1.00 pm EDT.The CMI team says, “As the digital world changes, so must our content strategies. Agile, personalized, and sustainable approaches are transforming how organizations create, manage, and deliver... [...]

Content distribution is crucial for maximizing reach, engagement, and conversions. Even the best content needs strategic sharing across channels to drive visibility and impact.Search Engine Journal contributor Chelsea Alves has published an article highlighting the future of content distribution.She says, “Since consumers quickly shift their attention and are targeted by high-quality content across various platforms, marketers must focus their efforts on distribution strategies.Simply outlining, drafting, editing, and publishing content is no longer enough.The opportunity for brands to... [...]

Effective customer experience (CX) fosters loyalty, boosts engagement, and drives conversions. A seamless, personalized CX sets brands apart in competitive markets, enhancing long-term success.Forrester is hosting a webinar ‘Measure What Matters: Your Guide To CX Success’ on Thursday, April 10, 2025, at 11.00 am EDT.The Forrester team says, “Getting CX measurement wrong can be costly. Misaligned metrics create a disconnect between how your business perceives customer experiences, leading to dissatisfaction, churn, and wasted resources.  What You’ll Learn:  Ways to prioritize... [...]

Compelling product content educates, engages, and persuades customers, driving higher conversions and brand loyalty. High-quality descriptions, visuals, and reviews create a seamless buying experience.Digital Marketing Depot has published a new white paper ‘The Search for Smarter Shopping: The Power of Product Content’.The DMD team says, “Three decades into the e-Commerce revolution and consumers are still frustrated that it’s often difficult to find just the right thing.How can this be?Yet it’s true. That was one of many key findings from a new consumer shopping survey... [...]

This is a reminder for the CMI webinar on March 13, 2025.Brands have leveled up their content game — investing in high-quality production, expert-driven insights, and data-backed storytelling. But while the content itself has evolved, distribution strategies remain stuck in the past.Content Marketing Institute is hosting a webinar ‘Your content has evolved—your distribution hasn’t. Here’s how to fix that’ on Thursday, March 13, 2025, at 1.00 pm EST.The CMI team says, “In this session, we’ll expose the hidden gap between content creation and distribution and why most... [...]

A strong content strategy ensures consistent, valuable, and targeted messaging that drives engagement and conversions. It helps brands stay relevant, build authority, and achieve long-term marketing success.Content Marketing Institute is hosting a webinar ‘MasterTHIS: Content Strategy’ on Wednesday, March 19, 2025, at 1.00 pm EDT.The CMI team says, “As the digital world changes, so must our content strategies. Agile, personalized, and sustainable approaches are transforming how organizations create, manage, and deliver content. Join us for a forward-looking session that explores... [...]