Semrush has published a new video, ‘Introducing Semrush Toolkits, All Your Marketing Tools In One Place’.The Semrush team says, “Introducing our All-In-One Platform! It’s SEO and paid ads today, blogs and socials tomorrow, trends and analytics the next. And sometimes, just sometimes, a caffeine break. This baby’s built to handle it all.”Semrush  [...]

In 2025, content marketing success hinges on hyper-personalization and authentic storytelling that resonates with niche audiences. Brands that leverage AI-driven insights to deliver timely, relevant content are leading the digital conversation.Lisa Gately, Principal Analyst at Forrester has published an article featuring useful advice on improving content marketing in 2025.She says, “To stand out in this environment, you’ve got to produce content that gets recognized and reused by the tools your buyers rely on. Here’s what that looks like in practice:Write for reasoning, not just... [...]

Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Mastering Anything: A New Way to Faster and Better Results’ featuring Pat Flynn.​The SME team says, “​Are you struggling to keep up with the rapid pace of innovation in marketing? Wondering how to absorb just enough to make meaningful progress without burning out? Discover a framework for mastering new tools, technologies, and platforms for your marketing or business workflows without getting overwhelmed.”Social... [...]

Mixing prompts with uploaded images enhances creative control by combining visual input with text-based instructions. This allows for more accurate, personalized, and context-rich AI-generated outputs.Orbit Media Studios has published a new video, ‘Mixing Prompts with Uploaded Images: 7 Recipes for Tasty Marketing Insights’ featuring Andy Crestodina.It covers the following:AI for writing captions and social postsAI for PPC ad and landing page alignmentAI for accessibility checksAI for GA4 analysis of topic channel fitAI for writing product descriptionsAI for persona-drive page... [...]

MOZ contributor Chima Mmeje has published an article answering the question ‘Should We Stop Creating Informational Content?’.She says, “There’s a growing conversation in the SEO industry about declining clicks, and AI Overviews are at the center of it.Many brands and SEOs have reported a rapid decline in organic traffic for informational queries, causing content teams to ask an uncomfortable question: Should we stop creating informational content?While I could give you a simple yes or no answer, that would be a disservice. There are deeper issues at play, the most significant... [...]

Content Marketing Institute has published a new video, ‘Storytelling Success Won’t Scale Without a System’.The CMI team says, “B2B marketers recognize that storytelling is the future. Yet most still focus on the creative “telling” aspect rather than how stories function as a scalable business asset. Robert Rose says that brand storytelling will fail to move the marketing needle without a clear operational structure and support system. Here, he outlines four key elements for successful storytelling across content, channels, and teams. Read this week’s Rose-Colored... [...]

Social-first strategies in 2025 focus on authentic, short-form content and creator collaborations to capture Gen Z’s attention. These approaches prioritize engagement on platforms like TikTok and Instagram, where storytelling and relatability drive brand loyalty. 2/2Content Marketing Institute has published a new video, ‘Social-First Strategies That Actually Work for Gen Z Audiences’.The CMI team says, “Gen Z broke the marketing funnel. That’s a big deal given the generation born between 1997 and 2012 make up over one-fifth of the global population with an annual spending... [...]

Instagram content for marketing should be visually appealing and aligned with brand identity to capture audience attention quickly. Engaging captions, hashtags, and storytelling enhance reach and foster stronger connections with potential customers.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Creating Share-Worthy Instagram Content That Outperforms’ featuring Brock Johnson.​The SME team says, “​Struggling to get your Instagram posts noticed,... [...]

Artificial Intelligence is revolutionizing marketing by enabling personalized customer experiences and data-driven decision-making. It helps businesses automate campaigns, predict consumer behavior, and optimize content for better engagement and ROI.Content Marketing Institute has published a new video, ‘What’s the Best Use of AI in Marketing?’.The CMI team says, “AI’s touted efficiency raises existential questions about the future of marketers’ roles and creative output. Rather than dwelling on AI’s speed advantages, Robert Rose recommends redirecting your focus... [...]

Growing your opted-in database is everything. These data assets are not only the bedrock of the tracking, analytics, and planning functions shaping the performance and direction of your marketing strategy, they are the foundational resources that will future-proof your go-to-market effectiveness as the marketing function evolves towards an increasingly privacy-centric operative paradigm.Digital Marketing Depot is hosting a webinar, ‘The Ultimate Consent Strategy to Maximize Customer Opt-Ins in 2025’ on Tuesday, June 10, 2025, at 1.00 pm EDT.The DMI team says, “Join Arshdeep... [...]