SEO testing is the process of making changes to your website and measuring the impact on organic search traffic or rankings. MOZ contributor Logan Bryant has published an article featuring five worthwhile SEO tests that Seem “Untestworthy”. He says, “The step-by-step measurement processes and techniques for conducting SEO experiments fall outside the scope of this article, so if you’re reading this and asking yourself, “how exactly do I run an SEO experiment from start to finish?”, here are a couple links to resources that can assist you in learning the nitty-gritty specifics of... [...]

Ahrefs has published a new video ‘Is SEO Worth it? Answer These 2 Questions to Find Out’ explaining the importance of SEO. In this video, you’ll learn a process to determine if SEO is worth your time, money, and effort. Ahrefs  [...]

Video is at the heart of any marketing strategy today. It helps you creatively elaborate your products and services and keep your audience engaged. Watch Social Media Examiner’s latest video ‘Video Content Strategy: How to Get Started’ to help yourself improve your video content strategy. The SME team says, “Wondering how to produce effective video content for Instagram, TikTok, YouTube, and beyond? Looking for a better plan? Discover how to create a video content strategy to serve marketing goals.” Social Media Examiner  [...]

Organic search results are the unpaid results that appear on a search engine results page after a query. Search Engine Journal contributor Zack Kadish has published an article explaining organic search. He says, “In this article, we will focus on the different ways you can increase your organic visibility, how SEO works, why this channel is important for your business, and how to get started with organic search. How Does Organic Search Work? The simplest way to refer to organic search is to think about what is the most relevant search result for a user to see when they type in a specific... [...]

Successful SEO content means that when you type a search query into Google, your content will appear on the first page of the search results. Koozai contributor Stacey Cavagnetto has published an article sharing useful tips to write content that performs well in search engines. She says, “Look at the search volume and competition levels if this information is available – you can then choose a selection of relevant terms (hopefully with low competition), that fit well with your topic. How to write an SEO-friendly blog post Now you have your set of keywords to focus on, there’s an art to... [...]

A content audit is the process of cataloging and analyzing all of the content on a website, including its performance. Online businesses that publish content and pursue an ongoing content marketing strategy can optimize their benefits by analyzing strengths, weaknesses, and opportunities. Search Engine Land contributor Julia McCoy has published an article explaining content audit. She says, “This review helps you understand whether your content is working to meet your goals, including reaching your desired audience. But that isn’t all it does. 4 benefits of doing a content audit 1. It shows... [...]

While the death of the third-party cookie invokes ad nauseum, the companies that will thrive post-shift aren’t taking a passive, “wait-and-see” approach. As businesses begin to bear the brunt of the recession, they must create opportunities to differentiate their brand and transform their relationships with customers. ClickZ is hosting a webinar ‘The pivot to first-party data’ on Tuesday, October 25, 2022, at 10.00 am ET. The ClickZ team says, “Join this ClickZ and BlueConic webinar as Michele Szabocsik, VP Product Marketing, reveals how businesses like Heineken USA, Mattel... [...]

  Chris Munch and Jay Cruz are holding an Asigo ‘sneak-peak’ workshop, where they’re going to unveil for the first time their complete updated eService Dropship Model, which they say can generate good money each week in profit from just 10-21 sales. Asigo provides you an automated “copy and paste” eStore, along with buyer traffic, too, that comes to your site at no charge. Did you know there are about a dozen basic steps to get an online business started the traditional way? And for each of those steps, there are at least 5 factors to handle and consider to make sure you get your... [...]

Sustainable marketing is the promotion of socially responsible products, services, and practices. Adweek contributor Tina Moffett has published an article on building a sustainable 2023 marketing plan and stick to it. She says, “40% of U.S. Gen Z consumers believe that fears about the recession are greatly exaggerated, compared to 24% of U.S. Gen X consumers. And only 35% of U.S. Gen Z consumers are confident about how to manage finances in an economic downturn, compared to 49% of U.S. Gen X consumers. But let’s consider the fact that companies have survived, and thrived even, during massive... [...]

Excellence can be achieved through persistent efforts. Learning is the key to keeping yourself abreast of what is happening around you. Adweek Deepanjan De has published an article sharing three ways to become a better marketer through cross-disciplinary learning. He says, “Here are a few ways that lifelong learning can improve your marketing: 1. Sell and build upon an idea outside and inside of a company If you’ve ever done improvisation skits, you know that when you’re on stage, you have to find the “game” of the scene—the fundamental idea that’s funny and can be repeated and... [...]